Embed Size (px)
DESCRIPTION
efarm's presentation to potential interns
Citation preview
Matchbox Solutions / eFarm
Internship Recruitment Drive
Mar 29th 2009
Matchbox Solutions
eFarm
An eBay for Farmers !?
Sahee jawaab : None of the above !
The actual demand and supply data for any produce (which is MOST
fundamental to any sustainable business) is not reliable /accurate , leading
to over production and wrong crop selection.
Price discovery through auctions or local mandis are an eye-wash
Bagging/packing of produce is not standardized,
Too many middlemen, too little value addition – Resulting in High wastage
(over 40%), black marketing and price escalations of over 300%
Transportation handled by independent truckers who also operate through
brokers
Several existing storages and cold rooms under utilized
There is little or no IT usage/Post harvest science
End buyers – High prices, Poor quality
Lorry drivers – The missing link
Small retailers – Bullied out, Ignored , Slumdogs ?
<A video>How does efarm work <a video>
FarmersCooperativesCollection centers
Village ICT kiosksPhone boothsMobile operators
StorageWarehouses
Value added resellersSorting , Grading , Processing, Packing
Small Independent transportersIntra-city small tempos
KiranasSelf Help GroupsHawkers
eFarm
Bulk buyersExporters
Logistics Fleet operators
NO
Organised retail penetration less than 2%
Local street side vendors/push carts have last mile connectivity to
customer
Demand Supply prediction – In a constrained situation
Current examples – Train, bus, movie tickets
Gradual change in mindset – From walkin,to phone-in, to paper, to
email to online forms
YES ! But with a BIG PLUS points
Examples of “System” as a middleman
Marriage market : broker v/s Bharathmatrimony
Travel booking : Agents v/s Yatra.com,IRCTC
Building volume & scale on buyer side (Increasing Sales)
Demand / Supply Data
Price determination
Reduce wastage
Motivating and building trust
Internship Drive
Interning @ efarm ( a video)Expectations from the programProjects overviewProject allocation
Are you a matchstick ?
Qualities in a matchstick we are looking for
Simple , yet Smart !Passionate , yet practical ! Independent , but not
individualistic ! Work hard, and play cool !
Projects and Open Positions
Sales and MarketingSourcing and LogisticsDistribution and RetailingResearchFinance and AccountingFood Processing IT / Call centre / BPO
Projects
Projects - continued
Program benefits/expectations
Field + Office work balanceHands on nature of projectsComplete full life cycle – from idea
through implementationMentoring support
Note : There is no salary or stipend during the internship period (8
weeks) Outstation candidates – please organize own
accommodation and travel
