Internet CEE 2012_Conference_Partners'_Proposal

Warsaw

February

2013

th

www.internetcee.com 2

Internet CEE is one of the key events in Central and Eastern Europe dealing within digital marketing, research and communication. The conference, gathering renowned experts on internet market, aims at sharing and exchanging their ideas, opinions and experience. At Internet CEE you will meet:

key online publishers from the region, e-commerce players, representatives of the main CEE media houses, interactive and advertising agencies, internet advertisers, bloggers and independent commentators from the internet industry.

Today’s consumers stay connected with the brands and are using the digital media 24/7. The amount of information they receive, generate and share is larger than ever before. The same applies to modern organizations, which need to learn how to win in the current data economy. The questions are:

How to make the most of information & technology for running a business and communicating more effectively?

How do digital media and businesses serve the needs of their clients? How do consumers interact with each other and the brands? And, last but not least, can brands really engage consumers using mobile and traditional

Web?

At the fourth Internet CEE conference you will get the answers to all these questions. The event is an opportunity to meet those who create the most attractive online business strategies in the region.

If you would like to become a Partner of the Internet CEE 2013 conference, contact us:

[email protected] +48 22 378 30 61 +48 607 676 620

Marta Klepka International Marketing Director Gemius SA

http://www.internetcee.com/

http://internetcee.com/

mailto:[email protected]


Gemius SA

is an international research agency, the leader and forerunner in the field of research of the internet and on the internet in Europe and in the Middle East. Originating in Poland, Gemius has expanded across the EMEA region and is now currently operating on thirty markets. The company is the pioneer of the full hybrid methodology for online audience measurement, integrating both consumer panels and advanced site-centric research, giving media planners highly credible results (gemiusAudience). It also offers professional research solutions, analytical and advisory services, from site-centric and user-centric studies to technologically-advanced tools for studying internet user behaviour on chosen websites (gemiusTraffic), internet user socio-demographic profiles (gemiusProfile), the quality of WWW page usage (gemiusUsability) and the effectiveness of internet advertising campaigns (gemiusEffect). Gemius also conducts research related to subjects submitted by customers (gemiusAdHoc). Apart from the above-mentioned research services, Gemius offers studies on the behaviour of users who view online multimedia content (gemiusStream) and a research tool for immediate measurement and presentation of all clicks made by internet users on a website (gemiusHeatMap).

NoNoobs.pl SA

was founded in 2011 by internet business veterans, and is event and publishing company which focuses on organizing fairs, conferences and publishing specialized digital works. Experience, skills and expertise of the persons engaged in creating NoNoobs.pl SA is the biggest asset of the company. We treat the internet as our ecosystem, the environment in which we live and develop. We wish that our projects would become platforms of ideas and experiences exchange, which attract attention with new, vibrant energy and concepts.

TARGET GROUP

The conference is addressed primarily to the management / marketing and sales directors from companies operating in CEE countries or planning expansion on the region's markets. Participants also include internet publishers and representatives of agencies and media houses serving clients from the CEE region.




The promotional and informative campaign involving advertising and PR activities will be conducted via:

media patrons in the CEE region: Bulgaria, Czech Republic, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia, Turkey, Ukraine

specialist media and portals in the CEE region, internet industry organisations of the CEE region.

This 4th edition of the Internet CEE conference, convened under the banner ‘Data connected’, takes a closer look at the phenomenon called ‘Data Economy’- its benefits for both consumers and industry organizations. It is intended to answer the issues of maximizing the positive impact of information and internet as well as mobile technology in running a business and effective communication. It also wants to focus on the Consumers = internet users that stay connected with the brands and each other 24/7 what changes the way of communication with them.

The conference programme is going to be divided into 4 blocks:

1. Publishers and social media - new face of online media business: ‘right here, right now’ in the world of recommendations and ‘likes’

2. E-commerce and data management - the future of e-commerce: personalized experience, best deals and group shopping

3. Digital marketing - delivering the brand experience and multi-platform story-telling in online marketing

4. Hot or not? Other internet CEE trends – start-ups in the CEE region, mobile marketing, online advertising, gamification or other hot trends

The programme of the conference will also be enriched with discussion panels to accompany each of the thematic blocks. The Programme Board is open for any topics suggestions, which according to the invited Partners, could bring a significant input to the agenda.



