- 1.1 Chetan Panara, Xcellon Institute,Ahmedabad 31-12-2011
2. Country: Norway Capital: Oslo History:9th to 11th century was
Viking kings periodFrom 1387 Norway was under of DenmarkBy 1586
Norway become part of Danish KingdomIn 1814 Norway become part of
Sweden1905 Sweden recognize Norwegian freedom Area: 323802 sq
kmNatural Resources: petroleum, natural gas, iron ore, copper,
lead, zinc, titanium, pyrites, nickel,fish, timber, hydropower
Environmental issue:water pollution; acid rain damaging forests and
adversely affecting lakes2 Chetan Panara, Xcellon
Institute,Ahmedabad 31-12-2011 3. Population:48,85,240 (2010)
Population growth:0.329% Major City: Oslo ( 8,75,000) Language:
Bokmal ,nynorsk and Sami Religion : church of Norway 85.7%,
Pentecostal 1%, Roman Catholic 1%, other Christian2.4%, Muslim
1.8%, other 8.1% (2004) Birth Rate:10.84/1000Death Rate:9.24/1000
(2011 ,July) Life expentency:80.2 Health Expenditure: 9% of GDP
Education Expenditure: 6% of GDP Literacy Rate : 100%3 Chetan
Panara, Xcellon Institute,Ahmedabad 31-12-2011 4. GDP:$414.5
billion (2010 est.) Growth rate:o.4%(2010) Budget
surplus:11.4%(2010) Unemployment rate:3.6% Inflation rate:2.5%
Export:petroleum and petroleum products, machinery and equipment,
metals,chemicals, ships, fish Import: machinery and equipment,
chemicals, Coffee, metals, foodstuffs Per capita income: 72300$
Main Industries :petroleum and gas, food processing, shipbuilding,
pulpand paper products, metals, chemicals, timber, mining,
textiles, fishing4 Chetan Panara, Xcellon Institute,Ahmedabad
31-12-2011 5. Government type:constitutional monarchy Legal
system:mixed legal system of civil, common, andcustomary law;
Supreme Court can advise on legislative acts Head of government:
Prime Minister Jens STOLTENBERG (since17 October 2005) Cabinet:
State Council appointed by the monarch with theapproval of
parliament Main political party:Christian Peoples Party, centre
party, Labourparty5 Chetan Panara, Xcellon
Institute,Ahmedabad31-12-2011 6. Company: Caf Coffee Day Product:
Coffee Caf Reason for selecting caf coffee shop: There are many
reason for selecting this product 1: There no big competitor in the
market 2: Norwegian coffee consumption is very high 3:Norway import
coffee from India 4:Ability to pay high price6 Chetan Panara,
Xcellon Institute,Ahmedabad 31-12-2011 7. Product Wide range of
products appealing to Indian coffee and snack lovers Indian taste
Eatables adapted to Indian taste buds like samosa, biryani, masala
sandwich,tikka sandwich etc. Indian taste along with classic coffee
Merchandising includes funky stuff like t-shirts, caps etc. People
People at C.C.D. believe that People are hired for what they know
but fired forhow they behave Motivation and personal skill are laid
emphasis upon. Process Order process - Based on services (Customer
read menu and order). Flexible delivery process (Customer can go
directly, take the order placed ororder delivered on his table).7
Chetan Panara, Xcellon Institute,Ahmedabad31-12-2011 8. Sales
Promotion Offer coupons, Gifts vouchers, Caf Citizen Cards Caf
Beat- an in-house magazine. Tie-up with World Space & Micro
sense to provide satellite connectivity Physical Evidence Logo,
Colours, Images RED signifies leadership, vitality and passion .
