International Marketing Group Presentation

Office 602, 69B Frunze St., Kiev, UkrainePhone +38-044-331-1414, +38-044-492-3828 E-mail: [email protected]

INTERNATIONALMARKETING GROUP IMG

p.3 – ABOUT GROUP

p.4 – OUR VALUES

p.5 – IMG HISTORY

p.6 – PROFESSIONAL RECOGNITION

p.7 – IMG ACCREDITATION IN EBRD BUSINESS CONSULTATIONS PROGRAMME

p.8 – OUR CLIENTS AMONG FORTUNE 500 GLOBAL MARKET LEADERS

p.9 – OTHER CLIENTS

p.10 – AWARDS AND ACKNOWLEDGEMENTS

p.11-14 – OUR PEOPLE

p.15 – OUR SERVICES IN MARKET RESEARCH

p.16-17 – OUR CAPACITY

p.18-19 – IMG IN B2B RESEARCH

p.20 – WHY IMG?

p.21-24 - REFERENCES

p.25-26 – OUR RESEARCH EXPERIE4NCE

p.27 – CASE STUDIES AND SOLUTIONS

p.28 – IMG EXPERIENCE IN B2B RESEARCH

p.29 – OUR SERVICES IN MARKETING CONSULTANCY

p.30 – EXPERIENCE IN MARKETING STRATEGY DEVELOPMENT

p.31 – EXPERIENCE IN BRANDBOOK DEVELOPMENT

p.32 – OUR REPRESENTATIVES

p.33 – IMG ONLINE

p.34 – OUR CONTACTS

CONTENTS

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ABOUT GROUP

www.marketing-ua.com Email: [email protected] Phone +38-044-331-1414, +38-044-492-3828

• Market research;• Marketing and strategic consultancy;• Seminars, trainings, education;

Our mission is to provide international and Ukrainian companies with information, required for successful work on global and local markets.

ACTIVITIES

COMPANY MISSIO0N

Upon the results of 2012 International Marketing Group Ukraine is in the TOP 5 national research companies by turnover.

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OUR VALUES

YOUR RESULT-ORIENTED ACTIVITY

The main value of our work is in the maximum benefit for the Client from the efforts and funds.

LOYALTY

Long-term and trustworthy relations serve the basis for business. Loyalty is the first condition for creating these relations.

CONTINUOUS IMPROVEMENT

This value allows us to improve the performance every day: in any issue regardless of its scale.

RESPONSIVENESS

We are open to communication: tell us about your problems and we will help you solve them!

SPEED

Time is precious: we operatively respond to requests, make suggestions to improve your business and implement them.

4www.marketing-ua.com Email: [email protected] Phone +38-044-331-1414, +38-044-492-3828

IMG HISTORY

2000-2003 – continuous demand is formed on the markets of Ukraine and Russia for solving problems related to market research at reasonable price.2004 – International Marketing Group IMG is established in Ukraine (Kiev, Lvov, Donetsk) and Russia (Moscow), to assist marketing specialist in settling their problems with the information about market, consumers and competitors.

2006 – IMG becomes an associated member of the Ukrainian Marketing Association.

2007 - the company is in the TOP 10 national research companies by turnover.

2008 – opening of a representative office in Kazakhstan.

2009 - opening of a representative office in Romania/Moldova.

2010 – IMG is the first in Ukraine to be accredited by BAS Programme of the European Bank for Reconstruction and Development as a professional advisor in marketing and research.

2011 – the company is in the TOP 5 national research companies by turnover, Dmitry Rodenko becomes a member of ESOMAR.

2012 – the company starts marketing consultancy.

2013 – IMG opens a training centre for marketing specialists (analysts, marketing specialist, managers of marketing communications).

5www.marketing-ua.com Email: [email protected] phone +38-044-331-1414, +38-044-492-3828

PROFESSIONAL RECOGNITION

International Marketing Group UKRAINE IS A PARTNER OF THE FOLLOWING PROFESSIONAL ASSOCIATIONS:

Ukrainian Marketing Association (UMA)

Marketing club “Marketing Jazzz”

International Association of Marketing Initiatives

(IAMI)


IMG ACCREDIATION IN EBRD BUSINESS CONSULTATIONS PROGRAMME

IMG is accredited in the programme of business consultations of the European Bank for Reconstruction and Development, as an advisor in marketing and marketing research.

The business consultations programme is designed to assist in developing small and medium sized private companies, partially covering their consultancy costs.

While executing the contract with the International Marketing Group a half of the research price is covered by the EBRD.

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OUR CLIENTS AMONG FORTUNE 500 GLOBAL MARKET LEADERS

SHELL (position 2)

ВР (position 4)

TOTAL (position 11)

PHILLIPS (position 12)

BNP PARIBAS (position 26)

NESTLE (position 42)

SIEMENS (position 47)

LUKOIL (position 69)

BASF (position 71)

SANOFI-AVENTIS (position 187)

ITOCHU (position 201)

SBERBANK (position 298)


OTHER OUR CLIENTS


AWARDS AND ACKNOWLEDGEMENTS


OUR PEOPLE DMITRY RODENKO

International Marketing Group DIRECTOR AND FOUNDER

Work experience in marketing in the leading Ukrainian and international companies over 13 years.