www.internetcee.com

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Three earlier conferences (in 2007, 2008 and 2010) were highly appreciated both in Europe and globally, and revealed the need for this kind of a regional event. In fact, Internet CEE, gathering renowned experts on the internet market, serves as a platform for sharing ideas and know-how of the key players from and beyond the Central and Eastern Europe region. The 2010 conference featured internationally recognized experts of the online industry:

Tristan Nitot, President at Mozilla Europe, Sam Kumar, Digital Advertising Manager, The Economist Online, Mike Hess, former Director of Global Research & Communications Insights at OMD, Fedor Virin, former Research Director at Mail.ru , Artur Waliszewski, Director at Google Poland, Andrey Sebrant, Product Marketing Director at Yandex, Marvin Liao, Commercial Director, EMEA Expansion Markets at Yahoo!, Tomas Lauko, CEE Digital Development Manager at ZenithOptimedia , Simon Thomas, Strategic Analytics & Insight Systems Director, GroupM EMEA, Jana Vyhidalova, Director of Information and Advertising Services, Telefonica 02 Bruce Hoang, Head of Global Media Research, Orange Attila Weisz, Digital Marketing Manager, Coca- Cola And many, many more!




Content Participation

Diamond Partner Presentation (30 min) Please note that the presentation should be provided at least 15 working days before the

scheduled conference Internet CEE. The main idea and content of the presentation are subject to approval of the Programme Board.

Ability to invite your business partner to take part in the presentation Official title of the “Diamond Partner”, including the right to use it in your own promotional

actions A note about the presentation with a picture of the speaker on the conference’s subpage and in

the event newsletters Special promotion – “Welcome screen”

An advertisement of the Partner’s company in the form of a “Welcome screen” on the Internet CEE event website

The date when the “Welcome screen” is to be displayed on internetcee.com is up to the Partner Welcome screen size: 640x480 Weight: up to 40-50 kb Format: SWF Capping: 1 Duration: 15-20 seconds

Special promotion - Advertisement in the event programme

Advertisement in the conference's printed programme, which is distributed among all participants of the conference. The programme is placed in a badge holder attached to a lanyard which participants wear throughout the conference.

Advertising space: full page (vertical 144 mm X 102 mm horizontal) No. of copies: app. 300 pieces

Special promotion – Video spot

The Partner’s logo or video spot screened on every display in the foyer during the conference (31 displays/plasma TVs)

Length of the Partner’s spot: 1 minute (spot looped with conference self-promotion materials)

15,000 EUR AVAILABLE PACKAGES : 1

more for this proposal




Special promotion – VIP lounge

An exceptional place for the Partner to invite their special guests during the conference A semi-open viewing room enabling the guests to take part in the conference Waiting staff for the lounge A separate rest room, comfortable seats and tables for the use of the guests A Partner's roll-up may be placed in the lounge

Special promotion – Diode screens

Presentation of a logo or a crude animation provided by the Partner on 2 screens in the foyer Dimensions of a large screen: 2.5 m x 3.5 m (width/height) Dimensions of a small screen: 2.4 m x 0.7 m (width/height)

Promotion before and after the conference

Hyperlink in the Partner’s company logo in the conference online programme, leading to a description containing 200 characters. The description is provided by the Partner.

Information about the presentation and speaker with their picture on the conference’s subpage Partner’s logo stating the type of partnership placed in all conference materials

(e.g.: posters, printed programme, roll-ups, video spots during breaks and others) Partner’s logo on the conference’s subpage Partner’s logo in mailing campaign to Internet CEE attendees’ base Information about the partnership placed in the press materials sent to the print and internet

media throughout the CEE region Introduction of the Partner in the online advertising campaign conducted with media partners in

CEE Advertising spot with a Partner’s logo before the video coverage of the conference

Promotion during the conference

The right to place four banners at the venue of the conference: two in the conference room and two in the foyer

The right to attach information or promotional gadgets to materials handed out to participants during the registration

A place for the participants to leave a card for the Partner or to sign up for a meeting with the Partner. The organizer supports networking and making business contacts during the event.

Promotion through illuminated Partner’s poster in the hall leading to conference room. Size: 100 cm x 70 cm. The graphic design and printing are provided by the organizer.

Participation in the conference

A package of six passes to the conference and the after-party.

The price of the package does not include the preparation of promotional Partner’s materials (except the illuminated poster). All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.



