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@IABEU_Interact @CristalFestival IABEurope.Interact cristal.festival #Interact #CristalFestival 11-12 MAY LISBON MYRIAD CENTER 10 TH EDITION MAY 11TH-12TH, 2016 / LISBON, PORTUGAL europe COLLABORATE TO ACCELERATE European ID Innovation Digital Congress

Interact 2016 - Programme

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Page 1: Interact 2016 - Programme

@IABEU_Interact @CristalFestivalIABEurope.Interact cristal.festival#Interact #CristalFestival

11-12 MAY LISBON MYRIAD

CENTER10TH EDITION

MAY 11TH-12TH, 2016 / LISBON, PORTUGAL euro

peCOLLABORATE TO ACCELERATE European ID Innovation Digital Congress

Page 2: Interact 2016 - Programme

KEY FIGURES • 500+ decision-makers including advertisers, publishers, media owners, marketing & digital agencies, media agencies, technology providers, supply- and demand-side platforms, research providers and start-ups attend each year;

• 27 national IABs gather to discuss trends across the continent, debate new practices and rethink strategy;

• 2 international competitions

• More than 50 speakers from the top European players in the development of the advertising industry to talk about emerging trends and disruptive technologies in video, mobile, programmatic, content creation, brand safety, media fragmentation, and much more...

IAB EUROPE is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Its mission is to promote the development of this young and innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national IABs in 27 countries – IAB Europe represents over 5,500 organisations.Corporate membership includes advertisers, major media groups, publishers and portals, agencies, research companies and technology and service providers.

IAB EUROPE & THE INTERACT CONCEPT Created in 2007, Interact, IAB Europe’s major annual congress, is the essential meeting place of the European digital advertising ecosystem - two days of insight, debate and inspiration.It offers a thought-provoking conference programme with leading industry figures, interactive workshops and plenty of networking opportunities!

Since 2014, IAB Europe has partnered with Cristal Events for the organisation and production of Interact. Previously held in Paris and Berlin, Interact’s 10th edition will take place in Lisbon on May 11th -12th 2016, at the Myriad Center in Lisbon.

http://www.interactcongress.eu/

Page 3: Interact 2016 - Programme

P R O G R A M M EM A Y 1 1 T H

8 AM .

WEDNESDAY, MAY 11TH

9.30 AM - 1 PM . KEYNOTES & PANELS - PLENARY ROOM

9 AM - 9.30 AM . REGISTRATION

8.30 AM - 9.30 AM . IAB EUROPE GENERAL ASSEMBLY (MEMBERS ONLY)

DIGITAL DETOX SESSION TO START YOUR DAY

IN A HEALTHY STRESS-FREE WAY! (RUNNING, CYCLING, YOGA)

IAB EUROPE WELCOME & INTRODUCTION:

SPEECH: Leading figure of the Digital Advertising industry in Portugal

• Constantine Kamaras, Chairman of the Board of Directors - IAB Europe

KEYNOTE: Putting Users First: Lessons from the Front Lines of the Digital Ad Industry

• Randall Rothenberg, President & CEO - Interactive Advertising Bureau USA> He will share key trends and insights from the US digital advertising industry, addressing some of the biggest issues and discussing new opportunities.

• Daniel Knapp, Senior Director Advertising - Research bei IHS

KEYNOTE: Adex Benchmark: status quo & outlook on the digital advertising market in Europe

> This presentation launches the annual Adex Benchmark Study, providing a comprehensive understanding of digital advertising trends across 27 European markets.

• Francisco Pinto Balsemão, Chairman - Impresa Group

• MARTIN MEYER-GOSSNER, FOUNDER AND MANAGING DIRECTOR - THE STRATEGY WEB GMBH

EVENT MODERATOR

Online advertising spend in Europe is poised

to pull ahead of its historic competitor, televi-

sion. But this major milestone brings

with it challenges, including tighter regulatory

scrutiny and issues around transparency and

reliability of the delivery chain and user expe-

rience. With new frontiers opening in the crea-

tive use of data and the possibilities for adver-

tisers to connect with consumers in novel,

exciting and enduring ways, all players need to

work together to address the challenges and

leverage the opportunities. Interact's high-le-

vel, two-day State of the Industry conversation

will have something for everyone!

