Integrating Print in a Multi-Channel World

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.


Integrating Print in a Multi-Channel World

Presented by John Foley



John Foley, Jr.

Grow Socially, Inc – Support Services

Online Marketing/Social Media

Plan, Manage, Execute and Measure

interlinkONE – Software (SaaS)

Enterprise Marketing Management Software

Plan, build, manage, execute and measure all marketing activities

Happy Birthday 15 Years!

I love Mar(H)keting!



Accolades

• Jetsetter Status on FourSquare

• Ranked #14 #12 as a Top CMO on Twitter in 2011

• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category

• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50

• NAPL Soderstrom Society 2010

• MFSA - Luke Kaiser Education award 2011

http://ilnk.me/SLMA50



Who We Are

► Grow Socially, Inc – Support Services► Online Marketing/Social

Media► http://GrowSocially.com

► interlinkONE – Software (SaaS)► Enterprise Marketing

Management Software► http://interlinkONE.com

Happy Anniversary 15 Years!



Today

► Mobile and Social are Huge and Growing

► Print Still Has a Place… I’ll show you!



Integrating Print

► Mobile Marketing► Social Networks► Multi-Channel Efforts

Photo Credit: http://www.flickr.com/photos/rpenalozan/5170104100/sizes/m/in/photostream/



PRINT + MOBILE



QR Codes



Why QR Codes?

http://blog.nielsen.com/nielsenwire/?p=28790



Proprietary vs. Non- Proprietary



QR = “Quick Response”



Use: Registration via Direct Mail

► Quote from 9/1: “Nearly one third of all Standard Mail in the past two months contained a QR code”

Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/



Case Study: CustomXM

31% accessed landing page via QR Code.

24% of the submissions came via the QR code.



Shorten the URL!



Provide Clear Directions

http://qreateandtrack.com/2011/07/27/how-much-space-around-a-qr-code/directions_image_qrcode/



Mobilize Your Content



Include Padding

http://qreateandtrack.com/2011/07/27/how-much-space-around-a-qr-code/colored_qrcode/



Track, Measure, Test



And… You Can Customize The Look

How? Go to: http://ilnk.me/QRPattern



Want More?

TheQRToolKit.com



SOCIAL NETWORKS



Create Awareness & Drive Traffic

► More and more noise is happening online.

► Print can help people cut through the clutter to find your online message.



Print for Mobile/Social

Print can increase success of location-based promotions and other mobile/social opportunities.



Case Study: Generation Smile

► Small Business► Well-Known in the Community► Needs to Grow!



They Built It…Would People Come?



Printed Signs to Drive Traffic



Created Handout Cards



Results (On-Going)

► Increased the # of fans► Increased engagement on their content► Refreshed view in the community



Create Awareness of Personal Profiles



MULTI-CHANNEL EFFORTS



In a Marketing Campaign

“More than One-and-Done”



March Seminar

Email SMS / Text Print

Invitation Email Invitation Text Direct Mail Invitation

PURL / Response Page Reply Text PURL

/ Response Page Call Center

- Week Follow-Up -

Reminder Email Reminder Text Reminder Direct Mailer

PURL / Response Page Reply Text PURL

/ Response Page Call Center

Measuring Response Rates

Email vs. Text vs. Print

22% You’re Invited!

6% Win a FREE gift!

47% Check out our March Seminar

25% Are you interested in attending?

Measuring Subject Lines

Multi-Channel Campaign



Content/Messaging Sharing



3 Takeaways

► QR Codes: best way to integrate print + mobile today.

► Social Media = Use print to drive traffic

► Strategy Will Create On-Going Opportunities



Q & A / Contact Me!: http://ilink.me/JR

iFlyMobi.com

Scan It!



interlinkONE’s Software

► Learn more at http://interlinkONE.com

► Or call our VP of Sales, Karen Sheehey: 978-694-9992



THANK YOU