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This presentation was given to food service professionals to help them understand how to integrate social media into their marketing and sales planning. It also provided an overview of some social media best practices.
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Jeffrey L. CohenSocial Strategist@JeffreyLCohen
Integrating Social Media into Marketing and Sales Planning
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Step 1:Planning
Step 2:Gathering Ingredients
Step 3:Preparation
Marketing And SalesPlanning
Target
Listen
Channel
Price
Action
Build
Integrate
3 Biggest ChallengesRunning a Restaurant
1. Enough Daily Diners
2. Food Ordering
3. Wait and Kitchen Staff
Engage
Foodimentary.com
Today is National Pecan Cookie Day
John MacAdam born in 1756
Plastic Coke BottlesIntroduced in 1971
Activate
Mobile
Connect
Share
Result
Analyze
Pizza: http://www.flickr.com/photos/sethw/2150948508/Recipes: http://www.flickr.com/photos/arnaoot/27293277/Neighbors: http://www.flickr.com/photos/manastasov/2908951149/Wheat: http://www.flickr.com/photos/raeallen/21185981/Tomatoes: http://www.flickr.com/photos/coreyburger/4640025475/Cheese: http://www.flickr.com/photos/soudeh/446490505/Pepperoni: http://www.flickr.com/photos/andrewmalone/3146942513/Marketing Planning: http://www.flickr.com/photos/12392252@N03/1839810842/Shout: http://www.flickr.com/photos/28096801@N05/4581041971/Whisper: http://www.flickr.com/photos/outdoorstudios/4322773102/Target: http://www.flickr.com/photos/wainwright-photography/3897896342/Chef: http://www.flickr.com/photos/andreasnilsson1976/343173277/Army Line: http://www.flickr.com/photos/nzdefenceforce/5472900776/Smiling Buyer: http://www.flickr.com/photos/lobraumeister/4066636415/Cereal Eaters: http://www.flickr.com/photos/workingword/4663445312/Listen: http://www.flickr.com/photos/giara/2211500258/Channel: http://www.flickr.com/photos/jrinkingston/2635231847/Price: http://www.flickr.com/photos/zizzy/89696633/Action: http://www.flickr.com/photos/frosted_peppercorn/2774382505Words: http://www.flickr.com/photos/feuilllu/739173692/Picturetaking: http://www.flickr.com/photos/lo_ise/4730973273/Video: http://www.flickr.com/photos/infusionsoft/4485023576/Build: http://www.flickr.com/photos/shoebappa/447992165/Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/Restaurant: http://www.flickr.com/photos/lrargerich/3104554309/Diners: http://www.flickr.com/photos/ayngelina/4345322344/Food: http://www.flickr.com/photos/lising/3361634912/Wait Staff: http://www.flickr.com/photos/lising/3253855700/Engage: http://www.flickr.com/photos/citrixonline/5760925422/Pecan Cookie: http://www.flickr.com/photos/wiakotw/2133217353/Macadamia Nut: http://www.flickr.com/photos/cheesy42/5875927819/Coke Bottle: http://www.flickr.com/photos/akiree/2587340859/Activate: http://www.flickr.com/photos/34836988@N07/3422871077/Mobile: http://www.flickr.com/photos/mujitra/5480120811/Results: http://www.flickr.com/photos/catskillsgrrl/33959312/Analyze: http://www.flickr.com/photos/marvaloha/3301706196/
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