COLLABORATE TO ACCELERATE

Page 4: Interact 2016 - Programme

KEYNOTE: Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?

DRIVING QUALITY IN DIGITAL ADVERTISING

• Paul Barford, comScore Chief Scientist & Professor - University of Wisconsin.

> Based on extensive research, comScore will describe threats to successful ad placement and quantify the cost of unseen ads.

PANEL: IAB Europe's quality framework: Pan-European viewable impressions initiative

MODERATED BY • David Tiltman, Head of Content - WARC

• Jon Chase, Chairman - EACA

• Karim Attia, Chairman of the Brand Advertising Committee - IAB Europe

KEYNOTE: The Economic Argument for Quality in Advertising // Marketplace Quality

• Andrew Buckman, The Economic Argument for Quality in Advertising // Marketplace Quality

> Low quality ads and traffic inhibit the value of programmatic advertising. Quality on all fronts is essential to the growth of online advertising as programmatic becomes more integral to digi-tal strategies quality remains top of mind. Agencies and advertisers lose out on the full value of programmatic if their partners aren’t committed to ensuring the highest quality.

1 PM - 2.30 PM . OFFICIAL LUNCH

• Suzanne McElligott, Chief Executive Officer, Director IAB Europe, Director IIBN - IAB Ireland

PANEL: The vision of the future

• Matthias Wahl, President - BVDW

• Daniel Knapp, Senior Director Advertising - Research bei IHS

• Randall Rothenberg, President & CEO - Interactive Advertising Bureau USA

MODERATED BY • Constantine Kamaras, Chairman of the Board of Directors - IAB Europe

P R O G R A M M EM A Y 1 1 T H

2.30 PM - 6.30 PM . KEYNOTES & PANELS - PLENARY ROOM

PANEL: Women Digital Media players in a gender-neutral landscape

• Aude Demange Fouque, Acquisition Marketing Director Southern Hub - FR/NL/IT/ES/PT/BE - Meetic

• Carolina Afonso, Marketing Manager - ASUS

MODERATED BY • Rui Almeida, Data Insights Director - Havas Media Group

KEYNOTE: Media design is the new media planning

• Ana Andjelic, SVP, Global Strategy Director - Havas Lux Hub> Media design is the new media planning. To win in the new media landscape, we need a human-centric approach to media and planning. Rather than expecting consumers to act on communication in silo, brands have to understand what consumers need at any specific moment and help them navigate through their decision making process. Core in this process is the shift from reach-obsessed media planning to market-building media design.

MEDIA DESIGN

• Eleni Marouli, Senior Analyst, Advertising Research - IHS

• Anne Goodman, Marketing Strategy & Analysis - SapientNitro

Page 5: Interact 2016 - Programme

• Ed Corn, Associate Director - MTM London

KEYNOTE: The Swinging Pendulum: Buyers, Sellers, and an Ecosystem in the Balance

• Rags Gupta, General Manager, EMEA - Ooyala> We will be exploring some of the trends and motives behind how buyers and sellers are cur-rently transacting in the digital video space, what shifts are expected to impact that dynamic over the coming quarters, and where the natural balance of power will settle over time. The analyst firm MTM will also present results from a new pan-EU / US research project into what this shift in balance means for the future.

• Haymi Behar, Group Vice President - Digital Advertising & Sales - Dogan TV Holding

KEYNOTE: Video Monetization in the Platform Era

> How to monetize your video content on digital and social platforms based on user interactions.

• Becky Owen,Business Director - Maker Studios Inc

KEYNOTE: How to survive the post-advertising apocalypse

ONLINE VIDEO SESSION: INNOVATION & OPPORTUNITIES

PANEL: The State of Online Video: an ongoing discussion

• Cengiz Kurt, CEO & founder - Clipkit GmbH

• Rags Gupta, General Manager, EMEA - Ooyala

• Tom Hosking, Head of Partner Studio International - AOL

MODERATED BY • Stevan Randjelovic, European Affairs Manager - European Association of Communication Agencies

• Graeme Lynch, Director Business Development EMEA, TubeMogul

P R O G R A M M EM A Y 1 1 T H

<

SPONSORED BY

KEYNOTE: How can interactivity really help outperform in the video advertising landscape?

