Intersport High Impact Network

Celebrating twenty-five years, Intersport has grown to become

America’s leading independent sports production, media, and event

marketing company.

Winner of numerous Emmy Awards, Intersport provides solutions

that extend and enhance the client’s strategy with advanced expertise

in production, programming, sponsorships, event marketing, brand

integration, product placement, and digital.

We build brands by leveraging the power of sports via Intersport’s

custom-created media platforms.

Provided within is an overview of Intersport’s year-round scale, scope,

and impact.

LEVERAGING THE POWER OF SPORTS TO BUILD BRANDS

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BRAND EQUITY, FOR LESS

Intersport media deliverables go well beyond 30-second spots

Instead of “renting” media, we enable brands to “own” an exclusive platform -

increasing the productivity of clients’ investments

Intersport brand integration delivers maximum media impact and true brand equity

For a small fraction of the total commitment required by other sports networks, we

deliver unmatched media value via brand-customized platforms that deliver high-

profile product placement, extensive in-program integration, and/or special brand-

centric features and maximum national reach

By combining compelling content, big media impact, and category- exclusivity, our

clients can own a national communication platform that creates a powerful

connection, thereby delivering enhanced recall, brand preference, and true

competitive advantage

Complete details are provided within

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SUPERIOR QUALITY

Don’t just take our word for it

All of the nation’s major sports networks utilize Intersport’s programming expertise

Our award-winning production division specializes in the creation of custom media solutions through

original programming, robust distribution, and tailored messaging within high-end programming

In fact, Intersport is the only producer to create original programming for all of the major broadcast and

sports cable networks

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HIGH IMPACT TELEVISION

Intersport’s clients benefit from the following high-impact sponsorship benefits -

which deliver 2-3 times the impressions of the brand’s paid media investment:

Title Sponsorships

Participating Sponsorships

Custom production features

TV-visible on-site signage

Product placement

Custom graphics and show animation

Programming origination

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Sponsored Elements

HIGH IMPACT TELEVISION

Illustrated below are examples of prominent Intersport brand integration― on-air, on-line, on-site, and on-target.

Branded Interview AreasDominant On-Court Signage Title Sponsor Floor Graphics Branded On-Air Graphics

Billboards In-Program Features Branded Give-Aways

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HIGH IMPACT DIGITAL MEDIA

Intersport’s award-winning digital team creates innovative campaigns that

extend and enhance client’s television media platforms, enabling brands to

create a deep connection with their target audience.

Intersport’s digital expertise includes:

+ Producing high-quality, short-form video programming

(Intersport has created 20,000 video features to date)

+ Developing interactive brand integration initiatives

+ Implementing complimentary social media strategies

+ Creating ownable, annual digital properties

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HIGH IMPACT EVENT ACTIVATION

Intersport fields one of the most respected sponsorship and event

marketing companies.

Our ROI-driven expertise includes:

Sports marketing

Sports sponsorship activation

Lifestyle and entertainment marketing

Sponsorship strategy and consulting

Owned event assets

Hospitality

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Intersport’s expertise is creating premier custom-

designed experiences at big events which help

companies build a closer relationship with their

clients and/or reward performance.

Some special events include:

