15
Business uses of internet Business uses of internet intranet and extranet intranet and extranet 1

Internet vs intranet vs extranet

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Internet vs intranet vs extranet

Business uses of internet Business uses of internet intranet and extranetintranet and extranet

11

Page 2: Internet vs intranet vs extranet

Web TechnologiesWeb Technologies

HTTPHTTP HTML and XMLHTML and XML File transfer protocol (FTP)File transfer protocol (FTP) RSSRSS BlogsBlogs PodcastingPodcasting Instant messagingInstant messaging CookiesCookies

22

Page 3: Internet vs intranet vs extranet

HTTP, HTML, and XMLHTTP, HTML, and XML Hypertext Transfer Protocol (HTTP)Hypertext Transfer Protocol (HTTP) is the protocol used to is the protocol used to

transfer and download Web information. HTTPS is HTTP transfer and download Web information. HTTPS is HTTP with encryption.with encryption. Uniform Resource Locator (URL) is a literal address Uniform Resource Locator (URL) is a literal address

given to a Web server that corresponds to the IP given to a Web server that corresponds to the IP addressaddress

http://www.winthrop.edu/dacus/resources/howdo.htm http://www.winthrop.edu/dacus/resources/howdo.htm Hypertext Markup Language (HTML)Hypertext Markup Language (HTML) is the language for is the language for

creating Web pages viewable with a Web browser. HTML creating Web pages viewable with a Web browser. HTML determines the look and structure of Web pages.determines the look and structure of Web pages.

Extensible Markup Language (XML)Extensible Markup Language (XML) is used to convey is used to convey meaning or content to data.meaning or content to data. HTMLHTML

<font size =<font size =““22””>Oz enterprises, Ltd.</font>>Oz enterprises, Ltd.</font> <b>610-555-1234</b><b>610-555-1234</b>

XMLXML <company name>Oz Enterprises, Ltd</company <company name>Oz Enterprises, Ltd</company

name>name> <telephone>610-555-1234</telephone><telephone>610-555-1234</telephone> 33

Page 4: Internet vs intranet vs extranet

FTP, RSS, and BlogsFTP, RSS, and Blogs FTP (file transfer protocol)FTP (file transfer protocol) is a common way of transmitting is a common way of transmitting

files from one computer to another. You use this when you files from one computer to another. You use this when you download files are attach files to an email.download files are attach files to an email.

RSS (rich site summary)RSS (rich site summary) is a family of XML file formats. An is a family of XML file formats. An RSS service is installed on a site to enable users to check RSS service is installed on a site to enable users to check updates to the site. Users can also instruct a Web site with updates to the site. Users can also instruct a Web site with RSS to automatically send new information (often used on RSS to automatically send new information (often used on news Websites).news Websites).

A blog (contraction of “Web log”)A blog (contraction of “Web log”) is a Web page that invites is a Web page that invites visitors to post opinions and images on a particular topic. visitors to post opinions and images on a particular topic. Blogs usually have links to sites of interest. Blogs usually have links to sites of interest. Trackback featureTrackback feature Commercial implications of blogsCommercial implications of blogs

AdvertisingAdvertising Market researchMarket research

Sample blog sitesSample blog sites www.commonsenseblog.orgwww.commonsenseblog.org www.diabetesblognetwork.comwww.diabetesblognetwork.com

44

Page 5: Internet vs intranet vs extranet

Podcasting and Instant Podcasting and Instant MessagingMessaging

Podcasting is like blogging but enables users to post Podcasting is like blogging but enables users to post sound on a Web site so that people can download it.sound on a Web site so that people can download it. Users can subscribe to a podcast site that uses RSS Users can subscribe to a podcast site that uses RSS

and be notified of new audio files and be notified of new audio files Files are usually in an MP3 format.Files are usually in an MP3 format. Business usesBusiness uses

Time shifted broadcast of tv/radio programs Time shifted broadcast of tv/radio programs (www.abc.com) (www.abc.com)

Deliver lessons to remote studentsDeliver lessons to remote students New musicians (garageband.com); has RSSNew musicians (garageband.com); has RSS

Instant messaging (IM) is a service that offers users the Instant messaging (IM) is a service that offers users the ability to determine whether other persons using the ability to determine whether other persons using the service are online. Users can do this in groups (chat service are online. Users can do this in groups (chat rooms) or with one person. Some applications permit rooms) or with one person. Some applications permit video conferencing and FTP.video conferencing and FTP. AOL Instant Messenger, MSN MessengerAOL Instant Messenger, MSN Messenger Used in business for customers to chat with sales repUsed in business for customers to chat with sales rep

55

Page 6: Internet vs intranet vs extranet

CookiesCookies

CookiesCookies Small files a Web site places on a visitor's hard Small files a Web site places on a visitor's hard

drive so the site can retrieve information laterdrive so the site can retrieve information later Cookie contains a unique identifier and data Cookie contains a unique identifier and data

collected from prior visitscollected from prior visits Use of cookiesUse of cookies

Convenience for usersConvenience for users Some cookies are used by third parties Some cookies are used by third parties

contracted by a business Web site (e.g., contracted by a business Web site (e.g., DoubleClick)DoubleClick)

Clickstream trackingClickstream tracking Spyware includes cookies and other Spyware includes cookies and other

techniques that are installed on your techniques that are installed on your computer unbeknownst to you that transmit computer unbeknownst to you that transmit information about you while you are online.information about you while you are online.

