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The services offered by Intelligent Data Services can be viewed on the Intelligent Data Services website www.intelligentds.co.uk . These services include providing customers with access to the company’s core database for b2b marketing purposes.
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Intelligent Data Services | Positive consent The services offered by Intelligent Data Services can be viewed on the Intelligent Data Services
website www.intelligentds.co.uk . These services include providing customers with access to the
company’s core database for b2b marketing purposes. The Intelligent Data Services database
contains details of over 2 million businesses throughout the United Kingdom. As well as general
mailing and telephone details, the Intelligent Data Services database also includes specific
contact information on key decision makers within those companies. The purpose of this is to
enable customers to make contact with specific individuals within the businesses they are
targeting – depending on the nature of the product or service they are seeking to promote.
Intelligent Data Services states that the mailing and telephone information it holds is at least
97% accurate. Intelligent Data Services has a number of processes in place to maintain the
accuracy of its data. The company operates a rolling system to check the contact details of the
businesses on its database. It makes approximately 170,000 verification calls to businesses
each month. Intelligent Data Services also monitors official publications such as the London and
Edinburgh Gazette to check for status changes in respect of the businesses on its database.
Contact data is also validated against the Royal Mail Postal Address File and is regularly
checked against the Royal Mail’s ‘gone away’ files. Intelligent Data Services also holds over
850,000 email addresses on a ‘double opted-in’ database. This means that positive consent for
third party emailing is obtained by Intelligent Data Services over the phone. Emails are then
sent to these contacts – providing them with the opportunity to amend their details. Intelligent
Data Services then re—verifies these email addresses every eight weeks. This verification
includes a request for confirmation that each contact is happy to remain on the database.
Intelligent Data Services states that if it fails to achieve a 97% accuracy rating on any order from
a customer for mailing and telephone information, it will offer a 2-for-1 replacement on any
inaccurate records provided. Intelligent Data Services also guarantees that at least 90% of the
emails to the businesses on its email database will be delivered. If the company is unable to
achieve this, it offers an over-delivery on the subsequent order by 10%. Clients of Intelligent
Data Services include Zurich Group, Vista Print, TNT, the Times Newspapers and Proctor &
Gamble. In 2012, the Scottish Business Awards listed Intelligent Data Services as one of the
Top 90 Companies in Scotland.