Warsaw

February

2013

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Internet CEE is one of the key events in Central and Eastern Europe dealing within digital marketing, research and communication. The conference, gathering renowned experts on internet market, aims at sharing and exchanging their ideas, opinions and experience. At Internet CEE you will meet:

key online publishers from the region, e-commerce players, representatives of the main CEE media houses, interactive and advertising agencies, internet advertisers, bloggers and independent commentators from the internet industry.

Each time, the conference draws a lot of media attention. Among the media partners of the event there are portals, online industry websites, professional press and business TV channels from Central and Eastern Europe.

The Internet CEE 2013 conference - scheduled to take place in February 2013 in Warsaw, Poland - will gather the key players of the regional online industry under the 'Data connected' banner. Today’s consumers stay connected with the brands and are using the digital media 24/7. The amount of information they receive, generate and share is larger than ever before. The same applies to modern organizations, which need to learn how to win in the current data economy. The questions are:

How to make the most of information & technology for running a business and communicating more effectively?

How do digital media and businesses serve the needs of their clients? How do consumers interact with each other and the brands? And, last but not least, can brands really engage consumers using mobile and traditional

Web?

At the fourth Internet CEE conference you will get the answers to all these questions. The event is an opportunity to meet those who create the most attractive online business strategies in the region.

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Gemius SA

is an international research agency, the leader and forerunner in the field of research of the internet and on the internet in Europe and in the Middle East. Originating in Poland, Gemius has expanded across the EMEA region and is now currently operating on thirty markets. The company is the pioneer of the full hybrid methodology for online audience measurement, integrating both consumer panels and advanced site-centric research, giving media planners highly credible results (gemiusAudience). It also offers professional research solutions, analytical and advisory services, from site-centric and user-centric studies to technologically-advanced tools for studying internet user behaviour on chosen websites (gemiusTraffic), internet user socio-demographic profiles (gemiusProfile), the quality of WWW page usage (gemiusUsability) and the effectiveness of internet advertising campaigns (gemiusEffect). Gemius also conducts research related to subjects submitted by customers (gemiusAdHoc). Apart from the above-mentioned research services, Gemius offers studies on the behaviour of users who view online multimedia content (gemiusStream) and a research tool for immediate measurement and presentation of all clicks made by internet users on a website (gemiusHeatMap).

NoNoobs.pl SA

was founded in 2011 by internet business veterans, and is event and publishing company which focuses on organizing fairs, conferences and publishing specialized digital works. Experience, skills and expertise of the persons engaged in creating NoNoobs.pl SA is the biggest asset of the company. We treat the internet as our ecosystem, the environment in which we live and develop. We wish that our projects would become platforms of ideas and experiences exchange, which attract attention with new, vibrant energy and concepts.

TARGET GROUP

The conference is addressed primarily to the management / marketing and sales directors from companies operating in CEE countries or planning expansion on the region's markets. Participants also include internet publishers and representatives of agencies and media houses serving clients from the CEE region.

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The promotional and informative campaign involving advertising and PR activities will be conducted via:

media patrons in the CEE region: Bulgaria, Czech Republic, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia, Turkey, Ukraine

specialist media and portals in the CEE region, internet industry organisations of the CEE region.

This 4th edition of the Internet CEE conference, convened under the banner ‘Data connected’, takes a closer look at the phenomenon called ‘Data Economy’- its benefits for both consumers and industry organizations. It is intended to answer the issues of maximizing the positive impact of information and internet as well as mobile technology in running a business and effective communication. It also wants to focus on the Consumers = internet users that stay connected with the brands and each other 24/7 what changes the way of communication with them.

The conference programme is going to be divided into 4 blocks:

1. Publishers and social media - new face of online media business: ‘right here, right now’ in the world of recommendations and ‘likes’

2. E-commerce and data management - the future of e-commerce: personalized experience, best deals and group shopping

3. Digital marketing - delivering the brand experience and multi-platform story-telling in online marketing

4. Hot or not? Other internet CEE trends – start-ups in the CEE region, mobile marketing, online advertising, gamification or other hot trends

The programme of the conference will also be enriched with discussion panels to accompany each of the thematic blocks. The Programme Board is open for any topics suggestions, which according to the invited Partners, could bring a significant input to the agenda.

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Three earlier conferences (in 2007, 2008 and 2010) were highly appreciated both in Europe and globally, and revealed the need for this kind of a regional event. In fact, Internet CEE, gathering renowned experts on the internet market, serves as a platform for sharing ideas and know-how of the key players from and beyond the Central and Eastern Europe region. The 2010 conference featured internationally recognized experts of the online industry:

Tristan Nitot, President at Mozilla Europe, Sam Kumar, Digital Advertising Manager, The Economist Online, Mike Hess, former Director of Global Research & Communications Insights at OMD, Fedor Virin, former Research Director at Mail.ru , Artur Waliszewski, Director at Google Poland, Andrey Sebrant, Product Marketing Director at Yandex, Marvin Liao, Commercial Director, EMEA Expansion Markets at Yahoo!, Tomas Lauko, CEE Digital Development Manager at ZenithOptimedia , Simon Thomas, Strategic Analytics & Insight Systems Director, GroupM EMEA, Jana Vyhidalova, Director of Information and Advertising Services, Telefonica 02 Bruce Hoang, Head of Global Media Research, Orange Attila Weisz, Digital Marketing Manager, Coca- Cola And many, many more!

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We would like to invite all interested parties to partake in the event by becoming a Media Partner of the Internet CEE 2013 conference.

The package ‘Media Partner’ at the conference means:

the possibility to interview the conference speakers and use the reports shown at the conference as resources for articles

accreditation for one journalist, with a possibility to participate in the conference and the after-conference event

placing the Partner's logo on the conference website

placing the Partner's logo in the informative and promotional materials of the conference

placing the Partner's logo in the mailing sent out to the participants of the conference

placing the Partner's advertising rollups at the venue of the conference

placing the partnership information in informative materials sent out to internet industry organisations from CEE

placing the partnership information in press materials sent out to specialist media from CEE

All materials should be provided by the Partner at least 25 working days before the Internet CEE conference.

A Media Partner is expected to:

display conference advertisement banners on the Partner’s website during the months preceding the conference

place conference ads and information about the conference in a newsletter distributed by the Partner

publish the Internet CEE press information on the Partner’s website

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If you would like to become a Media Partner of the Internet CEE 2013 conference, contact us:

media@internetcee.com +48 22 378 30 61

We welcome you to follow the latest information on the Internet CEE webpage and on the social media:

www.internetcee.com facebook.com/InternetCEE twitter.com/internetcee

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Katarzyna Winczewska PR Specialist Gemius SA