66

Page 7: Internet vs intranet vs extranet

Business uses of the InternetBusiness uses of the Internet

Keeping Up With Industry Trends and Competitive IntelligenceKeeping Up With Industry Trends and Competitive IntelligenceStay current with what's going on in your industry: new products, Stay current with what's going on in your industry: new products, conferences, executives comings and goings. conferences, executives comings and goings. Track industry and company activities on the stock and bond markets. Track industry and company activities on the stock and bond markets. Track the latest regulatory and legislative initiatives related to your industry. Track the latest regulatory and legislative initiatives related to your industry. Track government and industry tenders, procurement bids and contract Track government and industry tenders, procurement bids and contract awards. awards. Research innovative developments and patent filings in your industry. Research innovative developments and patent filings in your industry. Discover what your customers think, and are telling others, about your Discover what your customers think, and are telling others, about your products and services. products and services. Discover what people are saying about your competitors' products and Discover what people are saying about your competitors' products and services. services.

77

Page 8: Internet vs intranet vs extranet

General ResearchGeneral Research

Locate a supplier of products you need in your Locate a supplier of products you need in your business. business. Locate buyers, or new markets, for your products and Locate buyers, or new markets, for your products and services. services. Find market information for a business plan. Find market information for a business plan. Get evaluations of software and other products from Get evaluations of software and other products from people who have used them the way you want to use people who have used them the way you want to use them. them. Search for a new job, or employees, in your industry. Search for a new job, or employees, in your industry.

88

Page 9: Internet vs intranet vs extranet

Customer Service and SalesCustomer Service and Sales

Find new customers for your product or service. Find new customers for your product or service. Obtain upgrades of computer software programs directly Obtain upgrades of computer software programs directly from the manufacturer, as soon as they are available. from the manufacturer, as soon as they are available. Test software applications before you buy them. Test software applications before you buy them. Provide an ordering mechanism through the 'Net for Provide an ordering mechanism through the 'Net for people to directly buy your product or services. people to directly buy your product or services. Provide information for your investors by providing Provide information for your investors by providing company background information and financial company background information and financial information, information, Save on postage and other distribution costs by putting Save on postage and other distribution costs by putting your product catalog and brochure information on the Web. your product catalog and brochure information on the Web.

99

Page 10: Internet vs intranet vs extranet

IntranetsIntranets

An intranet is a computer network within an An intranet is a computer network within an organization that uses Internet technologies organization that uses Internet technologies for r members of the organization onlyfor r members of the organization only

If a company has an existing network, than If a company has an existing network, than establishing an intranet is very inexpensive. establishing an intranet is very inexpensive. All that is required is the server software and All that is required is the server software and browsers for clients.browsers for clients.

Most of the technologies mentioned earlier Most of the technologies mentioned earlier are all available at no charge are all available at no charge

1010

Page 11: Internet vs intranet vs extranet

Information Most Frequently Information Most Frequently Found in Corporate IntranetsFound in Corporate Intranets

Customer databasesCustomer databases Corporate policies and procedures (Winthrop)Corporate policies and procedures (Winthrop) Corporate phone directoriesCorporate phone directories Human resource forms (Winthrop)Human resource forms (Winthrop) Training programs Training programs Product catalogs and manuals (Winthrop)Product catalogs and manuals (Winthrop) Data warehouse and decision support accessData warehouse and decision support access Internal purchase orders (Winthrop)Internal purchase orders (Winthrop) Travel reservationsTravel reservations Knowledge management databasesKnowledge management databases

1111

Page 12: Internet vs intranet vs extranet

Functional Applications of the Intranet Idea

1212

Page 13: Internet vs intranet vs extranet

ExtranetsExtranets

An extranet is similar to an intranet but it An extranet is similar to an intranet but it enables the firm’s business partners (e.g., enables the firm’s business partners (e.g., suppliers or customers) to access the firm’s suppliers or customers) to access the firm’s intranetintranet

Once an organization links its network to the Once an organization links its network to the Internet theoretically anyone can access the Internet theoretically anyone can access the firm’s network. With respect to an extranet, firm’s network. With respect to an extranet, firms want to restrict access to business firms want to restrict access to business partners. A virtual private network provides the partners. A virtual private network provides the security mechanism for accomplishing this. A security mechanism for accomplishing this. A VPN uses a combination of public and private VPN uses a combination of public and private lines to build a secure extranet. The link lines to build a secure extranet. The link between the firm’s network and the Internet is between the firm’s network and the Internet is often called a “tunnel.” A VPN provides a often called a “tunnel.” A VPN provides a secure tunnel.secure tunnel.

VPNs are also required for firms with extensive VPNs are also required for firms with extensive intranets (multi-site firms)intranets (multi-site firms)

1313

Page 14: Internet vs intranet vs extranet

Extranet ApplicationsExtranet Applications

Managing the supply chainManaging the supply chain

Collaborating with other organizations in Collaborating with other organizations in the development of new products/servicesthe development of new products/services

Sharing product catalogs exclusively with Sharing product catalogs exclusively with wholesalerswholesalers

Sharing news and other information of Sharing news and other information of shared interest exclusively with business shared interest exclusively with business partners (e.g., production schedules, partners (e.g., production schedules, forecasts)forecasts)

1414

Page 15: Internet vs intranet vs extranet

Major Benefits of B2B to BusinessMajor Benefits of B2B to Business

Reduction of paper and administrative costsReduction of paper and administrative costs Reduces cycle time (time compression)Reduces cycle time (time compression) Reduces search costs and time for buyers Reduces search costs and time for buyers

and sellersand sellers Reduces inventory levels and costsReduces inventory levels and costs Reduction in errors and/or improved quality Reduction in errors and/or improved quality

of serviceof service Enables JIT and production flexibilityEnables JIT and production flexibility Expands the marketplaceExpands the marketplace

1515