35
How Collaboration Between Sales and Marketing Has Changed the Lead Generation Game

Insider Summit Breakout Session #IS12

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Insider Summit Breakout Session #IS12

How Collaboration Between Sales and Marketing Has Changed the Lead Generation Game

Page 2: Insider Summit Breakout Session #IS12

Your Presenters

• Jon Miller– Marketo, Co-Founder and VP of Marketing

Page 3: Insider Summit Breakout Session #IS12

Agenda • How Collaboration Between Sales and Marketing Has Changed the Lead Generation Game

Page 4: Insider Summit Breakout Session #IS12

Selling More With the Right Incentives and Sales Intelligence

Page 5: Insider Summit Breakout Session #IS12

Your Presenters

• Bill Hu– Manager, Corporate Sales, Xactly

• Jake Hofwegen– VP Global Sales Operations, NetSuite

Page 6: Insider Summit Breakout Session #IS12

Agenda • Selling More With the Right Incentives and Sales Intelligence

Page 7: Insider Summit Breakout Session #IS12

Social Selling Best Practices With InsideView

Page 8: Insider Summit Breakout Session #IS12

Your Presenters

• Koka Sexton– InsideView, Director Social Strategy– @kokasexton

• Barbara Giamanco– Social Centered Selling, EVP Sales– @barbaragiamanco

• Don Otvos– Yammer, Manager, Sales Operations– @donnyo

• Dave Vacanti– Senior Manager, Cornerstone On Demand

Page 9: Insider Summit Breakout Session #IS12

Increasing Lead Quality & Conversion by Building a Sales Intelligence Culture

Page 10: Insider Summit Breakout Session #IS12

Your Presenters

• Ralf VonSosen – InsideView, VP of Marketing

• Richard Terry-Lloyd – Zuora, VP for Emerging Markets

• Brian Falkner – Big Machines, Regional VP – West

• Paul Jones – FranklinCovey Sales Performance Practice, Senior

Director, Business Development

Page 11: Insider Summit Breakout Session #IS12

AgendaIncreasing Lead Quality & Conversion by Building a Sales Intelligence Culture

• Prospecting – Finding the RIGHT person.– Richard Terry-Lloyd, Zuora

• Converting – Having the RIGHT message, at the RIGHT time.– Brian Falkner, Big Machines

• Culture/Methodology – Making it part of the culture.– Paul Jones, FranklinCovey

• Discussion with Question & Answers

Page 12: Insider Summit Breakout Session #IS12

How Today’s Marketers Are Using Social Media

Page 13: Insider Summit Breakout Session #IS12

Your Presenters

• Joe Lucas– InsideView, Senior Marketing Manager

• Cynthia Countouris – Accolo, VP Marketing

• Ellen Valentine – SilverPop, Evangelist

• Koka Sexton– InsideView, Director Social Strategy

Page 14: Insider Summit Breakout Session #IS12

AgendaHow Today’s Marketers Are Using Social Media• What are they using it for?• How are they going about it?• What results are they seeing?• What are the best practices?

• Discussion with Question & Answers

Page 15: Insider Summit Breakout Session #IS12

So, you have a $500k Forecast?

Page 16: Insider Summit Breakout Session #IS12

Your Presenter

• Donal Daly– The TAS Group, Founder and CEO

Page 17: Insider Summit Breakout Session #IS12

Agenda• So, you have a $500k Forecast?• What are they using it for?• How are they going about it?• What results are they seeing?• What are the best practices?

• Discussion with Question & Answers

Page 18: Insider Summit Breakout Session #IS12

Proven Techniques to Increase Prospect Response Rates

Page 19: Insider Summit Breakout Session #IS12

Your Presenters

• Joanne Black– No More Cold Calling®, Founder

• Mike Hack– InsideView, Account Executive

• Apryl Hanson– Blytheco, Director Customer and Partner Strategy

• Brett Gabel– Symplified, Regional Sales Manager

Page 20: Insider Summit Breakout Session #IS12

Discussion Topics

• Proven Techniques to Increase Prospect Response Rates

• Why referrals are gold• What it takes to adopt referral selling• Leveraging your connections to get to the right people• Using referrals throughout the sales funnel• Linking InsideView and social media for referrals

Page 21: Insider Summit Breakout Session #IS12

How Sales Intelligence Can Make You a Better Sales Executive

Page 22: Insider Summit Breakout Session #IS12

Your Presenters

• Larry Reeves– AA-ISP, Chief Operating Officer

• Brook West– Fuze Box, VP Sales

• Greg Brush– InsideView, VP Sales

• Michael Lodato– Network Hardware Resale, SVP Sales & Marketing

Page 23: Insider Summit Breakout Session #IS12

Discussion Topics

• How Sales Intelligence Can Make You a Better Sales Executive

• Top Challenges and Priorities• Using social intelligence• Tools and Technologies• Processes and Methodologies• People and Training

• Open Q&A

Page 24: Insider Summit Breakout Session #IS12

9 Social Selling Tools You Should Not Go Without

#IS12

Page 25: Insider Summit Breakout Session #IS12

Your Presenters

• Greg Brown– Extole, Chief Revenue Officer– @gregsbrown

• Eric Boocock– Microsoft, Senior Product Marketing Manager– @eboocock

• Patrick Culp– Sprout Social, Director Sales– @talk2pculp

Page 26: Insider Summit Breakout Session #IS12

Discussion Topics

• Social Selling Tools You Should Not Go Without

• Tools• Measuring social engagement• Is social media is a time waster?• Benefits of social media• Role of CRM

• Open Q&A

Page 27: Insider Summit Breakout Session #IS12

21st-century Sales Warriors: Work Smarter, Sell Better and Win More

Page 28: Insider Summit Breakout Session #IS12

Your Presenter

• Nicholas Kontopoulos– SAP, Director Global Marketing, CRM LoB Customer

Page 29: Insider Summit Breakout Session #IS12

Agenda • 21st-century Sales Warriors: Work Smarter, Sell Better and Win More

Page 30: Insider Summit Breakout Session #IS12

The New Rules of Social CRM

Page 31: Insider Summit Breakout Session #IS12

Your Presenter

• Chuck Coulson– SugarCRM, VP Business Development

Page 32: Insider Summit Breakout Session #IS12

Agenda • The New Rules of Social CRM• What are the New Rules?• How to compete and win

• Open Q&A

Page 33: Insider Summit Breakout Session #IS12

Why Downturns Break Sales Orgs (And What To Do About It)

Page 34: Insider Summit Breakout Session #IS12

Your Presenter

• Justin Shriber– Oracle, Regional VP, SaaS CRM Sales

Page 35: Insider Summit Breakout Session #IS12

Agenda • Why Downturns Break Sales Orgs (And What To Do About It)