The Masters – The Double Eagle Club

Super Bowl

Final Four

Kentucky Derby

Customer Golf Outings/Tournaments

HIGH IMPACT HOSPITALITY

A&E

ABC

ACCENTURE

ACURA

ADIDAS

ADVANCE AUTO PARTS

ALBERTO CULVER

ALIX PARTNERS

ALLSTATE

ALLTEL

AMERICAN LE MANS SERIES

ASTRIVE

AT&T

AUDI

BEST WESTERN

BIG TEN NETWORK

BLUE CROSS BLUE SHIELD

BLINX

BOSLEY

BOWFLEX

BRIDGEWATER

BUICK

BURGER KING

CADILLAC

CAPITAL ONE

CAREER BUILDER

CBS

CHASE

CHEVY

CHOICE HOTELS

HOLIDAY INN

HONDA

HOOTERS

HOTWIRE.COM

HYUNDAI

ING CLARION

INTERNATIONAL PAPER

JERGENS

JOHN DEERE

KELLOGG

LIBERTY MUTUAL

LIFELOCK

LINCOLN

MASTERCARD

MCDONALD’S

MERCEDES-BENZ

MERCURY

MERRILL LYNCH

MGM

MIDAS

MILLER

MSNBC

NATIONAL CAR RENTAL

NAVIGANT

NBC

NCAA

NETJETS

NFL

NFL NETWORK

NIKE

NISSAN

NTN

NUTRISYSTEM

OCTAGON

ODWALLA

ORACLE

PAPA JOHN’S

PEP BOYS

PEPSI

PFIZER

PHILLIPS

PIZZA HUT

PLAYTEX

POWERADE

PROCTER & GAMBLE

PRO VENTURES

PROGRESSIVE INSURANCE

REEBOK

RENT-A-CENTER

RIGHT GUARD

SAAB

SALESFORCE.COM

SAMSUNG

SC JOHNSON

SCHUTT SPORTS

SEARS

SI.COM

SKECHERS

SLINGBOX

SONY

SPALDING

SPEED CHANNEL

SPRINT

STATE FARM

SYLVANIA

SYNACOR

TACO BELL

TD AMERITRADE

TLC

TOYOTA

TRAVELERS

TRUE PARTNERS

TURTLE WAY

UNDER ARMOUR

U.S. ARMY

U.S. POST OFFICE

U.S. OLYMPIC COMMITTEE

U.S. MARINE CORPS

U.S. NAVY

VEGAS.COM

VERIZON WIRELESS

VERSUS NETWORK

VISA

VOLVO

WARNER BROTHERS

WATERFRONT

WHEATIES

YOUTUBE

ZANTAC

84 LUMBER

CHRYSLER

COMCAST

COUNTRYWIDE

DEGREE

DELL

DELOITTE

DENNY’S

DIRECTV

DISCOVERY CHANNEL

DISNEY

E*TRADE

EA SPORTS

EAS

EJ GALLO

ESPN

EXPERIAN

FEDERAL LOAN

FEDEX

FLOMAX

FORD

FOX

FRS

FSN

GALLO

GEICO

GILLETTE

GMC

GNC

GOODYEAR

GOOGLE

WE’RE KNOWN FOR THE COMPANIES WE KEEP

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MEDIA PLATFORMS

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2011 CALENDAR YEAR PLATFORMS

2011-2012 BROADCAST YEAR PLATFORMS

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NFL CHAMPIONSHIP CHASE

The NFL is by far America’s most popular sport, supported by millions of

passionate fans who live and die with their teams’ wins and losses. All of

the excitement and passion of the season boils down to the NFL Playoffs.

NFL Championship Chase is there to document every detail.

Airing prior to the CBS network’s pre-game AFC Championship coverage,

this 1-hour program delivers a glorious recap of all four (4) divisional

playoff games and a visually stunning preview of the AFC and NFC

championship teams.

Utilizing the hallmark access and storytelling of NFL Films, this special will

recap all of the hits, drama, and excitement of the playoffs like no other

program on television.

DATE Sunday, January 22, 2012

TIME 1:00–2:00 PM ET

NETWORK CBS (lead-in to CBS AFC Championship coverage)

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ALL-STAR FOOTBALL CHALLENGE

Over the past 13 years, the All-Star Football Challenge has become one of the

most anticipated television events of Super Bowl weekend.

Intersport created this unique football skills competition in order to

showcase the NCAA's elite players prior to the NFL draft. The All-Star

Football Challenge allows football fans of all levels to see the future stars of

the NFL take each other on in a fun and friendly competition before they

face off on the NFL gridiron. The program itself is energetic and features

the very best in college football.

