Embed Size (px)
DESCRIPTION
Driving Millennial Powered Products and Innovation In this session, Brandon Evans, CEO of Crowdtap, will discuss how brands can market collaboratively with Milennials and quickly move products they love from ideation to store shelves. Brandon will discuss how Reckitt Benckiser has partnered with Crowdtap to apply collaborative marketing principles across their portfolio for brands such as Woolite, Durex, and Veet. He will provide steps brands can take today to build a truly consumer-powered market research and innovation process that appeals to the 24-35s. About Crowdtap Crowdtap is the Collaborative Marketing Platform, the leading enterprise technology solution that allows marketers to partner with their most engaged consumers throughout the marketing process. With Crowdtap, brands can learn, ideate and market with their consumers on-demand. Crowdtap is one of Forbes 100 Most Promising Companies of 2013 and works with leading brands including Verizon, Reckitt-Benckiser, Old Navy, AT&T, Kimberly-Clark, and Sony. Headquartered in New York, Crowdtap has raised $10MM led by leading Venture Capital firms The Foundry Group and Tribeca Venture Partners.
Citation preview
June 19, 2013
Engaging Millennials & Hard to Reach Populations
FACT:TRADITIONAL MARKET RESEARCH IS
SLOW, EXPENSIVE, AND DOESN’T APPEAL TO ALL DEMOS
FACT:STATISTICALLY SIGNIFCANT SAMPLES
OF MOST DEMOS ARE ON SOCIAL CHANNELS
HOW DO YOU LEVERAGE THE POWER OF SOCIAL TO REACH TRADITIONALLY
HARD TO REACH POPULATIONS?
v
Game Mechanics Drive Real
Time Responses
+500 pts
+250 pts
+1000 pts
Custom Segmentation
MultipleChoice Polls
Interactive Discussions
Open-Ended Feedback
In-HomeUse Testing
A/BTesting
VideoTestimonials
MobileEthnography
The Ultimate Research Toolkit
ON THE DEVICES MILLENNIALS USE—IN REAL TIME
Real Time Product Development & Creative Testing
v
v v
In-Home Ethnographies or Shop- Alongs
Longitudinal Testing
v
vIn-Home Product Testing
…But what about data integrity?
Join 50+ Fortune 500 Brands
Matt ListroSenior Director, Strategic Relationships
917.593.8219
225 Park Ave South New York, NY 10003
@mattlistro
