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Installing The Television Set(1992)Lynn Spigel
Everyday Life Reader, Ben Highmore
Keywords
Technology, housing design, television set, advertisements,
outside and inside space, far-away places, living room theater,
domestic isolation, integration into social life, surveillance
Spigel :
She assumes that television as an everyday material object
is a signifiying media that continually figures and
refigures the environment.
She considers that television both reflects and constructs
social relations via both discourses and material practices.
Her aim is to reveal how the television both threatened
and supported dominant familial and gendered relations.
She sees the television role as a practice that both unites
and divides.
The others: Thomas Hutchinson, 1946 – Here is Television, Your
Window on the World.
The outside world can be brought into the home.
Charles Siepmann, 1950 – Television provides a maximum extension of a perceived environment with a minimum effort. Bringing the world to people’s doorsteps.
Television Technological Advance Housing design
The separation between private/female and public/male
The merging of outside and inside space
erasing spatial barriers
- like a futuristic structure
- indoors and outdoors are
merged with window walls.
- continuous living areas which
appeared to be extended into
interior space.
Technological advance Housing Design
ground for television’s introduction to the public
( through fairs, museum exhibitions, department stores, home magazines )
Technological advance Housing Design
ground for television’s introduction to the public
( through fairs, museum exhibitions, department stores, home magazines )
first appearence of television as a « global village »
Tv set with the picture of far-away places ( Eiffel Tower, Big Ben, Newyork City as a background picture)
Television provides a view of outside spaces
The interest in bringing an illusion of the world into the home can be seen as part of a larger historical process in which the home was designed to incorporate social space.
television as a part of a home entertainment center. tv program is like a movie.
(family theater, living room theater, video theater and chairside theater)
woman’s problem of spatial confinement in the home Movie theater was not only an exhibition, it was also an arena in
which housewife was given to access to social life in public sphere.
The conflict between women’s domestic isolation and their integration into social life.
What the advertisements make the television considered as... A view of outside spaces
A public meeting hall ( the status of a theater date )
The sense of being there (picture and sound quality)
The furniture company, Kroehler advertised a living room furniture which
completely organized around the new TV center.
As a theatre so it requires a comfortable placed
audience with a clear view of the stage.
The camouflage of the tv set.
Making invisible to the outside
world.
Window on the world which could
not look back.
The theme of surveillance, tv
becomes an instrument of
surveillance. (disruptive effects on
the relationship between the
couple)
Extended eyesight
What the advertisements make the television considered as...
two points emerge for women continuum visual pleasure – displeasure was associated with interior decor.
visual pleasure – displeasure, was not associated with her gaze at the
set, but rather with her status as representation, as something to be
looked at by the gaze of another.
televison was depicted as a threat to the visual appeal of the female body in
domestic space.
A man who was fascinated with the screen image of a woman that his real life
mate remained thoroughly neglected by his gaze.
competition for male attention between women and television.
To sum up,
Magazines, advertisements and television programming
helped to establish rules for ways in which to achieve
pleasure and to avoid displeasure caused by the new TV. (on
going and historiographical problem)
Aesthetics ideals of middle class architecture and interior
design was shaped by the television.
Advertisements Advance of television The
change in everyday life. ( living styles, habits, etc.)