DATE Friday, February 3, 2012

TIME 7:00-9:00 PM ET

NETWORK ESPN/ESPN 2

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BEST OF COLLEGE BASKETBALL 2012

Throughout the 2012 college basketball season, Intersport will crisscross

the country to experience premier college basketball match ups. This

interactive fan experience will serve as the "voice" of this college basketball

extravaganza. What was the best atmosphere of the college basketball

season? What was the single greatest game? The best individual

performance? Which college has the best game-day atmosphere? Best of

College Basketball 2012 will deliver the answers.

DATE Sunday, March 25, 2012


NETWORK CBS (lead-in to Elite Eight coverage)

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COACHES’ TOURNAMENT SHOW

The Coaches’ Tournament Show series on Fox Sports Net is the definitive

source for round-by-round analysis of the men's college basketball

tournament. Each of the three one-hour programs features top-level

Division I coaches breaking down key match-ups and providing their insight

into the brackets. More than 40 coaching greats have participated in this

series including Mike Krzyzewski, Roy Williams, Tom Izzo, Bruce Weber, Rick

Pitino, Bruce Pearl, Billy Gillespie and many more.

DATE Tuesday, March 13 – Thursday, March 15, 2012

Tuesday, March 20 – Thursday, March 22, 2012

Tuesday, March 27 – Friday, March 30, 2012


NETWORK FSN (local premiere with multiple encores in primetime and evening schedule)

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COLLEGE SLAM DUNK & 3-POINT CHAMPIONSHIPS

For 23 years, the College Slam Dunk & 3-Point Championships have showcased

college basketball’s elite players. A cornerstone of ESPN’s Final Four programming.

This television event features the best collegiate dunkers and sharpshooters facing

off in a series of events designed to thrill both the live crowd and television audience

with electrifying action:

Men’s 3-Point Shooting Championship

Women’s 3-Point Shooting Championship

Battle of the Champions (Men's vs. Women's 3-Point Champions)

Slam Dunk Competition

DATE Thursday, March 29, 2012 (Final Four Weekend – New Orleans)

TIME 9:00-11:00 PM ET

NETWORK ESPN/ESPN 2

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DUNKS OF THE YEAR

Over Final Four weekend, Dunks of the Year will present the most action-packed

hour in college basketball with a countdown of the season’s greatest plays above

the rim.

Dunks of the Year will use college basketball’s most impressive jams as the focal

point to explore different themes and storylines in college basketball such as the

Big Ten’s unrivaled big men, freshman phenoms, mascot dunks, and the best

women’s dunks.

An established Facebook page will allow fans to share their favorite dunks of the

year and ultimately will decide who rocked the rim the best in the 2011-2012

college basketball season. season.

DATE Sunday, April 1, 2012


NETWORK CBS

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NATIONAL HIGH SCHOOL SLAM DUNK & 3-POINT CHAMPIONSHIPS

The National High School Slam Dunk & 3-Point Championships

moves into it’s 2nd year in New Orleans in 2012, host city of the

NCAA Men’s Basketball Final Four. Sharp shooters and dunk

artists from around the country will be selected in collaboration

with MaxPreps to showcase the future stars of college basketball.

This live event will include a Slam Dunk Championship and a 3-

Point Championship, and will be an adjacent media event to the

High School Basketball All-America Game.

DATE Sunday, April 1, 2012


NETWORK CBS

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COLLEGE HOME RUN DERBY

Capitalizing on the exploding popularity of college baseball in recent years,

the College Home Run Derby provides an exciting national media and

event marketing property.

This event combines the passion of college athletics with the excitement of

the MLB All-Star Home Run Derby and results in a unique property that

provides comprehensive and customized sponsorship opportunities. Eight

of the top long ball hitters from colleges around the country will put on a

show that will thrill both a live crowd and a national television audience.

DATE Sunday, July 1, 2012


NETWORK CBS

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GAME! SET! MATCH!

As the only current player to have won 5 US Open crowns, Roger Federer

truly is US Open royalty. His performance and execution at the US Open is

unmatched by that of his peers.

Game! Set! Match!– an original production from Intersport in partnership

with the USTA – will feature a rare and exclusive sit-down interview with

Roger sharing his perspective on his dominance at the US Open.