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Content Participation

Platinum Partner Presentation (20 min)

Please note that the presentation should be provided at least 15 working days before the scheduled Internet CEE conference. The main idea and content of the presentation are subject to approval of the Programme Board.

Special Promotion - Advertisement in the programme

Advertisement in the conference's printed programme distributed among all participants. The programme is placed in a badge holder attached to a lanyard which participants wear throughout the conference.

Advertising space full page (vertical 144 mm X 102 mm horizontal) No. of copies: app. 300 pieces

Special promotion – Video spot

A Partner’s logo or video spot screened on every display in the foyer during the conference (31 displays/plasma TVs)

Length of Partner’s spot: 30 sec. (spot looped with the conference's self-promotion material)

Promotion before and after the Conference

Hyperlink in the Partner’s company logo in the conference online programme, leading to a description containing 100 characters. The description is provided by the Partner.

Information about the presentation and speaker with their picture on the conference’s subpage Partner’s logo stating the type of partnership placed in all conference materials

(e.g.: posters, printed programme, roll-ups, video spots during breaks and others) Partner’s logo on the conference's subpage Partner’s logo in mailing campaign to Internet CEE attendees’ base Information about the partnership placed in the press materials sent to the print and internet

media throughout the CEE region Advertising spot with a Partner’s logo before the video coverage of the conference


more for this proposal







One illuminated Partner’s poster in the hall leading to conference room. Size: 100 cm x 70 cm. The graphic design and printing are provided by the organizer.


A package of four passes to the conference and the after-party. The price of the package does not include the preparation of promotional Partner’s materials (except the illuminated poster). All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.




Special promotion – Multimedia branding

A Partner’s logo screened on every display in the foyer during the conference (31 displays/plasma TVs)


Partner’s logo stating the type of partnership in all conference materials (e.g.: posters, printed programme, roll-ups, video spots during breaks and others)

Partner’s logo on the conference subpage Partner’s logo in mailing campaign to Internet CEE attendees’ base Information about the partnership placed in the press materials sent to the print and internet

media throughout the CEE region Advertising spot with a Partner’s logo before the video coverage of the conference




One illuminated Partner’s poster in the hall leading to conference room. Size: 100 cm x 70 cm. The graphic design and printing are provided by the organizer.


A package of two passes to the conference and the after-party. The price of the package does not include the preparation of promotional Partner’s materials (except the illuminated poster). All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.





The package includes the price of the basic alcoholic beverages (vodka, wine, beer), price of special alcohols to be agreed. Promotion before and after the conference

Partner’s logo stating the type of partnership in all conference materials (e.g.: posters, printed programme, roll- ups, video spots during breaks and others)

Partner’s logo on the conference’s subpage Partner’s logo in mailing campaign to Internet CEE attendees’ base


Invitation to the Networking Party with Networking Party Partner’s name displayed on the main screen before the end of the first day of conference



A package of four passes to the conference and the after-party. Special promotion at the Networking Party

Partner’s logo or video spot screened on every display at the party (31 displays/plasma TVs)

Length of the Partner’s spot: 1 minute (spot looped with the conference's self-promotion materials)

Options for special promotion (details and price upon agreement)

A possibility to entertain the guests at the after-party with special effects such as confetti, smoke or a trapeze acrobatic show above the club dance floor

The right to invite two Partner’s hostesses to the Networking Party A possibility of a special bartender show where the Partner’s company name will be mentioned A possibility to display the Partner's logo on 4 multimedia projectors placed around the dance

floor, on the ceiling and walls The price of the package does not include the preparation of promotional Partner’s materials. All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.

10,000 EUR (without options) AVAILABLE PACKAGES : 1




Discussion panel

A sponsored panel discussion with participation of a Partner's representative, agreed with the Programme Board at least 30 days before the event

Duration: 45 minutes during the chosen day of the conference (moderation by a representative of Internet CEE Programme Board)

Number of persons in the panel discussion: 3-5 (chosen mutually by the Programme Board of Internet CEE and the Partner)


Partner’s logo stating the type of partnership in all conference materials (e.g.: posters, printed programme, roll- ups, video spots during breaks and others)



Invitation to the Panel Discussion with the name of the Partner Partner’s logo or animation screened during the Panel A place for the Participants to leave a card for the Partner or to sign up for a meeting with the

Partner. The organizer supports networking and making business contacts during the event.