Having started his own business, he established a company with the turnover of several million hryvnias. The company is in TOP 10 national research companies of the country.

International Marketing Group has successfully accomplished over 400 research and consultancy projects over the past 8 years.

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OUR PEOPLE

LIDIA ZVARICH

HEAD OF FIELD DEPARTMENTInternational Marketing Group

Graduated from I. Franko Lvov National University.10-year experience in market research, organization of large-scale field projects.

YULIA TOMCHENKO

HEAD OF CALL-CENTREInternational Marketing Group

Graduated from the Dragomanov National Pedagogical University- Institute of Sociological Activities and Management, majored in «Social Pedagogics».

Experience of managing over 200 field projects using CATI.

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OUR PEOPLE

GENNADY KOROGODSKY

SENIOR ANALYSTInternational Marketing Group

Graduated from the State Communications Academy and Kiev University of Market Relations.Over 20 years of experience in telecommunications, banking, market research.Major job functions in the company: forecasting market development, detection of market niches.

IRINA GREBEN

MARKETING AND SALES CONSULTANTInternational Marketing Group

Graduated from the economic faculty of T. Shevchenko Kiev National University, majoring in «Corporate Management» and marketing.Experience of working in market research.Over the period of working in the company she examined the marketing and sales system, prepared suggestions as to the sales increase for over 100 Ukrainian companies of B2B and B2C markets.

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OUR PEOPLE

OLGA SKRIPCHENKO

ACCOUNT MANAGERInternational Marketing Group

Graduated from Kiev National Economic University majoring in «Marketing».Experience in negotiating and communicating with clients, support and consulting Clients on all the stages of the project.

ELEONORA DARIY

HEAD OF TRAINING CENTREInternational Marketing Group

Experience in drafting curricula, guidelines, a package of documents ad forms required to start a project.

Building a training system, planning and supervising staff activities, preparing the staff development project.

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OUR SERVICES IN MARKET RESEARCH

Carrying out market research to expand the market

Market analysis

Analysis of foreign markets and studying new promising kinds of products

Research into consumer satisfaction

Polls

Drafting business plans and investment projects to establish and reorganize

enterprises

Provision of marketing information, unavailable in open sources

Geomarketing research

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OUR CAPACITY

DESK RESEARCHES:

Availability of unique statistical information

Team of experiencedMarketing analysts

9 – year experience in analytical reporting


OUR CAPACITY

FIELD RESEARCHES:

Dedicated call centre (possibility of

carrying out polls on the national and European level)

Network of interviewers

throughout Ukraine (interviewing

face2face, depth interviews)

Experienced moderators for focus

grouping of any complexity

Online questionnaires

Opportunity to carry out Mystery

shopping with audio and videorecording


IMG IN B2B RESEARCH

Research into corporate segment is more sophisticated than surveying individuals.

We are specialized in polling legal entities for over 9 years and provide the best results for our clients.

WHY IS IMG ENTRUSTED WITH B2B RESEARCH :

We know how to develop the tools

efficiently

We have right contacts, «evading»

secretaries

Recruiting interviewers,

qualified in the relevant field

We have long experience of

interviewing business representatives

We reliably supervise quality (visual, phone control, audio records of voice interviews)


IMG IN B2B RESEARCH

LARGEST В2В RESEARCH PROJECTS :

CUSTOMER PROJECT

OJSC «KAMAZ» Personal polling of people making decisions on purchasing equipment in 400 companies around Ukraine, November 2012.

«UkrAvto» Survey of heads of corporate fleets regarding bus purchasing, 2010.

Saint-Gobain LLC Survey of company distributors in terms of their satisfaction, and evaluation of service quality. depth interviews throughout Ukraine, February 2013.

CAPAROL Survey of construction and painting company representatives to identify the needs and preferences in paints and varnishes, March 2013.

SHELL OIL PRODUCTS UKRAINE Survey of motor oil distributors regarding preferences, September 2012.

PJSC «Platinum Bank» Survey of the bank corporate clients.


WHY MMG?

We turn complex marketing objectives into efficient solutions due to the optimal combination of knowledge, experience and resources.

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Use individual approach

Carry out research of any complexity

Classify and structure large data volumes

Come up with the final version in the easy-to-use and clear form


Trade Point

SHELL OIL PRODUCTS UKRAINEELENA ZHEMBROVSKAYA

[email protected] 044 459 03 77

REFERENCES

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LEMKEN-UKRAINE LLCVYACHESLAV SEMENYAK

[email protected] 593 27 72

REFERENCES

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CONSULTANCY UNION «NAVIGATOR» LLCANDREY GINKUL

[email protected] 279 59 23

REFERENCES

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UN REPRESENTATIVE IN UKRAINE

www.un.org.ua044 253 67 05

REFERENCES

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OUR RESEARCH EXPERIENCE

CUSTOMER PROJECT

CANON Carrying out quality research with individual and corporate participants under the global consumer research of digital appliances in 2008.

SHELL OIL PRODUCTS UKRAINE LLCRegular market research on the lubricants market.

