Executive Dialog: Internet

A discussion of the business of the Internet:

Past

Present

Future

Past

What is the Internet?• The Internet is a global system of interconnected computer networks that interchange data by packet switching using the standardized Internet Protocol Suite (TCP/IP). It is a "network of networks" that consists of millions of private and public, academic, business, and government networks of local to global scope that are linked by copper wires, fiber-optic cables, wireless connections, and other technologies.• The Internet carries various information resources and services, such as electronic mail, online chat, file transfer and file sharing, online gaming, and the inter-linked hypertext documents and other resources of the World Wide Web (WWW).

What is the WWW?

The World Wide Web (commonly shortened to the Web) is a system of interlinked hypertext documents accessed via the Internet. With a Web browser, one can view Web pages that may contain text, images, videos, and other multimedia and navigate between them using hyperlinks. The World Wide Web was created in 1989 by English scientist Tim Berners-Lee, working at the European Organization for Nuclear Research (CERN) in Geneva, Switzerland, and released in 1992. Since then, Berners-Lee has played an active role in guiding the development of Web standards (such as the markup languages in which Web pages are composed), and in recent years has advocated his vision of a Semantic Web.

WC3

The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web (abbreviated WWW or W3). It is arranged as a consortium where member organizations maintain full-time staff for the purpose of working together in the development of standards for the World Wide Web. As of February 2008, the W3C had 434 members

In the March 9, 1999, interview on CNN's Late Edition with Wolf Blitzer that gave rise to the myth. Gore actually said: "During my service in the United States Congress, I took the initiative in creating the Internet."

Did Al Gore Really Invent the Internet?

Present

Web 1.0: Defined• Information that you control.• Content and images you develop, or buy for use on a Website you have control. • Static pages instead of dynamic user-generated content. • Content submitted to the Internet that is owned and developed by the owner of the Website.• Online guestbooks. • HTML forms sent via email. A user would fill in a form, and upon clicking submit their email client would attempt to send an email containing the form's details.

Internet Marketing 1.0: Examples

• Content Marketing– Public Relations– Article Submission– Job Postings

• Expert Marketing– White Papers– Articles– Seminars, Guest Speaker Promotion, etc

• Directory Submission– General Directories– Specialty Directories– Local Directories– Telephone and Informational Directories

• Linking

Internet Marketing 1.0: Examples Con’t

• Website Controlled Content - Keyword Content

– Meta Keywords– Meta Descriptions– Site Linking – Internal and to other sites– Site Map

• Search Engine Submission• Paid Marketing

– PPC– Banner Ads– Directory

The term became notable after the first O’Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developers and utilize the Web. According to Tim O’Reilly:

“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a

platform, and an attempt to understand the rules for success on that new platform.” Wikipedia

Web 2.0

• Information you do not control• Web 2.0 describes the changing trends in the use of World

Wide Web technology and web design that aim to enhance creativity, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and hosted services, such as social networking sites, video sharing sites, wikis, blogs, and folksonomies.

Web 2.0: Defined

Internet Evolution – No Control: • Dynamic Content

• Message Control, or lack thereof

• Internet Access is Portable

• Reporting Issues

• Demographic Tracking

• New Consumer Responses, Patterns and Reaction

• Relationship Management

• Multiple Communications Channels to Manage and Control

Internet Marketing 2.0

• Blogs• Video• Social Shopping• RSS Feeds• Pod Casts• Recommendations• Business Networking• Technical Boards

Internet Marketing 2.0: Examples

Internet Marketing 2.0: Examples

Business Internet Tools

What Internet Tools You Control: • Website• Company initiated blogs• Messaging• Advertising Support of your Website• Articles and Expert Opinions posted on the Web• Prospect and Customer Interactions

Business Internet Tools

• Reporting– Server Based– Google and/or Yahoo

• Demographic Reports• Competitor Activity

Business Internet ToolsProspect Marketing Follow Up Traditional and New: • Email• Newsletter• Direct Mail• Direct Sales Contact• Coupons/Offers• Survey

Future

Internet Future• Phone Directories• Internet Marketing• Higher Bandwidth• Audio & Video Content• Holographic Content• Control of Information• Data Mining• Vital as Oxygen

Internet Future: Predictions• Economic• Globalization• Reliance • Freedom• The American Dream on the Internet

Speaker Bio

• Sales & Marketing Degree UNO• MVF Member since 2003• Sales Career totaling over 20 years direct sales

experience – leading to…• Currently responsible for marketing over 20 websites