Free participation in the conference and the accompanying event for 3 persons invited by the Partner

The price of the package does not include the preparation of promotional Partner’s materials (except the

illuminated poster). All materials should be provided by the Partner at least 5 working days before the Internet

CEE conference.





Affiliate competition for conference participants. Details to be agreed. Organizational Participation

The Partner launches prize (the cost of prizes and rewards tax are on the Partner) Questionnaires of Competition Partner handed out to participants during the registration (also

mobile or online registration) Rules of competition to be agreed with the organizer of the conference Questionnaire preparation is on the side of the Partner





Invitation to the competition with Competition Partner’s name before breaks during both conference days

Announcement of the results of the competition by the conference host and Competition Partner on the second day of the conference



One pass to the conference and the after-party. The price of the package does not include the preparation of promotional Partner’s materials and prize costs. All materials should be provided by the Partner at least 15 working days before the Internet CEE conference.






Partner’s 30-second commercial before all video coverages of the conference (spot to be provided by the Partner)

Distribution of all video materials from the conference with the 30-second commercial and sharing on social networking sites (YouTube, Facebook, Twitter) and Internet CEE site


Partner’s logo on the conference’s subpage Promotion during the conference




One pass to the conference and the after-party. The price of the package does not include the preparation of promotional materials. All materials should be provided by the Partner at least 15 working days before the Internet CEE conference.





Advertisement in the conference printed programme distributed among all participants. The programme is placed in the badge holder attached to the lanyard which participants wear throughout the conference.

Advertising space: double-page in the centre of printed programme (vertical 144 mm x 206 mm horizontal)

No. of copies: app. 300 pieces Partner’s Logo on the conference’s subpage A place for the participants to leave a card for the Partner or to sign up for a meeting with the

Partner. The organizer supports networking and making business contacts during the event. The price of the package does not include the preparation of promotional materials. All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.


Partner’s duplex business card/ad inserted in the badge holder and conference lanyard with the Partner’s logo on it. Full set handed out to participants during registration.

Partner’s business card or ad: longer side: max 206 mm horizontal, shorter side: max vertical 144 mm

Partner’s logo on lanyards handed out to participants during registration No. of copies full set: app. 300 pieces Partner’s logo on the conference’s subpage A place for the participants to leave a card for the Partner or to sign up for a meeting with the

Partner. The organizer supports networking and making business contacts during the event. The package includes the price of a standard lanyard and its graphic design. Partner provides its logo and business card/ad for the badge holders. The organizer manually inserts them into the badge holders.





Distribution of Sponsor’s leaflets/gifts for participants of the conference on their seats No. of copies: app. 300 pieces Partner’s logo on the conference’s subpage Providing a place for the participants to leave a card for the Partner or to sign up for a meeting

with the Partner. The organizer supports networking and making business contacts during the event.

The price of the package does not include the preparation of promotional materials. All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.


The package includes the price of a standard bag for the conference materials and Partner’s logo graphic design. Production time: 15 working days. Promotion before and after the conference




Partner’s logo on textile bags distributed to participants during registration Bag’s dimensions: A4, long bar Partner’s logo location on the bag: negotiable No. of pieces: approximately 300 A place for the participants to leave a card for the Partner or to sign up for a meeting with the

Partner. The organizer supports networking and making business contacts during the event.


One pass to the conference and the after-party.

The price of the package does not include the preparation of promotional materials. All materials should be provided by the Partner at least 25 working days before the Internet CEE conference.





Attaching your materials to handouts for participants of the conference at the registration table No. of copies: app. 300 pieces Partner’s logo on the conference’s subpage A place for the participants to leave a card for the Partner or to sign up for a meeting with the

Partner. The organizer supports networking and making business contacts during the event. The price of the package does not include the preparation of promotional materials. All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.

1,500 EUR AVAILABLE PACKAGES : unlimited

Number of available packages : limited by the size of the conference room

You have the ability to invite a larger number of guests (from and outside your company) to take part in the conference and the accompanying event

Coffee and lunch for invited persons Post-conference presentations available for all persons from the package Invitation Package cannot be combined with any other special offers for attendees

20 ENTRIES : 6,000 EUR 10 ENTRIES : 3,500 EUR




The package includes rental of 2 massage chairs for 2 days of the event. Price of the special offer to be agreed. Promotion during the event

Two massage chairs may be made available in the foyer throughout the two days of the conference

Invitation to the Relax Package with the Partner’s name before every conference break Possibility of enclosing information or promotional gadgets with materials handed out to the

participants during registration Providing a place for the participants to leave a card for the Partner or to sign up for

a meeting with the Partner. The organizer supports networking and making business contacts during the event.



