inspire with attraction

inspire with attraction

The evocative use of Geomag’s potential

for smart “inspired” management solutions:

Geomag and the developing of “biz-viz” tools.

©2006

by Vincenzo Cammarata, Valentina Maj, Sarah Milani, Maja Pazur


Many organizational processes are abstract.

A “tool” helps overcome this issues

by representing the reality in a concrete way.

toys, plays, games… tools. why?

“Reality is always more complex than

the ways in which we can represent it”

3©2006



representing reality:

multimodal technique

4

to be seen and visualized(visual information)

to be verbally enriched and evaluated(narrative information)

to be physically constructed(kinaesthetic/ haptic information)

©2006



“biz-viz” tools: which kind?

5

LEGO Serious Play

Compad

Metalog Tools

Stuckitools

Physical Ice Breakers

Senseboard

Illuminating clay

Build-it

Cognitive Cubes

Cont. developed Cont. predefined

not IT integrated

IT integrated

©2006



specific market characteristics

6

(Physical-cognitive tools with content developed)

Illustrate complex situations,

visualize structure understanding,

solve problems involving all team membersallows comment on their situation building

an understanding for identitiesand dynamics in a company

©2006



introducing Geomag in this market

7

Just an ideaor a real opportunity of success?

©2006


S1: High potentiality of the structure:Flexibility, Modularity, Multi-shapes, multicolor, 2D-3D, magnetism

S2: Attractiveness for an adult public (E.g. Gift design),

Sophisticated design, Material quality, Status Symbol

S3: Physical experience of abstract concept

S4: Stimulator of thinking and creativity

S5:Suitable for many scopes (structure, process, team

building, facilitator, conceptual map, memo, antistress)

S6: Overlapping targets (kids-adults)

S7: Geomag as innovator

S8: Individual and group usage

S9: Sharing of usage approaches

W1: Panels: few shapesW2: Labelling problems: balls, sticks, panelsW3: You must start building from zeroW4: Not for big groupsW5: Practice required

O1:visualisation tools trendO2:new markets (businesses, universities, research, ad agencies, web/IT agency)O3: Creative Problem Solving Skill required by companiesO4:Team working orientationO5: Search for enhancers of the job qualityO6:Static behavior of competitors

T1: Other competitors operating in this segment (LEGO Serious Play)T2: Many competitors on magnetic tools

T3: reluctant old fashioned management


strengths

8

weaknesses

opportunities threats

©2006



strengths

9

weaknesses

S1 S2 S3 S4 S5 S6 S7 S8 S9 W1 W2 W3 W4 W5

oppo

rtun

ities

thre

ats

T2

T3

O1

O2

O3

O4

O5

O6

T1

swotting up

©2006



drivers of success to say “why not?” 1/2

An useful “system” to improve the potential

of the almost diffuse brainstorming technique,

adding value to actual Biz-Viz Tools.

10

> An answer to the trend of Viz Tools

> Businesses ask for specific skills…

Creativity in problem solving and decision making,

team working capability, Reasoning and thinking,

Synthesis, Prioritization.

Management become smarter and more efficient.

©2006



drivers of success to say “why not?” 2/2

High potentiality of the structure (sticks, panels, balls, colours, shapes…

…and the power of magnetism)Always changing as circumstances do(the structure is constantly modifiable)

11

> Structural flexibility

> Suitable for many scopesStructure, Process, Facilitator, Conceptual Map, Team Building, Memo, Anti-stress

metaphoric usage of the structure

©2006



One instrument, many tools 1/4

12

Structure & Process> Hierarchical structure; Organization Chart; Prioritizing structure.