UNO, BANK FOR RECONSTRUCTION AND DEVELOPMENT

Cooperation with social organizations – UN representative in Ukraine, World Bank for Reconstruction and Development.

PJSC «Platinum Bank», Bank «CREDIT-DNEPR»

Market research for Ukrainian Banks: research into brand recognizability, quarterly Customer satisfaction surveys among bank corporate customers.


OUR RESEARCH EXPERIENCE

CUSTOMER PROJECT

CHEESE CLUB LLCConsumer preference survey. Surveying consumers’ recognizability and the trademark, preference research.

OJSC KAMAZPersonal survey of persons making decision on purchasing equipment in 400 companies around Ukraine.

RENAULT UKRAINE Large-scale geomarketing research into sales network development.

PrJSC МТС 3000 depth interviews with people, making decisions on using corporate mobile communications.


CASE STUDIES AND SOLUTIONS

PROJECT: MARKET RESEARCH OF RETAIL EQUIPMENT IN UKRAINE, RUSSIA AND KAZAKHSTAN

CUSTOMER: «TORPAL»

PROJECT AIMS: to receive actual data on the market of retail equipment and find prospects of its development in Ukraine, Russia and Kazakhstan; Load the company production facilities; Optimize customer base structure; Increase export to Russia and Kazakhstan;

METHODOLOGY: Desk research – statistics analysis, expert interviews, interviews with competitors and consumers.

RESULT: The company increased its market share, loaded its facilities, expanded its customer base. The company is still a leader on the retail equipment market.


REPORT ON RESEARCH INTO COMPANIES TRUCK NEEDS

CUSTOMER: OJSC KAMAZ

PROJECT AIM: to identify the volume of the market of trucks, trailers and spare parts, thus allowing OJSC KAMAZ to increase its sales in Ukraine in 2012-2013.

METHODOLOGY: personal interviews with procurement decision makers.

RESULTS: During the survey 800 corporate representatives were interviewed, the corporate potentials base was formed.Development of suggestions for increasing the OJSC KAMAZ sales in Ukraine in 2012-2013.

CASE STUDIES AND SOLUTIONS


OUR SERVICES IN MARKETING CONSULTANCY

AFTER SURVEYING THERE IS AN ISSUE OF PRACTICAL IMPLEMENTATION OF OPPORTUINITIES. WE ASSIST OUR CLIENTS IN ACHIVING RESULTS AND OFFER THE FOLLOWING SERVICES :

Examination of sales and management system;

Consultancy in sales and marketing;

Marketing department outsourcing;

Marketing analyst outsourcing;

Holding a strategic meeting;

Development of a marketing plan;

Development of the promotion plan for a company – product on the market etc.

For marketing consultancy contact Irina Greben [email protected] , +38044-331-1414


OUR SERVICES IN MARKETING CONSULTANCY

CUSTOMER PROJECT

CJSC LSR GROUP (RUSSIA)

Development of the company development strategy (foam concrete plant (USD, 80 million). It is an ongoing project.

CONSULTANCY UNION «NAVIGATOR»

Preparation of the marketing strategy of the business plan to create a cooling warehouse, class «А» in Odessa (USD, 20 million).

FERIDE GROUP Development of the business development strategy within the business plan of the office centre reconstruction (USD, 10 million).

ТМ «AleXX»Adjustment of marketing strategy considering the evaluation of advertising and marketing investments to promote the trademark of the elite cognac in Ukraine (USD, 5 million).

OJSC «VATUTINSKY MEAT PROCESSING PLANT»

Company development strategy for 3 years for OJSC «Vatutinsky Meat Processing Plant» to reorganize the production process and build a sales network.


EXPERIENCE IN BRANDBOOK DEVELOPMENT

CUSTOMER PROJECT IMG DEVELOPED:

BAKHUS GROUPCreation of an appealing wine supermarket image for the target audience.

• History of wine supermarket (branch history);• Logotype;• Brand book;• Testing consumers’ brandbook perception and

selection of the most effective brandbook concept.

CUSTOMER PROJECT IMG DEVELOPED:

EASYPAY Development of the payment system brandbook.

• Company logotype;• Testing potential consumers in terms of their

perception of the company logo (online survey). • selection of the most effective logo concept;• Company brandbook;• Project result – EasyPay payment system entrance

onto the market.


OUR REPRESENTATIVES

UKRAINE RUSSIA

ROMANIA/MOLDOVA KAZAKHSTAN


IMG ONLINE

IMG OFFICIAL WEBSITE

www.marketing-ua.com

IMG ON FACEBOOK

https://www.facebook.com/IMGResearch

IMG ON LINKEDIN

http://www.linkedin.com/company/international-marketing-

group-ukraine


OUR CONTACTS

International Marketing Group Ukraineoffices 602-603 69B, Frunze St.,

04080 Kiev, Ukraine (044) 331 14 14

DMITRY [email protected]

COMPANY DIRECTOR

OLGA [email protected]

MARKETING RESEARCH

IRINA [email protected]

MARKETING CONSULTANCY

ELEONORA [email protected]

TRAINING IN MARKETING


Business

International Marketing Group Presentation