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WELCOME TO UNT PRSSA!
Sept. 16, 2013
CURRENT EVENTSWhat’s happening in the world today?
PutinMiss AmericaNavy Yard Shooting
ANNOUNCEMENTS• DUES DEADLINE: Oct. 14• Submit dues to Kenneth Martin, VP of Finances• Only $80 per calendar year- Great investment for
aspiring PR pros (cash or check accepted)• Awesome T-Shirt! • Access to internship and contact database• Opportunities for events and helpful conferences. • Scholarship and award opportunities!• Leadership opportunities
INTERN PANELSept. 16, 2013
Jeremy Eackles Regina Fischer Lauren FrockJenna Ooley Marilyn Perkins
JEREMY EACKLESUNT PRSSA second-year member
Social media director for NAHJ
Follow him on Twitter: @JEackles09
TOM JOYNER FOUNDATIONPublic Relations/ Nonprofit
Internship Mission: Help historically
black colleges and universities with funding and preservation
Irving, TX
Summer Internship
HOW’D I GET THE JOB?Networking!
Sent my resume in, got called in for an interview and then later received the called they I got the internship
WHAT’D I DO THIS SUMMER?Social media and marketing tasks
Represent Tom Joyner Foundation at events for alumni organizations and scheduled other events
Marketing for the Tom Joyner Morning Show, which is one of the top syndicated radio shows in the country
WHAT DID I LEARN?Proper business etiquette
The importance of marketing/PR
The importance of networking and keeping your contacts once you leave your internship
SO YOU WANT TO DO THIS INTERNSHIP?
Be confident
Show respect
Show that you're willing to learn
Work hard and ask questions
Watch what you put on your personal social media sites (Employers actually look at that when deciding what employees to hire. My boss told me that.)
REGINA FISCHERVP of Records for UNT PRSSA
Senior Public Relations major at UNT
Follow her on Twitter: @ReginaPolska
INVERSA/ BECK VENTURESMarketing/SEO Internship
Addison, Texas
Summer 2013
HOW’D I GET THE JOB?UNT Job Bank
WHAT’D I DO ALL SUMMER?I increased Search Engine Optimization for
companies using Google Analytics
Strengthened my writing skills.
WHAT DID I LEARN?Marketing online through being no. 1 for search
engine results is a growing and competitive field.
SO YOU WANT TO DO THIS INTERNSHIP?
It is very fun.
Increasing SEOs is like trying to put the pieces of a puzzle together.
You will need to research a company's market in order to write blog posts for them as well.
LAUREN FROCKPresident of UNT PRSSA
Senior Public Relations major at UNT
Follow her on Twitter: @frockl
EDELMAN PUBLIC RELATIONS
Public Relations/ Digital/ Social Media Internship
Agency environment
Global- 67 offices internationally
12-week Summer Internship
HOW’D I GET THE JOB?PRSSA Pro-Am Day
Journalism Internship Fair
Thank You Notes
WHAT’D I DO ALL SUMMER?Wrote social media
content for many different clients: Tech Gaming Nonprofit Business/Corporate
Analyze social media data and compile reports
Intern research project
WHAT DID I LEARN?Radian6 and bit.ly analytics, among others.
How to create compelling contentEx: Instead of tweeting a title of an article, make it
conversational.
Time management- agency life is hectic!
How to conduct client meetingsNEVER say “I don’t know”
SO YOU WANT TO DO THIS INTERNSHIP?
Be able to meet simultaneous deadlines
Be confident
Regularly update and maintain your portfolio.For social media, take screenshots of your tweets
and keep track of how many new followers/likes you earn.
Be versatile: learn how to write content for clients in different industries.
JENNA OOLEYVP of Public Relations for UNT PRSSA
Senior Public Relations Major
Follow her on Twitter: @jenooley
MOOYAHMarketing/Corporate Internship
MOOYAH is a fast casual, better burger concept geared towards families – especially moms and kids.
There are 54 stores open, 1 in Dubai with more to come in Latin America, Canada as well as here in the states.
HOW’D I GET THE JOB?Aaron White
MOOYAH’s first franchisee and owner of three high-performing MOOYAH franchises in the DFW area.
UNT Career Fair
By working hard and building relationships, I scored an awesome internship.
HOW’D I GET THE JOB? Being in good academic standing and active in student
organizations made my resume shine. Confidence is key – know your value!
I’ve been able to attend conferences which are spectacular networking opportunities.
I’ve learned the structure of a franchise system inside and out, and continue to learn everyday.
Client side vs. agency side is kinda cool because you’re the one telling them what to do instead of being told!
WHAT’D I DO ALL SUMMER?Planned events with one of our
partners, Foundation 56.
Created presentations for the CEO, Development Agents and other corporate staff.
Sat in on focus groups, mined data
Given presentations about competitive research I conducted
Continue to track competitive social media
Office decoration project!
WHAT DID I LEARN?E-mail etiquette (how to be professional, polite,
concise and effective); you’ll be writing a LOT of e-mails, and chances are you could be doing it better.
Managing up is important too!
Taking work seriously, not myself – presentation skills (it used to be scary for me to get up and speak, now I can more easily relax and do much better!)
Organization and TIME MANAGEMENT (two things I thought I had a pretty good handle on until this internship!)
SO YOU WANT TO DO THIS INTERNSHIP?
Corporate life has a bad rep for being mundane – make it fun, make it interesting
A small brand like MOOYAH is a family – not without it’s issues and chaos, but so rewarding and worth it
You can get away with a lot more in an internship – don’t be afraid to mess up! You will, and you’ll learn
If you can learn some badass Excel shortcuts, people will love you
MARILYN PERKINSVice President for UNT PRSSA
Junior Public Relations Major
Follow her on Twitter: @marilynmarie93
UNIVERSITY DIRECTORIES
Marketing/Advertising Internship
Nationwide
13-week Summer Internship
HOW’D I GET THE JOB?EAGLENETWORK!
UNT’s student job/internship online resource
WHAT’D I DO ALL SUMMER?Collected ad space for UNT’s student planner
Met with local Denton businesses and sold them on the idea that they NEEDED to be in our planner
WHAT DID I LEARN?How to sell yourself
Persistence
Don’t take no for an answer
SO YOU WANT TO DO THIS INTERNSHIP?
It’s SUPER hard, but worth it
Takes a lot of time and energy, but you gain A LOT of real world experience
Don’t do it unless you’re REALLY passionate about Marketing/Advertising
QUESTIONS?
THANK YOU!Here at UNT PRSSA we strive to help you
accomplish your goals. Fee free to email us at [email protected] if you need help with your:ResumePortfolio Interview tips Internship/ job search