Internet Marketing Costs Explored

SEO IS TOO IMPORTANT TO GET IT WRONG.It does matter who you work with...

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INTERNET MARKETING COSTS EXPLORED

http://www.pcmsconsulting.com/real-estate-consulting-services/internet-marketing/

2RANDI THORNTON. SEO CONSULTANT. [email protected]. 612-414-2541


WHAT WILL YOUR INTERNET MARKETING CONSULTANT DO FOR YOU?

We hear it all the time.

“Another SEO Company will do it for less!”

A strong word of caution!

3 RANDI THORNTON. SEO CONSULTANT. [email protected]. 612-414-2541


EASY?

IT TAKES TIME, ENERGY AND KNOWLEDGE TO GAIN LONG TERM RESULTS. THERE ARE NO SHORT CUTS.

No two SEO Consultants or SEO Companies are they same. How they implement, diagnose and execute SEO will vary greatly. Thus the results will vary greatly. If it was easy to obtain a page one Google ranking, anyone could easily implement those changes.

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INTERNET MARKETING IS A SCIENCE.

Google has over 200 different factors it considers when deciding if a website is worthy of a page one ranking. If you are not on page one your website will dramatically lose a huge revenue opportunity.

To compare apples to apples you need to fully comprehend what your internet marketing consultant or company is going to do for you.

Here are my internet marketing services tactics. Keep in mind each of these steps are critical to the overall success (or failure) of your internet marketing campaign.

RANDI THORNTON. SEO CONSULTANT. [email protected]. 612-414-2541

http://www.pcmsconsulting.com/business-consultants/internet-marketing-services/



Are you willing to skip one of these? I’m NOT.

HERE ARE THE 6 CORE FACTORS.

1.) FOUNDATION

2.) DISCOVERY

3.) TACTICS

4.) CREATE A BUZZ 5.) LINK BUILDING

6.) WEB ANAYLITCS



FOUNDATION Site Load Time

Site Validation

Browser Compatibilty

Site Penalties

Robot

Site Map

GOAL: A SOLID WEBSITE FOUNDATION!

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Broken Links

Site History

Use of Frames and Flash

Duplicate ContentUsability

Site Navigation



DISCOVERYCompetition

KEYWORDS (a big one) You need to get this right!

Content

Landing Pages

Local SEO

Over Optimization Penalty

GOAL: DISCOVER WHAT MATTERS.

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File Size

Alt Image Tags



TACTICS

Domain Name

H1-H6 Headings

Meta Descriptions

Page Titles

Content

Site Navigation

GOAL: APPLY PROVEN BEST TACTICS

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Crawl Test

Keyword Density



CREATE A BUZZViral Marketing

Optimized Press Releases

Article Writing

Google News

Optimized PDFs

Social Media

GOAL: EFFECTIVE & CREATIVE TOOLS TO CREATE A BUZZ

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Blogs

Videos done Right



LINK BUILDINGSearch Engines

Directories

Blogs

Social Bookmarking

Social Networking

Social Media

GOAL: LINK BUILDING BY THE RULES, OR YOU COULD BE PENALIZED.

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Internal Link Building

Ranking of Links



WEBSITE ANAYLITCS

Increased Targeted Traffic

Keyword Rankings

Missed Opportunites

Bounce Rate

New Verses Returning Visitor

User Behavior

GOAL: BURIED IN YOUR ANAYLITCS IS CRITICAL INFORMATION.

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YOUR COMPETITORSwill get the business if you don’t!

TODAY, YOU NEED TO BE SMARTwith every dollar you spend. Are you getting the highest ROI for your advertising and marketing?

SINK OR SWIM TIMEWith every downturn means an opportunity.

MISSED STEPS MEANSmissed revenues, sales, leads, goals and opportunities.

WE ALL HAVE CHOICES.



EASY?

SUMMARY

Who you work with will impact your results.As often said, “You get what you pay for.”To get the outcome you need, there are no short cuts.If someone will do everything I do to ensure your best results cheaper, let me know. I will hire them!

Business

Internet Marketing Costs Explored