International LCNY Launch

Spring 2009

Training

• Training Packages to accounts

– Brand Overview book for Sales Associates

• English• Spanish

– Brand & Marketing Overview book for Management

– February 2009 Training Video• English• Spanish

– Spring 2009 The Standard– Isaac Showroom CD– Isaac “Unzipped” DVD– Isaac “How To Have Style” Book– Training Gift

Public Relations

• Press package to media– Legacy Book

• English

• Spanish

– Isaac’s “How To Have Style” Book– Isaac Showroom CD– Isaac “Unzipped” DVD– Spring 2009 Lookbook

• Printed without prices for International use

– Press Gift

Public Relations• Press kit to media

– Spring 2009 Press Release– Isaac’s Biography– Brand Profile– Isaac sketches– Spring 2009 Lookbook Images– Product Description – Editorials

• Vogue• WWD

Note: Press Kit also available

in Spanish

Public Relations

• International Press Junket

February 9th & 10th – New York Tour Bus

– International Press Conference with Dave McTague

– Fall 2009 Presentation with Isaac Mizrahi

– Spring 2009 Marketing Presentation with Margaux Caniato

– Bryant Park Grill Lunch

– Tour of Isaac’s studio

– Rockefeller Center Top of the Rock

Public Relations• Press Events Around the World

– Spain• February 24, 2009

– Mexico• February 26, 2009

– Other Countries• March - April

Press

• Canada– The Toronto Star– Fashion Television

• Europe– El Mundo

• Asia– Senken Shimbun

• Mexico– In Fashion Magazine* – Various Fashion

Magazines*

*Awaiting Article

More to come…

Advertising

Layouts

• Single Page• Spread• Kiosk• Banners• Billboards

Direct Mail

• Launch Brochure– English– Spanish

Direct Mail

• Liverpool Fashion Fest Catalog

Direct Mail

• Saudi Arabia Launch Brochure

Email Blast & Text Message

FOLLOWING IS SPECIFIED COPY TO BE USED IN ANY CONSUMER TEXT MESSAGE DEPLOYMENTS

INTRODUCING LIZ CLAIBORNE NEW YORK LIKE YOU'VE NEVER SEEN IT BEFORE! SHOP THE LATEST SPRING ARRIVALS, NOW AVAILABLE!

Email Blasts

Note: Email Blasts and Text Message also available in Spanish

Text Message

In-Store

• Graphics

• Graphics

In-Store• Floor Decals

In-Store• Videos

• In-Store Consumer Video

• Arthur Elgort Behind The Scenes Ad Campaign Video for PR and Online

Marketing Website

• www.lcnymarketing.com

• Provides 24/7 access for accounts to retrieve marketing information and materials

Short Quiz

QUE?