How to Market Your Insurance Agency like Geico or Progressive

Think. Do. Review.The Internet. Made  Simple.

#thinkdoreview@minetmarketing@mahoneyinternet1

Feeling a little... lost?

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Or perhaps have just too much on your plate?

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What is the Opportunity?• searches done locally last month:

‘auto insurance’ = 1,220,000, ‘auto insurance quotes’ = 201,000‘home insurance’ = 450,000, ‘home insurance quotes’ =49,500

New drivers on Facebook:25,440 people

• who live in the United States• who live in Maine• between the ages of 15 and 20 inclusive• who like drivers ed, driving, driving fast, driving lessons, driving with windows down

music blasting, driving around aimlessly, driving with windows down, drivin n cryin, my first car, your first car will be, cars, car talk, muscle cars, working on cars, sports cars, pinks, classic cars, motorbikes, trucks or bikes

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The 3 Simple Steps

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Step 1• What are your goals? How will

you measure the success of those goals?(increased revenue, lower cost per lead, higher conversion rate)

• What are the consequences of not reaching those goals? (layoffs, out of business, cut in pay)

• What is happening in your industry?

• What resources do you have? (time, money, people)

• Who is your best customer?

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Some Examples:

1. Raise visibility and awareness in the overall market by increasing social media reach by X

2. Drive X more traffic to the website3. Generate X # of leads for sales4. Increase new sales by XXX%5. Cross sell XXX% current XYZ

customers 6. Reduce overhead costs by

streamlining and automate sales and marketing tasks to maximize sales representatives time.

What are the

goals?

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Goals and Consequences

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Industry

• What changes are happening in your industry?

• Is it more or less competitive?

• How is the competition attracting customers?

• Where do you stand?

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Resources?• Budget= $1500- 5000 per

month

• Software tools: $250-2000

• Ad spend: $500-1000

• Writing/Design/ Development Services= $500-2000

• Time= 5-15 hours per week

• People= who has the knowledge, experience, or ability to learn within the organization? Who can you collaborate with in sales to align the marketing messaging and report results with?

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Your BEST customers(It’s not everyone.)

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Step 2• Wireframe

• Design

• Development

• Content Creation

• Social Media

• E-commerce

• Campaign Creation and launch

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Tools & Tactics for Step 2

CMS, SEO, Social Media monitoring & response, Lead Nurturing, Blogging, Marketing Analytics

PPC Advertising

Forums, Advertising, Networking, SEO

Video Plays, Advertising

Interactive Video

SEO, Networking, Customer Service

E-commerce

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How will you use the tools?• Online Advertising. Capture immediate low-hanging fruit with targeted

online PPC campaigns while building the SEO and social media presence.Most independent agencies are not doing this in their local markets. Progressive, State Farm,Geico are.

• SEO. Optimize the current site for target keyword phrases to appear to Google search.

• Social Media. Not many independents are engaging effectively on social media. Geico, Progressive, are. Social media will enable United to find new customers, connect with current ones, and increase SEO. (Search is now more based on social)

• Blogs. Few independents are educating consumers with expert advice. Regular blog articles drives traffic with SEO and social media.

• Email marketing. Cross sell current customers and nurture new leads with timely follow-up.

• Online Video. Convert more traffic with short video to raise awareness and connect with audience.

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Step 3• Web Traffic Sources

• Blog Analytics

• SEO Ranking

• Social Media Reach

• (Campaign) Click Through Rate (CTR)

• Conversion Rate (CR)

• Cost per Lead (CPL)

• Lead to Customer Rate (LCR)

• Average Order Value (AOV)

• Customer Lifetime Value (CLV)

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Tools for Step 3

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Testing & Optimization

• A/B testing

• Multivariate testing

(What’s bad can be good, what’s good can be great...)The goal of education is not just knowledge, but action. It is only through experience that we go from knowledge to understanding.

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What now?

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You can start today.

Free 30 Day Trial

Want to get a jump start now? Email me at carole@minternetmarketing.com and getting started now with a free consult and a free 30

day trial of Hubspot Software.

Send this webinar to your boss!

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