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#imworldEvent is the largest B2B expo-conference on digital, mobile and software solutions. Word of the first day? Innovation.
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#IMWorldEvent
Word of the DAY?
First day
INNOVATION
The future of SEOThe future of SEO
is about INNOVATION
The SEO process
SEO
OffPage SEO
OnPage SEOKeywords research
Competitive Analysis
The future of RETAIL
is about INNOVATION
…and SMARTNESS
Future Retail is DIGITAL
and full of SOCIAL MEDIA
How BRANDS should catch and keep
DIGITAL SHOPPER?
by offering a DIFFERENT and ENGAGING
shopping experience.
…but…HOW?
give clients an ONLINE PERSPECTIVE
on what is in store.
QR Codes
as a CODE
ON PRODUCTS
as a DISCOUNT
as an COMPETITIVE ADVANTAGE
•online information about products•online reviews from other customers•play music online that is relevant for the product
The future of CONSUMER ENGAGEMENT
is about INNOVATION
on an EMOTIONAL LEVEL
Create HUMAN
VALUE ONLINE
to rise sales.
TAKE ACTION
Create stories
that drives people to
People don’t buy what
YOU DO, people buy what
YOU’RE SAYING
Warren Knight #IMWorldEvent
Being BETTER is nothing.
Being DIFFERENT is everything.
Why?
better is always good…
OR NOT?
Life is not perfect, so perhaps in a perfect world, better product would always win.
But in our world, being better it doesn’t mean anything.
Life is not perfect, so perhaps in a perfect world, better product would always win.
But in our world, being better it doesn’t mean anything.
Engage people on an
EMOTIONAL LEVEL
because…
this might be a great opportunity for your brand to become
A FIRST-MINDER.
Consumers think categories, but they usually express their category choice in terms of brands.
so…
Think different, without boudaries, and become the visible brand face of your category.
First brand that creates human value online and gets into
consumer’s mind is almost always THE WINNER.
Madalina Balaban
Social Media Executive for We>BuzzCorp
www.facebook.com/balan.madalina.16
www.twitter.com/guide2dream