• Jacques Cazin, CEO - Adways> Interactivity, Engagement and Monetization : a keynote to learn how you can reconcile the consumer with video ads.

Page 6: Interact 2016 - Programme

• Caroline Hugonenc, Global Head of Research - Teads

KEYNOTE: Using mobile as a compass to reset the digital advertising experience.

> Both ad-blocking and consumer usage shifting to mobile are paving the way for native formats and for a renewed approach to video advertising. The mobile experience comes with some chal-lenges and great opportunities for brands to stand out and engage their audiences. Based on its database of mobile campaigns, Teads has identified 10 golden rules for brands to succeed in video advertising on mobile devices.

• Ariane Längsfeld, Client Manager, Media & Digital - Millward Brown

KEYNOTE: Video Creative in a Digital World

> AdReaction: Video Creative in a Digital World examines video use by multiscreen users in 42 countries and explores opportunities for marketers to optimize video creative in order to maximize its effectiveness across screens.

8.30 PM . OFFICIAL DINNER (PRIVATE NETWORKING WITH MEDIA AGENCIES & ADVERTISERS)

KEYNOTE: Viewability 2016-2020

• Philipp von Hilgers, Managing Director & co-founder - Meetrics

> Meetrics will be describing the Future of Viewability. What are the technical challenges today, what comes next in relation to video, mobile and programmatic?

P R O G R A M M EM A Y 1 1 T H

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PROGRAMMATIC ADVERTISING EVOLUTION: DATA AND CREATIVITY

• Nigel Gilbert, VP, Strategic Development, EMEA - AppNexus

KEYNOTE: Differentiate to win

> Technology has upended the advertising industry. Amidst a new competitive landscape, rapidly changing consumer behaviour, and a hard-hitting ad tech power game, companies globally and locally are in search of a new edge for their business. AppNexus VP Nigel Gilbert will discuss the importance of differentiation for our industry's largest players, and examples of how the most innovative companies are winning today.

PANEL: Is there a European approach on programmatic?

• Ben Hancock, Global Programmatic Trading, CNN International - Turner

• Anthony Rhind, Chief Strategy Officer - Adform

• Niko Waesche, Global Industry Head, Media and Entertainment - GfK

KEYNOTE: Understanding the Audience Ecosystem

• Jacob Lachmann, CEO - AudienceProject> Big data and data science are maxing out on the buzz level scale. However the truth is that actionable and free flowing data are far from the norm in the media industry. Get at broader pers-pective of the Audience Ecosystem and understand the barrieres and opportunities.

CROSS-MEDIA MEASUREMENT

KEYNOTE: Nielsen, Total audience/cross-device

• Barney Farmer, Commercial Director UK - Nielsen Media & Online> Nielsen’s solutions help their clients plan and measure Audiences across multi screens and this will explain some of the solutions.

• Sébastien Robin, Global Programmatic Director - Havas Media

9.30 AM - 1 PM . KEYNOTES & PANELS - PLENARY ROOM

THURSDAY, MAY 12TH

8 AM . DIGITAL DETOX SESSION

MODERATED BY • Alison Fennah, Executive Business Advisor, IAB Europe

P R O G R A M M EM A Y 1 2 T H

• Frédéric Bellier, Managing Director Southern Europe & MENA - RadiumOne Inc. (France)

KEYNOTE: Being consumer centric is the knot, being full-funnel is the sword.

> The majority of brands and retailers are managing marketing investments in silos but marke-ting of winning brands is based on frugal innovation. The consumer centric brand platform is a full-funnel methodology. What are the basics of this method ? What quantitative gains should we expect ?

Page 8: Interact 2016 - Programme

> Consumer behaviour presents a tremendous opportunity: it’s easier than ever to gather customer data, but it’s harder than ever to make sense of it all.

KEYNOTE: Adapting measurement strategies for modern marketing

KEYNOTE: Why Cross-Device Measurement is Today’s Holy Grail

> Discover five things every marketer needs to know to transform data insights into real business value in a cross-device world.

