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Great tips, resources, best practices and how-to's on Internet Marketing esp. to plan launch and grow a wildly successful business.
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The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
Class Exercise:Class Exercise:
OK, So What’s OK, So What’s Internet MarketingInternet Marketing??
“Internet marketing is the process of building and maintaining customer
relationships through online activities to facilitate the
change of ideas, products, and services that satisfy the goals
of both parties.”
A Definition
Why ISN’TWhy ISN’T
Internet MarketingInternet Marketing
SOCIAL MEDIASOCIAL MEDIA??
SOCIAL MEDIA SOCIAL MEDIA isis social experiencessocial experiences
ONLINE!ONLINE!
What’s Social MediaSocial Media?The Chazin Group The Chazin Group
The act of leveraging social media platforms
(places where people places where people connect and communicateconnect and communicate) to promote a product or service.
The Chazin Group The Chazin Group
Leverage SocialMedia to its
FULL Advantage
The Chazin Group The Chazin Group Establish a Brand Online
Online & Offline:2 Worlds Collide
The Chazin Group The Chazin Group
Let’s start by talking about social media as a vehicle to promote
the BRAND called “YOU.”
The Chazin Group The Chazin Group
• Become a Subject Matter Expert• Get Published• Identify Your USPUSP• Your Product Features & Benefits• Build a Rolodex of References/Testimonials:
– Professors, Advisors, Bosses, Peers
• Define 4-5 Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks
The Chazin Group The Chazin GroupSelf Promotion = = BRANDINGBRANDING
The Chazin Group The Chazin GroupSocial Media Websites
The Chazin Group The Chazin GroupBuild a Solid Foundation
The Chazin Group The Chazin Group Start with LinkedIn
The Chazin Group The Chazin GroupStart With LinkedIn
The Chazin Group The Chazin GroupYour Summary Matters ALOT
Your “BRAND” U.S.P
The Chazin Group The Chazin GroupLinkedIn
The Chazin Group The Chazin GroupLinkedIn
The Chazin Group The Chazin GroupYour Linked in Group Activity
The Chazin Group The Chazin GroupRecommendations MATTER!!!
Next Up…
The Chazin Group The Chazin Group Establish a Brand Online
The Chazin Group The Chazin GroupLeverage Your Twitter Account
The Chazin Group The Chazin GroupTweet Basics
Reference others
Shareinformation
140 Character Limit
The Chazin Group The Chazin Group### Hash Tags
BuildBuildYourYour
Brand!Brand!
The Chazin Group The Chazin GroupEducate & Inform
