designThinking

What is DESIGN?

examples

over $500M in sales

There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage – where’s the car?

12 million new customers$3.1 Billion in Savings

Enough talk..!

Let’s design something...!

Design the ideal wallet

What did you design?

You created YOUR bias

Let’s try it differently...

Examine your PARTNER’s Wallet.Interview them. repeat.

6 min (2 sessions x 3 minutes each)Examine and Interview

6 min (2 sessions x 3 minutes each)Examine and Interview

Re-Frame the Problem

Um... What’s a reframe?

A $1,000,000 Mistake

A $1,000,000 Mistakeeducation

generate solutions

get feedback. learn. Iterate.

make. test. learn.

Explore your team’s creations

This is design

design the wallet.

interview. insights. reframe.

WHO DID YOU DESIGN

FOR?

WHO DID YOU DESIGN

FOR?

$237M in 2012

ideate.

iterate. Feedback.

test. learn.reflect.

B.A.Challenge solution

B.A.Challenge solution

How to apply this?

Go forth and be Designers