• Jennifer Kattula, Head of Marketing for Ad Tech - Facebook

• Adit Abhyankar, Head of Google Analytics 360 Sales

KEYNOTE: From Searches to Searchers: the rise of audience-based search marketing

> As search becomes more pervasive and exports itself outside of the traditional search box, advertisers need to evolve their approach to search marketing. Device-, demographic- or beha-vioural targeting allow brands to rethink a channel that too long was dominated by technicities, and can finally put the customers back at the centre of the strategy.

• Mascha Driessen, Senior Director Strategic Search Western Europe, Microsoft

FIRESIDE CHAT: State of the industry

HOSTED BY • Anne Goodman, Vice Chairman of IAB Europe SVP Sales Enablement & Operations, BBC Worldwide,

• Caspar Schlickum, CEO - Xaxis EMEA

P R O G R A M M EM A Y 1 2 T H

• Dave Hendricks, Managing Director, LiveIntent, Inc.

KEYNOTE: Is the Anonymous Internet Doomed?

> Is the current ad supported publishing model doomed to fail? How can publishers and brands meet in the middle and succeed together?

2 PM - 6 PM - KEYNOTES AND PANELS - PLENARY ROOM

1 PM - 2 PM - OFFICIAL LUNCH

KEYNOTE: Data science revolution. Today and tomorrow in Internet Audience Measurement.

• Vesna Gordon, International Sales & Marketing Director, Gemius

• Emil Pawłowski, Chief Science Officer, Gemius> How does the future look for online market players? The dynamically changing digital lands-cape requires new, innovative solutions. Discover how the vision of Gemius step-up to fulfill those needs.

THE MOBILE IMPERATIVE

INTERVIEW: Linking digital exposure to real world behaviour

• Alex Newman, Head of mobile EMEA - OMD EMEA

• Mohamed Eldjendoubi, Manager AMI Region - Renault Digital

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KEYNOTE: Mobile-First Design That Enables Business

• Marco Rigon, Global Head of Mobext - Havas> We all live and breathe mobile. We touch our smartphone on average 200 times a day; no other device in history has such an intimate role in our lives. User-centric, mobile-first design is thus essential to building successful mobile experiences that create positive engagement with brands. Mobext will explain how to make advertising content and experiences fluid and rich, inspi-red by true consumer usage insights.

P R O G R A M M EM A Y 1 2 T H

EUROPEAN START-UP CONTEST: 10 shortlisted start-ups pitching 5 minutes on stage followed by a Q&A

KEYNOTE: Empower Creativity Through Technology in Digital Advertising

• Salvatore Bruno, Chief Operating Officer - MassMotionMedia

• Chechu Lasheras, Director General Desarrollo Ingresos Digitales - PRISA

KEYNOTE: Adtech as a key driver for publishers’ revenues

> In the advertising industry, from the demand side, the entire ecosystem of marketing tech has enable a deeper knowledge and understanding of their consumers and clients. On the supply side, the publisher and media ecosystem need to make progress in defining and making strategic decisions to go for an advanced ad tech model that will allow to enhance their capabilities.

> The format is the message. The container is the content. Let’s see how to integrate technology from the very start of the creative process and predict today’s trends in DCO and connected APIs for impactful digital advertising.

• Marco Bertozzi, Global Chief Revenue Officer - Performics

SHOWCASE: The best innovative & Digital Media campaigns of the Gunn report for Media

• Isabelle Musnik, Publisher Gunn Report for Media

8 PM - GALA DINNER AND AWARDS CEREMONY

> The way the consumers discover and engage with brands is changing. Marco will outline an Owned-Earned Media-First Approach.

KEYNOTE:Owned/Earned-First Marketing Strategies in the Era of Ad Avoidance

KEYNOTE: The Attention Economy, the shift from clicks and impressions to transacting on attention

• Jonah Goodhart, CEO and Co-founder - Moat> Attention is the scarce resource we have, and it’s what every advertiser, publishers, and content creator is after. Viewability and humanity are the beginning of a larger discussion about how we pay attention and how that attention is changing. Learn more about attention analytics and the shift from clicks and impressions to transacting on attention.

