Integrated Communications in the Digital Age

—Chris Whelan, Vice President, Communications

—Brian Phillips, Director, Brand, Advertising, Customer and Digital Communications

Then: consumers receive news

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• One message, few channels.

• Traditional media ruled.• A time and place for

news.

Now: an attention deficit

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• There is information overload.

• Everyone is influential.• News is more filtered.

Our challenge: cutting through the clutter

Page 4Source: Pew Research Center

Integrated communications at LG&E and KU

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• Media

• Customer

• Web

• Social

• Employee

• Events

• Brand

• Advertising

• Earned

• Paid

• Owned

From planning to execution

Page 6Source: Michael Brito, Edelman Digital

Case study: Mill Creek falcon cam

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Media Social Web Employee, Customer

Case study: Western Ky. pipeline project

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CustomerEmployeeWeb

Case study: storm communications

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Flash from the past…1996

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Current...with a redesign effort underway

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• Responsive design.• Dynamic content.• Built by customer feedback.

• Easier account management.

• Daily content updates.

Focused on issues that impact you

Utility Bill Impacts:• What drives the increases in your monthly

utility bill? Keeping the lights on:• What does it take to maintain safe and

reliable service? Embracing new technology and the value to

our customers:• How does new technology enhance the

service we provide?The cost and feasibility of renewable

energy in our area:• What are the limitations, cost-impacts,

challenges to meeting volume?

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Focused on issues that impact you

The importance of energy efficiency:• How can customers use energy more wisely

to mitigate cost increases?

Customer tools that add value:• What programs and services do we offer

customers that make their lives easier?

Corporate responsibility:• How do we improve the lives of customers in

the communities we serve?

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Every employee speaks for LG&E and KU

• Employees are your best ambassadors.• The more employees know about your

company, the better they can explain your business to friends and family.

• Don’t let your employees be the last to know.

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Truths are universal, but locale matters

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Supporting the communities we serve

• Danville— Gallery Hop Stop

• Greensburg— Green County History Museum

• Greenville— Lt. Ephraim M. Brank

Monument• Kuttawa— Lee C. Jones Park

• Lexington — Ky. Christmas Chorus

• London— World Chicken Festival

• Louisville— Ky. Derby Festival Page 16

Stay informed and join the conversation

www.facebook.com/lgeku

www.twitter.com/lgeku

www.youtube.com/lgeku

www.yourenergymatters.blogspot.com

Our customer newsletters:

On the web: www.lge-ku.com

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Questions?