> Value Chain; Flows of Info

©2006




13

Brainstorming facilitator> Six Thinking Hats; Do It;

©2006




14

Conceptual map - Laddering Technique> Web sites/DB project design - Attributes, Values, Mission, Vision

Team Building> Coordination

Memo > something that remains

©2006 USI – Università della Svizzera Italiana – Lugano, Master of Science in Communication and Economics

by Vincenzo Cammarata, Valentina Maj, Sarah Milani, Maja Pazur – Corporate Communication



15

Presentation support> also an aid in the preliminary phase

Anti-stress> use an instrument which is not the computer

Aesthetic object> sophisticated design on your desk

High Status Symbol potential

©2006



Key of success for business 1/2

16

> Confirm Geomag as innovator…

… and the product differentiation strategy

Geomag as a first-mover

Dynamic spirit (Competitors are static)

Being competitive in the management segment

> Target overlapping advantageSame target of other Geomag products: secondary target group

for classical lines (with buying power) and exactly alike adult target

of the new “Gift” line. > Benefit for the entire production.

©2006



Key of success for business 2/2

17

> At the moment Viz tools are explored at an academic level;

> Introduce them in order to explore all the potentialities;

> Introduce them in order to form the future managerial class

> Creation of a management community> Managers can meet on a Web Community where

they can share info on the way they can use the tool

after experience and playing

> Importance of these tools in University…… to introduce the next managerial class to Geomag

©2006



Thanks for your attention.

For any question do not hesitate to contact us.

©2006 by

Vincenzo Cammarata, Valentina Maj,

Sarah Milani, Maja Pazur

The teamVincenzo Cammarata, nato a Palermo nel 1978. Diplomato nel 2000 in Graphic Design all’Accademia di Comunicazione di Milano, a seguito di varie esperienze lavorative in campo creativo per Web & Advertising agency, consegue nel 2003 il Diploma di Master in E-Design al Politecnico di Milano. Dopo una significativa esperienza presso la Ericsson Lab Italy, si trasferisce a Locarno a fini professionali. Nel 2005, per coniugare e consolidare creatività e capacitä strategiche decide di riprendere gli studi iscrivendosi al Master of Science in Communication & Economics, Major in Corporate Communicationpresso l’Università della Svizzera Italiana (USI).

Valentina Maj, nata a Carate Brianza (Milano) nel 1982. Dopo il conseguimento della licenza linguistica, si laurea nel 2004 (bachelor) presso La Scuola Superiore per Mediatori Linguistici Carlo Bò di Milano (ex Scuola Superiore per Interpreti e Traduttori). Nel 2005 si trasferisce a Lugano dove attualmente frequenta il Master of Science in Communication & Economics, Major in Corporate Communication presso l’Università della Svizzera Italiana.

L’unione delle competenze linguistiche acquisite, gli studi in comunicazione e le esperienze di mediatrice linguistica in campo commerciale, costituiscono il suo naturale background professionale in costante evoluzione.

Sarah Milani, nata a Gallarate (Varese) nel 1983. Laureatasi in Scienze della Comunicazione presso l’Università degli Studi dell’Insubria di Varese (2005), decide di completare il suo percorso formativo iscrivendosi al Master of Science in Communication & Economics, Major in Corporate Communicationpresso l’Università della Svizzera Italiana (USI).

A seguito di varie esperienze professionali in ambito commerciale, organizzazione di eventi e PR, ha sviluppato interessi nel campo dell’arte moderna e contemporanea e nel design, collaborando con la Civica Galleria d’Arte Moderna di Gallarate, Fiera MiArt, Salone del Mobile di Milano e l’azienda Rossi di Albizzate - industria per l’arredamento.

Maja Pazur, dopo aver conseguito la maturità linguistica a Zagabria (Croazia), dove è nata nel 1977, decide di intraprendere una significativa esperienza formativa e lavorativa a Londra, dove risiede per quattro anni. Si trasferisce in Ticino nel 2001, iscrivendosi all’Università di Lugano, per conseguire nel 2006 il Bachelor in Comunicazione Istituzionale.

Con l’intenzione di finalizzare in ambito aziendale le proprie competenze interculturali, frequenta ora il Master of Science in Communication & Economics, Major in Corporate Communication (USI).

©2006


for

Contact person

Vincenzo Cammarata

[email protected]

+41 (0)79 512 78 14+39 347 66 88 124

Vincenzo Cammarata, Valentina Maj,

Sarah Milani, Maja Pazur

http://www.geomagsa.com/