Page 10: Interact 2016 - Programme

10.30 AM – 11 .30 AM - RODIN ROOM

MASTERCLASS: Programmatic Mobile Video: the marriage of creativity and programmatic - HELD BY TABMO

• Renaud Biet, Co-Founder - TabMo

• Christopher Childs, Managing Director UK - TabMo

• Jan Heumuller, Managing Director DACH - TabMo

• Alexandre Schont, Business Development Manager - TabMo

WEDNESDAY, MAY 11TH

According to Mary Meeker & e-marketers’ last study, more than 50% of online videos are now viewed on mobile screens. This brings new challenges in terms of creative standards, data segments, and mobile media buying. TabMo’s European team and founders will walk you through this new ecosystem.

M A S T E R C L A S S

Page 11: Interact 2016 - Programme

W O R K S H O P S

WORKSHOP: The General Data Protection Regulation and What is on the Horizon

> Data doesn’t stop at borders, and neither does EU privacy regulation. This session deals with the EU’s new data protection rules, which will change the way the entire world, not just Europe, will have to deal with data privacy. Join the IAB Europe team to learn about the impact of Europe’s new General Data Protection Regulation on businesses in Europe and beyond.

THURSDAY, MAY 12TH

10 AM - RODIN ROOM

LAB CORNER

• Glen Drury, Chief Commercial Officer EMEA - Blippar

Product is the new media, why marketers should care ?

> It's a competitive & expensive world for brands trying to engage their audiences and reach new ones. With the many digital marketing channels to choose from, traditional packaging is often overlooked as a viable platform for consumer engagement. While real estate on packa-ging is limited, a new technology has emerged that is changing the game for the biggest brands across all industries: augmented reality (AR).

• Simon Gosling, Creative Evangelist - Happy Finish > Everyone is talking about VR, but is it really here to stay or is it just a fad? TED Speaker, Simon Gosling - Creative Evangelist at Happy Finish shows how VR is changing the world and shares some immersive experiences his company has created for major brands including Sam-sung/ Rihanna, Honeywell, Subway, Walmart and AB INBev. He'll also look at the maturing of storytelling VR. It's not all rollercoaster rides anymore! VR places consumers at the heart of your campaign and can deliver great ROI.

Experiment Virtual Reality

WEDNESDAY, MAY 11TH

3 PM - 3.45 PM - RODIN ROOM

11 AM - RODIN ROOM

• Matthias Matthiesen, Public Policy Manager - IAB Europe

• Victoria Maciver, Sales Director - TubeMogul

WORKSHOP: Getting ahead with cross-screen programmatic video

> Consumers don't compartmentalise their screen usage, shouldn't our video advertising be the same? Here's how automation allows you to plan, buy and measure cross-screen.

4.30 PM - 5 PM - RODIN ROOM

Page 12: Interact 2016 - Programme

M I X X A W A R D S :

T H E E U R O P E A N E X C E L L E N C E !

The Marketing and Interactive Excellence Awards, or short MIXX Awards reward the best Digital & Mobile and Media campaigns in Europe.

All European cases that have won a gold Digital & Mobile or Media award in a local or international award show are allowed to participate. It's the ultimate chance to measure the best of the best in Europe. This year, entering a case at the Mixx Awards includes more benefits than ever! Submissions into the MIXX Awards are FREE!

The objective is to gather all of the best and most creative work in Europe.One seat (Gala Dinner) per winning agency is required.

+ Reg is te r your campaigns be fore Apr i l 20 th, 2016

N E W “ A D V E R T I S E R S G R A N D J U R Y ”

& “ E U R O P E A N L E A D E R S H I P

C O U N C I L ”

For the first time in Lisbon, the Advertisers Grand Jury will gather the best experts in innovative and creative advertising, representing 25 brands. The MIXX Awards Jury President will brief advertisers on media digital & mobile winning campaigns in order for them to select one – the “Advertisers Grand Prix”.

The European Leadership Council will gather top leaders of the most renowned international media agencies and head of official partners. From the rewarded campaigns, the Council will select one outstanding campaign at the forefront of creative inovation trends and strategies, the “Leadership Council Award”.