The GREEN signifies coffeegrowing heritage and the coffee
plantations that they own. WHITE SWIRLsignifies purity of purpose,
invigorating properties of growing coffee. Signifies that Caf
Coffee Day pioneered the caf concept in India way back
in1996.C.C.D. will like to own the word caf in the minds of its
customers. Dcor & Architecture Literature New Logo8 Dress
CodeChetan Panara, Xcellon Institute,Ahmedabad31-12-2011 9. USP of
brand is its considered a highly affordable brand. Excellent brand
name and brand visibility Huge young crowd as target group
Excellent ambience and service Over 1000 outlets and 300,000
visitors per day It produces/grows the coffee it serves hence
reducing the cost Products of extremely good quality and taste. Its
a youth oriented brand , hence huge potential since 40 % population
is below 20 Variety and wide choice good hospitality9 Chetan
Panara, Xcellon Institute,Ahmedabad 31-12-2011 10. Annually
consumption:40,000 tones Per capita consumption 10.7 kg per year in
2010 Key supplier of coffee:, Peru, Guatemala, Brazil and Papua,
New Guinea, India. East Timor, and Bolivia Key factor of coffee in
Norway Quality of cup Consistent and reliable supply Price relative
to conventional coffeeAwareness of consumers about these coffees10
Chetan Panara, Xcellon Institute,Ahmedabad31-12-2011 11. There are
three major player in Norwegian market 1:Friele 2:coop caf 3: Tim
Wendelboe These three major player have approximately 50 to
55%Market share in Norwegian coffee market Friele is Domestic
player and Coop and Tim Wendelboe are international player 45 to
50% market share is cover by small player in Norwegian market11
Chetan Panara, Xcellon Institute,Ahmedabad 31-12-2011 12. Friele:
Friele is the largest Coffee shop company in Norwegian market
Company was started in 1799 Friele coffee brands have a total
national market share of 35% Friele have main focus in two city:
Oslo and Bergen Friele import coffee from seven country Company
goal is to create the perfect "coffee moment" for as many as
possible12 Chetan Panara, Xcellon Institute,Ahmedabad31-12-2011 13.
Coop caf It was came Norwegian market in 1953 subsidiary of Coop
Industrier Coop caf establish his caf in only Oslo Coop caf import
coffee from Brazil Tim Wendelboe Started his business in 2007 from
Oslo The goal of Tim Wendelboe is to be among the best
coffeeroasteries and espresso bars in the world.13 Chetan Panara,
Xcellon Institute,Ahmedabad 31-12-2011 14. Target Market Generation
x, y and Young boomers Means Age from 14 to 34. Segmentation:
Student who go to collage every day Teenagers Young couple
Positioning: Main three city of Norway14 Chetan Panara, Xcellon
Institute,Ahmedabad31-12-2011 15. IMC plan Focus on primary target
Word-of-mouth advertising offering a loyalty card targeted at the
primary target with the intent to increase sales. Increase top of
mind recognition by 0% of 20% Sponsorship of local philanthropic
events To increase Top of Mind in the minds of both the primary and
secondary targets. Ads in newspaper and Magazine15 Chetan Panara,
Xcellon Institute,Ahmedabad31-12-2011 16. Population Demography and
geography Political and legal environment Investment opportunities
Competitor analysis Company analysis Marketing mix of caf coffee
day Coffee caf in Norway16 Chetan Panara, Xcellon
Institute,Ahmedabad 31-12-2011 17. Entry Strategy: Launch CCDs own
coffee shop in Norwegian market Raw material will export from India
Land will take on lease 4ps: Product: Mixed taste Indian and
Norwegian ccds existing product which is suitable in Norwegian
market Norwegian product which is used by Friele ,coop caf and
other major player menu contains brewed coffee, espresso traditions
and favourites, cold-hot beverages, coffee alternatives,
frappuccinos, and the sale of whole beans17 Chetan Panara, Xcellon
Institute,Ahmedabad31-12-2011 18. Place : Main focus in three city
: Oslo ,Bergen and Stavanger 5 caf in each city a place where
people can come together Store will placed near crowed area
Promotion : Advertising in Newspaper and Magazine The company
spends very little on advertising word-of-mouth promotion
Sponsorship in local events18 Chetan Panara, Xcellon
Institute,Ahmedabad31-12-2011 19. 2012 20132014
Sales$584,000$642,400$706,640 Operating
expenses$243,730$273,194$290,782 Net Profit$99,308$106,530$124,491
Total liability and capital$270,303$369,921$490,040 Net profit
Margin % 17.00% 16.58% 17.62%19Chetan Panara, Xcellon
Institute,Ahmedabad31-12-2011 20. 20 Chetan Panara, Xcellon
Institute,Ahmedabad 31-12-2011 21. THANK YOU! Happy new year21
Chetan Panara, Xcellon Institute,Ahmedabad 31-12-2011
