Authors: Carla Carluccio Rosalba Felice Michele Soldano Simone Tremonte

Our story

1850

Marina Rinaldi, grandmother of

the founder, Achille Maramotti,

managed an important atelier in

the center of Reggio Emilia

Everything was done by hand with great

attention to detail and the finishing

touches

1925

Giulia Fontanesi Maramotti, Marina Rinaldi’s grandoughter

started teaching modelling and

publishing a series of books

dedicated to the "theory of cutting“

created the "Maramotti Cutting and

Dressmaking School" to train

artisans and technicians capable of

producing models or garments from

a sketch or fashion plate

1951

Achille Maramotti

fascinated by books, captivated by the hours and nights spent to make a dress

began designing couture clothing in 1947

changed the name “Confezioni Maramotti” into

officially establishing the House of Max Mara in 1951

Over the years MaxMara has grown from

being a small business to an important

international Group with showrooms and flagship

stores Worldwide

Mission & Vision

“With the drawing of this Love and the voice of this Calling

we shall not cease from exploration and the end of all our exploring

will be to arrive where we started and know the place for the first time”

Thomas S. Eliot

MAIN VALUES:

Committment and tradition

Sense of belonging

Entrepreneurship

Managerial skills

Attention to detail

Passion

All this has allowed passion, innovation and creativity in the women's fashion sector to express itself and continuously develop within

precise style identities

MAX MARA IS WORKING FOR YOUNG PEOPLE

Supporting development and growth Max Mara has chosen to invest in young people

ON THE FIELD

Max Mara Group takes part into important partnerships with schools and universities

related with fashion sector

THE IDEA

Transferring the enthusiasm and passion of the Company to youngers providing the opportunity

to be part of Max Mara world through job placement, and project work

Brands

1951

For glamour chic women

who enjoy rediscovering a

refined yet dynamic and

practical look in everyday

life. Sartorial tradition,

luxury materials,

experience, international

feeling, modernity and

status: these are the

distinctive features of

MaxMara

1969

Sportmax collection was conceived by Max Mara's creative team as a more practical and eclectic proposal compared to the company's stylistic tradition

characterized by an international feel for women who passionately follow the evolution of style

appreciate the research for new materials and shapes

today it maintains unchanged the dynamic uniqueness feature which marked its debut

1986

a project dedicated to young

women searching for a personal

style made of dresses,

accessories and ideas to be freely

mixed creating new and

transversal languages and codes.

A dynamic, curious, eclectic,

playful and conscious way of

being, where sartorial tradition is

combined with creative and

technological experimentation of

shapes, materials and colors

1987

iBlues is a brand which

proposes a sensual and

feminine look with winning

shapes and colours.

The refined style, attention to

detail and top quality

materials are the ingredients

that make the iBlues brand a

must for women looking for

fun and glamour

1988

Coats, jackets and suits

are a must, to be combined

with easy chic separates:

attractive and easy to wear

proposals for refined,

dynamic and positive

women who wants to like

themselves and be liked

Black Label: elegant and sophisticated

Grey Label: free and casual

Pink Label: ironic and romantic

Three labels that enrich the brand for the woman in every moment of the day

1980

Marina Rinaldi represented a

milestone in costume history

being the first in the world

to propose a collection

of clothes and accessories for curvy

women

Persona targets all young

women with an innovative

and transversal concept.

Competitive prices,

fashionable, refined fabrics

and innovative silhouettes

for a fashion where what

counts is the persona not

the size

MaxMara Fashion Group operates in 105 countries worldwide

Distribution

Stores in 71 countries

(franchisee and owned stores)

Distribution agreements

(Kimaya India since september 2007)

more than 10.000 multibrand stores all over the world

2.258 monobrand stores in the world

Stores Worldwide

Stores in UK

Owned stores in majour UK cities:

Belfast

Bristol

DartFord

Edinburgh

Glasgow

Manchester

Newcastle

4 stores in London and other 6 around London area

“Max Mara's experimentation reaches into the experience within the selling space, conceived as a functional core, representing the products and collections through innovative and technological display concepts, which involve the public through new consumption experiences and knowledge of the product.”

Store concept

Max Mara boutique in Milan, by Architect Duccio Grassi

Interaction

Innovation

Sensorial experience

Group overview

Head Office in Reggio Emilia

Number of companies: 41

Number of employees:

from 4.899 in 2008 to 4.973 in 2009

In spite of the crisis, Max Mara preserved a high level of investment in order to maintain a good brand image

Max Mara got more than 50% of its revenues from abroad

The most profitable countries, besides Italy, are France, Russia and Japan

Financial data

2008 2009 DECREASE

CONSOLIDATED

NET INCOME EUR 83.2 million EUR 55.1 million 33%

GROUP

REVENUES EUR 1.25 billion EUR 1.16 billion 7%

Net income (€ million) in 2008-2009

Revenues (€ billion) in 2008-2009

Main values to be perceived:

Elegance

Class

Timeless quality pieces

Dynamic lifestyle

Fun

MAXMARA in United Kingdom

First time: 10 years ago

Dealing with fashion contests

Italy + Good Taste

- Slow change

UK + Freedom

- Aggressive approach

General perception of MaxMara in UK

GREAT BRAND WELL-KNOWN FOR HISTORY

AND STYLE

RESPECTED

General perception of italian fashion in UK Matchless drive to success Fabulous Fashion Houses

The main shop in Old Bond St. - London

Other department stores:

Harrods Harvey and Nichols Selfridges Fenwick Bond Street House of Fraiser

Main location of MaxMara in

UK

Thanks for your attention