The European Leadership Council will deliberate alongside the Advertisers Grand Jury, implying great benchmarking and networking opportunities.

APRIL 20THDEADLINE

• PARTICIPATE TO THE EVENT & BENEFIT FROM OUR SPECIAL OFFER!For agencies wishing to participate to the event, special rates have been established:1 Seat Gala Dinner & Awards Ceremony: 335 €€€Pass Day 2: 680€€

• MIXX AWARDS PITCHING SESSION: GET MORE VISIBILITY ON SITE!Each agency/network entering the MIXX Awards competition has the opportunity to present one of their campaigns on stage, along with their client during the MIXX Awards speed pitching session scheduled on May 12th. The client will benefit from a free delegate pass !

Page 13: Interact 2016 - Programme

AWARDS

THE DIRECTORY BIG WON RANKINGS

NEW “ADVERTISERS GRAND JURY”& “EUROPEAN LEADERSHIP COUNCIL”For the first time in Lisbon, the Advertisers Grand Jury will gather the best experts in innovative and creative advertising, representing 25 brands. The MIXX Awards Jury President will brief advertisers on media digital & mobile winning campaigns in order for them to select one – the “Advertisers Grand Prix”.

The European Leadership Council will gather top leaders of the most renowned international media agencies and head of official partners. From the rewarded campaigns, the Council will select one outstanding campaign at the forefront of creative inovation trends and strategies, the “Leadership Council Award”.

The European Leadership Council will deliberate alongside the Advertisers Grand Jury, implying great benchmarking and networking opportunities.

For the first time and in collaboration with the Directory Big Won Rankings, an exclusive European Media & Digital Ranking will be disclosed during the Awards Ceremony!

Cristal Events have been chosen by The Directory to present its European Ranking in the context of INTERACT !

The Directory Big Won rankings have been published since 2003, edited by Patrick Collister, former executive creative director of Ogilvy & Mather London and currently creative director of The Zoo at Google London. It is today a widely known and recognized ranking in Europe.

For the first time and in collaboration with the Directory Big Won Rankings, an exclusive European Media & Digital Ranking will be disclosed during the award ceremony, on May 12th !

Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a

wealth of work across European markets that we aim to promote and share. The IAB Europe Research Awards are an opportunity for the digital marketing industry to recognise and celebrate innovative research projects and the teams behind them.

The 8 categories are Brand Advertising Effectiveness, Consumer Attitudes and Behaviour, Consumer Devices, Digital Advertising Formats, Advertising Solutions, Research and Data Innovation, Audience Measurement, Best Use of Research Budget.

Page 14: Interact 2016 - Programme

INTERACT LISBON 2016 HIGHLIGHTS INNOVATIVE EUROPEAN START-UPS!

SUBMIT YOUR 2-MINUTE VIDEO PITCH AND GET A CHANCE TO PITCH ON STAGE IN LISBON IN FRONT OF THE EUROPEAN ADVERTISING AND DIGITAL ECOSYSTEM

• Any start-up from the advertising industry (media, technology, innovation, & digital) is eligible

• It must be already active with at least one client, and aged under 3 years old

• The head office must be held in a European country

WHAT IS THE CRITERIA TO COMPETE

• Pitch and reach the entire media audience (advertisers, media agencies, publishers, programmatic…)

• Take advantage of multiple networking opportunities during 2 days

• Demonstrate your technologies or innovation at the Lab Corner!

• Meet with high-level global investors.

WHY SHOULD YOU COMPETE IN & ATTEND THE INTERACT LISBON

THE REWARDSSTIMULATE NETWORKING AND BUSINESS OPPORTUNITIES

Reinvente the relationship between consumers and brands through technological innovation, as well

as new modes of creation and distribution of advertising content in the era of digital transformation

Invitation to pitch in 3 European IAB’s offices of your choice during a special

event (after work, conference…) and meet key leaders in the digital industry.

(excl. transport and accommodation)

Invitation to attend the Courchevel Cristal Festival (December 2016), and be in the heart of the

networking with the brightest international players from the advertising, communication and media industry.