Partner’s logo on the conference’s subpage Partner’s logo in mailing campaign to Internet CEE Attendees’ base

Participation in the event

One pass to the conference and the after-party






Special closed area in the foyer for holding business talks with participants Equipment: tables and sofas around, 1 plasma TV Size: 3.5 m x 2.4 m

Networking during the conference

Invitation to acquaintance with Networking Area Partner’s name before breaks during both conference days

Special representative to introduce Partner to attendees and vice versa A place for the participants to leave a card for the Partner or to sign up for a meeting with the

Partner. The organizer supports networking and making business contacts during the event. Promotion before and after the conference



Options (price to be agreed):

Floor surface in the foyer available for the Partner’s advertisement in the form of flat sticker. Production, placing and removal of the stickers is the responsibility of the Partner.

A drink bar available very close to the Networking Area. The Partner sponsors (to adult participants of the conference) selected drinks during the presentations and breaks. The package can be enjoyed in full thanks to the location of the event in the city centre (we assume that this fact may encourage participants to drink alcohol at the bar).

Additional space close to Networking Area available to place 1 roll-up, a sofa or 2 chairs and a table


Two persons to service the Networking Area (with the possibility of attending the after-party) The price of the package does not include the preparation of promotional materials. All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.






Partners’ stands in the foyer. Number of stands to choose from: 1. max size 1.7 m x 1.5 m (next to conference room and toilet) 2. app. size 1.7 m x 1 m (in the centre of foyer, next to catering) 3. max size 1.7 m x 1.5 m (next to Networking Area) 4. max size 1.5 m x 1.2 m (next to bar of Networking Area) 5. max size 2 m x 2 m (right side on the second floor, in front of the bar) 6. max size 2 m x 2 m (left side on the second floor, in front of the bar)

Opportunity to present the Partner’s offer, to sell his products and services at the stand Possibility of organizing a contest at the stand. The Partner is responsible for the preparation of a

Conference Stand in agreement with the event organizer and according to the specification. A place for the participants to leave a card for the Partner or to sign up for a meeting with the


Partner’s Logo on the conference’s subpage Option (price to be agreed):

Floor surface in the foyer available for the Partner’s advertisement in the form of flat sticker. Production, placing and removal of the stickers is the responsibility of the Partner.


One person to service the Conference Stand (with the possibility of attending the after-party)

One additional pass to the conference and the after-party The price of the package does not include the preparation of promotional materials. All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.





The package includes the price of the universal, matt advertisement cover for chairs, with the Partner’s logo printed on it. The logo is provided by the Partner. Production time: 12 working days


Exposition of the Partner’s logo on the cover: to be agreed. Sublimation print. Quantity: 300 pieces Size of a cover: height/width: ca. 32 x 48 cm A place for the participants to leave a card for the Partner or to sign up for a meeting with the





One pass to the conference and the after-party The price of the package does not include the preparation of promotional materials. All materials should be provided by the Partner at least 25 working days before the Internet CEE conference.





To satisfy the Partners' requirements, we can prepare an individual package suited to your needs. If you want to present your business in an unusual and unconventional way, please contact us: [email protected]

PRICE TO BE AGREED AVAILABLE PACKAGES : unlimited

We ensure increased effectiveness of the Partners’ campaign by industry exclusivity at the event.

100% SURCHARGE AVAILABLE PACKAGES : unlimited

If You are interested in this package, please address your request to [email protected]

PRICE TO BE AGREED AVAILABLE PACKAGES : unlimited






If you would like to become a Partner of the Internet CEE 2013 conference, contact us:

[email protected] +48 22 378 30 61 +48 607 676 620

Marta Klepka International Marketing Director Gemius SA

We welcome you to follow the latest information on the Internet CEE webpage and on the social media:

www.internetcee.com facebook.com/InternetCEE twitter.com/internetcee

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Internet CEE 2012_Conference_Partners'_Proposal