Inspiring Consumer Behavior Change: How to Shape Shopping and Consumption Behavior

Sille Krukow@sillekrukowChief Behavioral Designer

Krukow

DESIGNING SUSTAINABLE BEHAVIORS

SILLE KRUKOW Leading Nudge & Behavior Design Expert

Founder of KRUKOW Behavior Design Team

Make right decisions easy KRUKOW

90% behavior is automatic

Surroundings Instincts Biases

KRUKOW

Choice architecture KRUKOW

Two focus areas KRUKOW

Applied behavioral science KRUKOW

Visual directions Priming

Give good directions KRUKOW

LEFT

KRUKOWChange best practice

KRUKOWChange best practice

KRUKOWEffect

79%

KRUKOWAdded values

-31% -11%

Applied behavioral science KRUKOW

Visual directions Priming

Implementing ambitions KRUKOW

Introducing priming KRUKOW

Practical example

83%

KRUKOW

Added value KRUKOW

Make right decisions easy SUSTAINABILITY

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