(free delegate pass + hotel offered)

Page 15: Interact 2016 - Programme

The jury will vote for the BEST EUROPEAN START-UP pitch on

May 12th and will be Judging is based on the following criteria: value proposition, target mar-

ket, competitive advantage, business model, and innovation.

All details on: http://www.interactcongress.eu/articles/461/Start-Ups-Contest.html

HOW TO PARTICIPATE

STEP 1

Send to [email protected] a short video of your pitch

(2 minutes maximum)

No need to be a professionally-made video/case study, a video recorded with an IPhone/Android will be acceptable if clearly understan-

dable.

You have until April 25th 12AM to send your video.

STEP 2

A jury composed of brands, media agencies and tech companies will gather on April 28th and select

10 start-ups that will have the opportunity to pitch on stage on May12th during the Interact Congress,

in front of a big assembly! (excl. transportation and accommodation)

ALL RIGHTS RESERVED TO CRISTAL EVENTS

STEP 2

Page 16: Interact 2016 - Programme

Thanks to its unique location, each room of the Myriad Hotel offers stunning views of Lisbon,

the Tagus River and Vasco da Gama Bridge.The sailboat-inspired contemporary design includes spacious

relaxation areas and high-end services: conference rooms, restau-rant, bar, fitness center, spa with panoramic views

on the 23rd floor, indoor pool...

Start the day with a Digital Detox Session every morning at 8:30 AM: one hour of running or cycling around the Tagus river.

All the elements are in place to spend 2 exceptional days!

> BOOK YOUR ACCOMMODATION

> DISCOVER THE VENUE IN VIDEO

> DOWNLOAD THE PROVISIONAL INTERACT PROGRAMME!

AN EXCEPTIONAL SETTING FOR INTERACT,

IAB'S EUROPEAN CONGRESS!

Page 17: Interact 2016 - Programme

Cristal Events / +33 1 49 12 07 10 / 9 bis, rue Delerue, 92120 Montrouge - France / www.cristal-events.com

COMMUNICATIONS & MEDIA PARTNERSHIPS

INGRID [email protected] +33 (0)1 49 12 07 21

CEO - IAB EUROPE

TOWNSEND [email protected]+32 (0)2 526 55 68

BUSINESS PROGRAMMES MANAGER

& RESEARCH AWARDS

MARIE-CLARE [email protected]+44 (0) 7805 819 373

C O N T A C T S

BUSINESS DEVELOPMENT

FRANCE & BENELUX

ASTRID [email protected]+33 (0)1 49 12 07 25

MIXX AWARDS

RITA [email protected] +33 (0)1 49 12 07 10

BUSINESS DEVELOPMENT - UK MARKET

ALIX [email protected] +33 (0)1 49 12 07 26+ 41 79 845 4732

HEAD OF AGENCIES BUSINESS

JULIEN [email protected] +33 (0)1 49 12 07 24 / +33 (0)6 66 63 60 75

FOUNDER & CEO - CRISTAL

EVENTS

CHRISTIAN [email protected] +33 (0)1 49 12 07 10

DEPUTY MANAGER & HEAD OF

PARTNERSHIPS

SOPHIE LE [email protected] +33 (0)1 49 12 07 32

REGISTRATIONS

SALOMÉ [email protected] +33 (0)1 49 12 07 30+33 (0)6 67 40 97 87

HEAD OF CONTENT

CAROLINE [email protected]+33 (0)1 49 12 07 29

CONTENT ASSISTANT

ANNA [email protected] +33 (0)1 49 12 07 23

Page 18: Interact 2016 - Programme

May 11th - 12th 2016 - Lisbon, Portugal

September 15th - 16th 2016 - Marrakech, Morocco

December 14th - 17th 2016 - Courchevel, France

All year long - Paris, São Paulo, Dubai

www.cristal-events.com

October 6th - 7th 2016 - Mauritius

CRISTAL EVENTS 2016/2017

@IABEU_Interact @CristalFestivalIABEurope.Interact cristal.festival#Interact #CristalFestival

M A U R I T I U S

February 15th - 16th 2017 / Dubai, UAE