SnapTags are: • Branded – Built around your brand• More Accessible – Can be activated by any camera phone• Smarter – Algorithm-driven, connected to Smart Marketing Platform

SnapTags The Barcode Invented for Marketers

What brand is this?

3

SnapTags simply transform logos or icons into active tags consumers can interact with on their mobile phones.

BYSnapTags – More Engaging and Branded

4

Out of Home

Print Ads

The patented Code Ring coupled with the logo or icon in the center allows for different responses or media tracking.

Packaging Point of Sale

BYHow it Works - Code Ring Technology

5

SnapTag Reader App Snap and Send Or

BYTwo Options for Reading a SnapTag

BYThe Experience: Snap & Send

Email Photo

MMS

BYThe Experience: Scan with the SnapTag Reader

CUSTOMIZATION

SCANNING APP

U.S. REACH

ANALYTICS

FUNCTIONALITY

SNAP & SEND

Limited

Any QR Reader

35%(Smart phone required)

Web Analytics or Provider

QR CODE

Open website or other mobile app

NO

Fully

SnapTag Reader

85%(Any camera phone)

Full Analytics from SpyderLynk

SnapTag

Activate a campaign

YES

BYSnapTag vs QR Code

ParticipateGet Stuff

Buy & Try

• Enter to win• Play a mobile game• Share with friends• Give feedback

• Get information• Get videos, ringtones, and song clips

• Purchase product• Request Samples • Get Discounts • Find a retail location

Sign Up

• Get alerts• Get offers• Join loyalty club• Like• Follow

Help a Cause

• Join a cause• Make a donation

BYSnapTag Activate Consumers

BYSnapTags Can Live Almost Anywhere

Consumers snapped on the SnapTag to instantly find out if they had won between $20 and $100 Orbit Bucks. By participating daily, consumers increased their chances of winning and could collect more Orbit Bucks, giving them access to prizes of greater value.

Orbit was able to captures a consumer’s: name, email address, physical address, and age when they redeemed Orbit Bucks. Overall, Orbit was able to increase purchase frequency during back to school time period.

Back to School Promotion

BYOrbit Loyalty Points Program

Objective: Drive in-store traffic & sales for back to school items.

Where: Advertising featured Al Roker ran on TV and radio as well as promotions on in-store merchandise, out-of-home, print advertising, email, direct mail, and online advertising.

Call to Action: Snap and Send or Scan: You could win a $100 Office Depot e-Gift Card RIGHT NOW.

Marketer Value: Increase store traffic & purchase during the back to school time period.

Consumer Value: 100 consumers/ day won a $100 Office Depot gift card; other received special mobile coupons.

Results: The SnapTag Program delivered a 30% increase in participation when over the prior year’s receipt driven campaign.

BYOffice Depot Instant eGift Card Program

Featured on packaging, glam banners, posters, table tents and other merchandise, Bud Light is engaging ultimate fans for a chance to win a trip to the NFL Kickoff game, the 2012 NFL draft, 2012 NFL Pro Bowl, 2012 NFL Season Tickets or the Superbowl XLVI.

BYBud Light Football & The Ultimate Fan Experience