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ENTREPRENEURSHIP AND BUSINESS PLANNING

THE BLACKBOARD ACADEMY

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INTERVIEW INTRODUCTION

The Blackboard Academy stands for flexible and suitable teaching spaces. We target all teachers which can be looking for well-equipped spaces at convenient locations for temporary use, to teach any kind of courses.

To that extent, the interview we prepared will allow us to know more precisely about the expectations of our customers. And then to fit to those expectations in order to differentiate from our competitors.

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CUSTOMER SEGMENTATION QUESTIONS

 What’s your name? How old are you? What is your current occupation? Do you have any skill that could be put to

use in a teaching/ knowledge sharing way? Math for high school/ guitar teacher/ languages/ etc..?

Would you be willing to have a teaching occupation?

If you are already a part-time teacher: are you currently using any kind of temporary office space? Any space: coffee house, rooms in universities, spare room at home, etc…

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PROBLEM QUESTIONS  How do you reach potential students? Word-to-mouth, school ads…  Do you organize classes or only give individual lessons?  Would you benefit from having your services displayed in a platform

(greater reach)? Or you have that covered?  In addition, do you have any problems regarding classroom space?  If so, which are the most relevant? From these 11 problems, which 3 do you consider the most relevant?Lack of offerLocationParking Price Inflexible schedule Inflexible cost Lack of roomsLack of furnitureLack of laptops, printingLack of comfortNot prepared place (ex: a coffee shop)  How would you solve them? To what extent do our proposal solves your problem? Do you think you would benefit from our proposal? Why/ why not? How much would you be willing to pay per hour?

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SOLUTION QUESTIONS

How do you feel about a web platform to reach your students?

What do you think about a flexible teaching space, available through web scheduling?

What would be the major infrastructure components needed for your classes? (Wi-Fi; projector…)

What extra features/non-basic needs would you value the most? (Coffee room/lounge; printing service; available laptops…)

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CONCLUSION

 Thank you very much for your time. Do you have any suggestion of who I can

interview? We are now going to analyze the data

collected, process the results and keep interviewing more people. We need a lot of insights, in order to be able to offer the best business solution possible.

In case you are interested in keeping up with our project, here is the link to our blog, where you can find our contacts!

 http://blackboardacademy.wordpress.com/

Thank you!

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