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A presentation outlining the potential role of the Internet and Social Media for Personal and Busi ness Development in Uganda at the 360° Network\'s iForum and Cocktail in Kampala, 25 Jan 2011 by Michael Niyitegeka,Lecturer IT Strategy and Management, Faculty of Computing and IT, Makerere University.At the same event, the US Mission launched its Social Media Outreach programme in Uganda.
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Michael NiyitegekaMakerere University
Michael NiyitegekaMakerere University
It’s a game of NUMBERS!• Facebook has more than 600M users• Facebook has more than 400M active users, • 50% of the active users log on to Facebook on a given day, • More than 35M users update their status everyday, • More than 60M status updates are posted everyday,• More than 3billion photos are uploaded on to the site
every month, • More than 5billion pieces of content are shared each week, • More than 3.5M events are created each month, • More than 1.5M businesses have active pages on facebook• More than 257, 420 active users out of Uganda
What is social media?
• Social media are media for social interaction, using highly accessible and scalable publishing techniques
• “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."
• Businesses also refer to social media as consumer-generated media (CGM).
Power of Social Media in Public Sphere
Government, Business,Media, Personal
People
Government,Media
People
Mass media paradigmSocial media paradigm
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New Media 4 a New World• The World of Traditional Media
• Scarcity Mentality• Hierarchy/ Chain
• Function vs. Design• Tell
• Institutional Control• Contrived
• Time-Delayed• Print, TV, Radio, Person
• Concentration• Brand Loyalty
• Communication Impresses• Buying / Selling
• Rifle? Shotgun? AK47?• Controlled Information
• Corporations Know• Transaction
• *Finis*
• The World of Social Media
• Abundant Mentality• Web/ Cycle• Purpose at Hand• Talk• Consumer Control• Open and Honest• Real-Time• Traditional + Web + Cell
• Fragmented Attention• Self Satisfaction• Communication Engages• Matching• Duck Online, Orchestrating Life• Open Information• Consumers Own• Lovin’ It, ‘n’ Livin’ It• Etc…
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Where are we??Top Ten Website by traffic for Ug.Source Alexa.com 1.Google2.Facebook3.Google.co.ug4.Yahoo!5.Youtube6.Blogger.com7.New Vision8.Windows Live9.Daily Monitor10.BBC Online
WE MUST PUSH CONTENT!!!
Technology is Converging..
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Enabling Factors
• Cost of Access is improving
• Infrastructure is being put in place
• The increasing number of players in the market
• Competent Human Resource
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Why we must take ICT’s Serious
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The Viral Effect…….
Social Media is Business
• Social technology is transforming how business is done - the correlation between the adoption of social capabilities and business success is becoming stronger as organizations are creating value by empowering individuals to engage in people networks.
• In fact, a recent McKinsey & Company study showed 69% of organizations surveyed reported measurable business results from using social technologies. In response, we are seeing the rise of a new business model: the Social Business. [IBM 2011}
Moving on…..My Thoughts
• Schooled Vs Educated• Blackberry holders with post office mentality• Stop the project mentality• Mainstream the internet in our thinking• Having a website no indication that you
understand its potential
Moving on…..My Thoughts
• Focus on function than form –Amazon Kindle• Techno – fear get over it….experiment-
experience• Create your Blue ocean….create your own
competition• You have to be part of the mobile revolution• Internet not just a tool it’s a market place; How
Visible is your brand?• Educate the users
Each one of us has a role to play to realize the full potential of SM and the Internet
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