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Licensing is one of the fastest and potentially lucrative ways to create and control cash flow from intellectual properties. Whether it's a Patent, Trademark, Copyright or Knowhow, the key to successfully licensing is understanding the right steps to take and when.
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1
Introduction to Licensing
Unlocking the Money Making
Power of Intellectual Properties
www.licensingconsultinggroup.com 2
Licensing Creates Leveraged Income
Linear vs. Leveraged Income
Licensing Unlocks IP Value
Licensing Leverages IP Cash Flow
www.licensingconsultinggroup.com 3
Licensing is a Global Market• Intellectual Property is
borderless• Licensing Process is same
around the world• Today you can reach any
market anywhere
www.licensingconsultinggroup.com
Licensing Process
Raw Idea
Prototype
Secure IP Rights
Generate Sales
License
www.licensingconsultinggroup.com 5
Creating an Intellectual Property
Registered vs. Unregistered
Categories of Intellectual Property
www.licensingconsultinggroup.com 6
Licensing is a Different Way of Thinking
What is Licensing
Licensing is a Marketing Tool
Licensing Attracts Resources
Creates Teams of Professionals
Fast Track to Generating Revenues
www.licensingconsultinggroup.com 7
Licensing = Opportunity
Acquire New IP Innovation
No Limitations
Licensing is Lucrative
www.licensingconsultinggroup.com 8
IP Value & Marketability• A Real World Approach• Problem/Solution• Build Awareness• Don’t be Premature• Test, Test and Test• Know the Costs• Seed the Market
www.licensingconsultinggroup.com 9
5 Ways to License an IP
General Approach
Segment Specific
Joint Ventures
License Directly
Sublicensing
www.licensingconsultinggroup.com
Licensing Due Diligence
The Licensing Strategy
Where does the IP Fit?
Credibility & Marketability
www.licensingconsultinggroup.com
The Licensing Agreement
It’s a Marketing Document
Must Have Terms and What to Watch out for
It’s in Writing in Case Something Goes Wrong
www.licensingconsultinggroup.com 12
The Law of Licensing Dynamics
Licensing is a Process
Timing is Everything
The Market is always Changing
The Trends are your Friends
Make it a Win-Win Situation
www.licensingconsultinggroup.com 13
Contact
Rand BrennerPresident & CEO
Licensing Consulting Group(646) 395-9572
About Licensing Consulting GroupLicensing Consulting Group specializes in consulting and representation services for intellectual property owners and companies seeking to acquire rights to intellectual properties. LCG also offers a variety of audio products, webinars and live workshops for anyone - inventors, entrepreneurs, business owners and start-ups - to learn how to harness the money making power of licensing.
