INOVA N’S MISSING PIECE

INNOVATION IS MISSING

INNOVATION PROCESSES

WHAT DOES YOUR INNOVATION PROCESS LOOK LIKE?

WALLAS MODEL

1.  Preparation (definition of issue, observation, and study)

2.   Incubation (laying the issue aside for a time)

3.   Illumination (the moment when a new idea finally emerges)

4.   Verification (checking it out)

UNIVERSAL TRAVELER MODEL

1. Accept the situation (as a challenge) 2.  Analyze (to discover the "world of the

problem") 3.  Define (the main issues and goals) 4.  Ideate (to generate options) 5.  Select (to choose among options) 6.  Implement (to give physical form to the

idea) 7. Evaluate (to review and plan again

OSBORN’S 7 STEP MODEL

1.  Orientation: pointing up the problem 2.  Preparation: gathering pertinent data 3.  Analysis: breaking down the relevant

material 4.  Ideation: piling up alternatives by way of

ideas 5.  Incubation: letting up, to invite

illumination 6.  Synthesis: putting the pieces together 7.  Evaluation: judging the resulting ideas

WHAT IS THE MOST…

MISSED STEP?

NEXT EXIT

I’LL GIVE YOU A CLUE

1.  Orientation: pointing up the problem 2.  Preparation: gathering pertinent data 3.  Analysis: breaking down the relevant

material 4.  Ideation: piling up alternatives by way of

ideas 5.  Incubation: letting up, to invite illumination 6.  Synthesis: putting the pieces together 7.  Evaluation: judging the resulting ideas

1.  Orientation: pointing up the problem 2.  Preparation: gathering pertinent data 3.  Analysis: breaking down the relevant

material 4.  Ideation: piling up alternatives by way of

ideas 5.  Incubation: letting up, to invite illumination 6.  Synthesis: putting the pieces together 7.  Evaluation: judging the resulting ideas

I WONDER WHY…

JONES?... JONES?

WHERE ARE YOU?

ERRMM… I’M

INCUBATING??

DOES INCUBATION WORK?

100 Years Ago…

Jules Henri Poincaré (1854 1912) French Mathematician, Theoretical Physicist and Philosopher of Science

“Most striking at first is this appearance of sudden illumination, a

manifest sign of long, unconscious prior work. The role of this

unconscious work in mathematical invention appears to me

incontestable”

Over a 100 years ago Henri Poincare described how incubation was an important part of mathematical invention.

~400 BC – GREEK MUSES

The Greek Muses were goddesses

that inspired artists. Artists

would wait to be visited by a muse to inspire a new

idea.

WHY IS INCUBATION IGNORED?

INCUBATION can take

months, years, decades.

DNA1953

• Crick&Watson• 2Years

PostItNote1974

• SpencerSilver&ArtFry

• 6Years

LightBulb1879

• ThomasEdison• 12Years

CAN YOU IMPROVE INCUBATION?

There are a number of techniques you can use to improve incubation.

YES

LESSON 1: INCUBATION IS NOT PROCRASTINATION

PROCRASTINATION HAPPENS BEFORE HARD WORK

INCUBATION HAPPENS AFTER HARD WORK

MARK McGUINESS www.wishfulthinking.co.uk

You need to immerse yourself in the problem

domain and field prior to Incubation

OrientaPon PreparaPon Analysis IdeaPon IncubaPon

LESSON 2: IMMERSE YOURSELF IN THE DOMAIN

LESSON 3: THINK BEFORE YOU INCUBATE

“Genius is one percent

inspiration and ninety-nine

percent perspiration.”

THOMAS EDISON

Edison conducted more 10,000 experiments to develop the storage battery.

LESSON 4: FRAME THE PROBLEM

Define the problem that you are trying to solve; requirements, constraints, assumptions, dependencies

PROBLEM

LESSON 5: USE QUESTIONS

Ask questions that have not

been answered about the problem:

HOW, WHY, WHAT, WHEN,

WHO

Questions help focus the mind on the problem

LESSON 6: WRITE IT DOWN

Write down the problem, the open questions, any ideas you have and carry it around with you.

LESSON 7: RINSE REPEAT

Iterate through this process multiple times.

THINK… INCUBATE…

THINK… INCUBATE…

THINK… INCUBATE…

HOW THINKCUBE WAS BORN

THINK… INCUBATE THINKCUBATION…

THINKCUBE

GET IT?

THINKCUBE’S PROCESS

Turns Incubation from a PASSIVE step into an ACTIVE process

RETHINK

INNOVATION

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