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Innovation management – Balancing creativity with discipline, Sanjay Dhawan, President & Chief Operating Officer, Aricent
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Balancing Creativity With Discipline Sanjay Dhawan
President & COO
Aricent
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April 8, 2023Slide Title | CONFIDENTIAL 2006
Aricent’s single focus: communications software.Our approach: from strategy to implementation.
Balancing creativity and discipline: is not optional.
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April 8, 2023Slide Title | CONFIDENTIAL 2006
Who is Aricent?
The rapid growth of complexity in the communications industry made—from the user experience to the network core—is what prompted the creation of
Aricent.
Yesterday: simplicity.
dial.ring.talk.
Today: complexity.
dial.click.channel.connect.download.record.talk.send.view.broadcast.
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April 8, 2023Slide Title | CONFIDENTIAL 2006
Aricent’s Process
Aricent works with clients across the entire product and service lifecycle.
is Aricent’s strategic-creativeconsultancy with a rich historyof transforming brands throughstrategy, technology & design.
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April 8, 2023Slide Title | CONFIDENTIAL 2006
frog’s approach
EVOLVE frog helps our clients invigorate their existing assets.
ENVISION frog helps our clients reinvent themselves, envision and visualize their future by helping to strategically innovate their business and create new markets
EXPAND frog helps our clients innovate and enter new markets with additional products, services andexperiences
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April 8, 2023Slide Title | CONFIDENTIAL 2006
Innovation Requires Collaboration
“Left brainers” and “right brainers” must work together during the earliest stages of developing a product or service.
Otherwise—good concepts go unrealized.
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April 8, 2023Slide Title | CONFIDENTIAL 2006
No Walls
We’ve banned the practice of “throwing a concept over the wall” to developers after the initial design stage.
Strategists, designers, technical architects and developers work together from the clean whiteboard phase of a program.
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April 8, 2023Slide Title | CONFIDENTIAL 2006
Case Study: Celltop – collaboration in action
BEST IN SHOW AWARD
From concept to deployment in <12 months.
Strategists, designers, and developers working shoulder-to-shoulder from start to finish.
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April 8, 2023Slide Title | CONFIDENTIAL 2006
INTRO / INBOX
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April 8, 2023Slide Title | CONFIDENTIAL 2006
WEATHER / FOOTBALL
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April 8, 2023Slide Title | CONFIDENTIAL 2006
SET COLOR
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April 8, 2023Slide Title | CONFIDENTIAL 2006
ADD CELL
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April 8, 2023Slide Title | CONFIDENTIAL 2006
MOVE CELL
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April 8, 2023Slide Title | CONFIDENTIAL 2006
CELLTOP
MORE CELLS
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April 8, 2023Slide Title | CONFIDENTIAL 2006
Summary
At launch, Celltop was hailed as a revolution in the wireless world, winning numerous awards during 2007:
» CTIA Wireless Best in Show» Qualcomm Brew People’s Choice Award» Wall Street Journal Asian Innovation Award
finalist
Celltop is one of many Aricent examples of successfully balancing creativity and technical discipline.
You can take innovation to market successfully if you establish processes that foster collaboration between “left brainers” and right brainers.
Thank you.