In addition, Game! Set! Match! will deliver captivating video and original

interviews that celebrate other US Open legends as well as the tradition

and history that set the US Open apart from other Majors.

DATE Sunday, August 12, 2012


NETWORK CBS

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KIRK HERBSTREIT NATIONAL KICKOFF CLASSIC

Every September, the best high school football teams in the country come

together to compete in the biggest event of its kind: The Kirk Herbstreit

National Kickoff Classic.

This year’s event will host eight (8) high school football match-ups featuring

perennial state champions from the historically powerful football states of

Ohio and Texas, and gridiron powerhouses from around the country. Ohio

Stadium and Cowboys Stadium will become center stage.

DATE/TIME OHIO STADIUM – COLUMBUS, OH

- Sunday, September 4, 2011 (two games)

- Monday, September 5, 2011 (two games)

COWBOYS STADIUM – IRVING, TX

- Monday, September 5, 2011 (four games)

NETWORK ESPN/FSN

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GOLF’S BEST OF 2011

Golf ’s Best of 2011 will give viewers the opportunity to experience all the

excitement and pageantry of the entire PGA Tour season. This year-in-

review program will pack all of the emotion and drama of the golf season

that was into one spectacular hour-long special.

In addition to reliving the biggest stories, clutch performances, and best

Major moments from the year in golf, the program will also take a fun and

unique look at the PGA Tour.

DATE Sunday, October 23, 2011


NETWORK CBS

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COURAGE IN SPORTS

Courage in Sports pays tribute to some of the world’s greatest and most inspiring

athletes. Now in its 22nd year, the program will again recognize those athletes who

embody the spirit of virtue, courage, and excellence.

By bringing together the most uplifting stories, Courage in Sports has become known

as one of the most inspirational hours in sports television.

Whether it’s overcoming adversity or displaying pure excellence, over a career or in

a single performance, these athletes remind us of what courage, effort,

and determination can achieve.

DATE Sunday, November 13, 2011


NETWORK CBS

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WOMEN’S COLLEGE BASKETBALL TIP-OFF CLASSIC

The 19th Annual Tip-Off Classic is the first and the most prestigious regular

season event of the women’s college basketball season. As part of ESPN and

College Basketball’s 24 hour marathon tip-off, this event showcases the

nation’s premier women’s programs. The 2011 match-up between Miami

(FL) and Tennessee is guaranteed to deliver the same excitement provided

by Baylor and UConn in 2010.

UConn was able to hang on for the victory to extend their consecutive

winning streak to 79 games by holding off top ranked Baylor and their

unstoppable inside force Brittney Griner in front of a sellout crowd in the

Hartford Civic Center.

DATE Tuesday, November 15, 2011


NETWORK ESPN 2

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BEST OF COLLEGE FOOTBALL 2011

This November Intersport will again deliver an action-packed review of

the college football season that was.

Just as bowl game action is set to kick off, Best of College Football 2011 will

pack all of the emotion and drama of the entire regular season into one

exciting hour of touchdowns, upsets, spectacular catches, and bone-

jarring hits.

DATE Friday, November 25, 2011


NETWORK CBS

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AMERICAN GIVING AWARDS

This December, the world’s biggest celebrities and top musical acts

will come together to celebrate the outstanding work of five amazing

and inspirational charities. This collection of mega-celebrities will

gather in Hollywood at the renowned Dorothy Chandler Pavilion to

share more than $1 million in donations LIVE.

The benefitting charities will be selected via one of the largest social

media campaigns in the history of Facebook. Live fan voting during the

show will then determine how the five deserving charities will share

more than a million dollars for their worthy causes.

The combination of heartwarming stories, giving, music, and

entertainment promises to deliver an award show unlike any other.

DATE Saturday, December 10, 2011

TIME 8:00-10:00 PM ET

NETWORK NBC

A premiere talent with universal appeal will host the inaugural American Giving Awards

A dream team of celebrities will serve as presenters throughout the evening

Live performances from no less than four of the biggest musical acts in the world

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Business

Intersport High Impact Network