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BUSINESS INNOVATION BY DESIGN INNOVATION LEADERSHIP THROUGH BUSINESS DESIGN JEFFREY TJENDRA Design Executive Officer (DEO)

Innovation Leadership through Business Design

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Business Innovation by Design is multidisciplinary framework that guides businesses on what and how to innovate and grow. In a hyper-competitive market, business can no longer compete by using one discipline as single source of value creator for growth. Business must combine multiple disciplines to enable a holistic approach in innovation. Sketchin is exclusive partner in Europe of Business Innovation by Design

Text of Innovation Leadership through Business Design

  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN1 INNOVATION LEADERSHIP THROUGH BUSINESS DESIGN JEFFREY TJENDRA Design Executive Officer (DEO)
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN2
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN3 VUCA
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN4 VUCA VOLATILITY COMPLEXITY UNCERTAINTYAMBIGUITY
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN5 CHANGING SOCIAL VALUES
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN6 TECHNOLOGY DISRUPTION
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN7 HYPER- COMPETITIVE ECONOMY
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN8 DEGRADING ENVIRONMENT
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN9 POLITICAL ROADBLOCKS
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN10 CHANGING SOCIAL VALUES TECHNOLOGY DISRUPTION HYPER- COMPETITIVE ECONOMY DEGRADING ENVIRONMENT POLITICAL ROADBLOCKS WICKED PROBLEMS
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN11 CHANGING SOCIAL VALUES TECHNOLOGY DISRUPTION HYPER- COMPETITIVE ECONOMY DEGRADING ENVIRONMENT POLITICAL ROADBLOCKS CLARITY TO NAVIGATE CHANGE
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN12 DESIGN
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN13 NOUN VERB
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN14
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN15
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN16
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN17 DESIGNERS BUSINESSPEOPLE Create Choices Make ChoicesEvaluate Choices ABDUCTIVE INDUCTIVE DEDUCTIVE CONVERGENTDIVERGENT
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN18 DESIGNERS BUSINESSPEOPLE MYSTERY HEURISTIC ALGORITHM Understand Synthesize Systemize
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN19 BUSINESS THINKING DESIGN THINKING FUTURES THINKING
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN20
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN21 INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN22 INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT. OLD SAME STATUS QUO
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN23 INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT. OLD SAME STATUS QUO
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN24 COMPETITIVE ADVANTAGE IS FALSELY BELIEVED TO BE SUSTAINABLE. Film Camera Digital Camera
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN25 COMPETITIVE ADVANTAGE IS TRANSIENT. Digital Camera Film Camera Smartphone
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN26 BUSINESS MODEL CAN BE SUSTAINABLE WITHIN A TRANSIENT COMPETITIVE ADVANTAGE.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN27 Businesses that compete with similar competitive advantage compete through pricing causing products and services to be commoditized.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN28 There will be only one low-cost winner in every commoditized market.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN29 The rest of them can only win through differentiation and niche.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN30
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN31 DESIGN-LED INNOVATION ENABLES BUSINESSES TO GAIN NEW COMPETITIVE ADVANTAGE CONTINUOUSLY. iPhone iPod
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN32 MANAGE INNOVATION LIKE MANAGING A FARM. iPhone iPod iPad
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN33 CONTINOUS GROWTH IS ACHIEVED THROUGH CONTINOUS INNOVATION.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN34 DESIGN-DRIVEN COMPANIES OUTPERFORM THE S&P 500 BY 228% Source: Design Management Institute (http://www.dmi.org/?DesignValue)
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN35 MAKE MEANINGS AND BUILD CUSTOMER RELATIONSHIP THROUGH BRANDING.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN36 CAPTURE AND SYNTHESIZE DATA TO EXTRACT CUSTOMER INSIGHTS THROUGH BIG DATA.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN37 EMPATHIZE WITH USERS AND PROTOTYPING TO CREATE DESIGN-LED INNOVATION THROUGH DESIGN THINKING.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN38 ANTICIPATE TRENDS AND FUTURE-PROOFING THROUGH STRATEGIC FORESIGHT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN39 IMPLEMENT IDEAS AND MANAGE INNOVATION PIPELINE THROUGH INNOVATION MANAGEMENT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN40 IDENTIFY SUSTAINABLE BUSINESS MODELS THROUGH BUSINESS MODEL INNOVATION.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN41 VALIDATE ASSUMPTIONS AND PROTOTYPE NEW VENTURE THROUGH LEAN STARTUP.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN42 PLANNING FOR GROWTH THROUGH BUSINESS PLANNING.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN43
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN44 MANY BUSINESSES ARE STILL UNAWARE OF THE EXISTENCE OF SOME OF THESE DISCPLINES.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN45 EVEN IF THEY ARE AWARE, THEY ARE ONLY IMPLEMENTING A FEW OF THESE DISCIPLINES.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN46 IMPLEMENTING ONE OR TWO DISCIPLINES ARE NOT ENOUGH FOR BUSINESS TO GAIN COMPETITIVE ADVANTAGE AND GROW.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN47 SOME DISCIPLINE SPECIALISTS CLAIM THAT THEIR DISCIPLINE IS THE ONLY DISCIPLINE THAT IS NEEDED FOR GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN48 EVERY DISCIPLINE PROVIDES SPECIFIC VALUE TO PARTS OF A BUSINESS AT DIFFERENT STAGES AND TIME FRAME, BUT NOT ALL.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN49 SOME DISCIPLINES ARE IMPLEMENTED IN A RIGOROUS STEP-BY-STEP PROCESS CAUSING THEM TO LOSE EFFECTIVENESS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN50 DISCIPLINE SPECIALISTS ARE NOT ABLE TO MAKE-SENSE OF HOW ONE DISCIPLINE IS CONNECTED WITH THE OTHERS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN51 LET ALONE LETTING BUSINESSES FIGURE OUT HOW TO INTEGRATE VARIOUS DISCIPLINES INTO THEIR BUSINESS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN52 THEREFORE BUSINESSES FAIL TO MAXIMIZE THE BENEFITS OF EACH DISCIPLINE TO CREATE AND ORCHESTRATE CONTINUOUS GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN53 EACH OF THESE DISCIPLINES HAVE OVERLAPPING APPROACHES.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN54 WHAT IF YOU MERGE DIFFERENT DISCIPLINES INTO A UNIFIED MULTIDISCIPLINARY APPROACH?
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN55 WHAT IF YOU CAN VISUALIZE THE BIG PICTURE AND GAIN CLARITY OF YOUR BUSINESS?
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN56
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN57 BUSINESS INNOVATION DESIGN IS A MULTIDISCIPLINARY APPROACH THAT GUIDES BUSINESSES ON WHAT AND HOW TO INNOVATE AND GROW.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN58 Comprehensive in disciplines through integrative approach. Iterative process through value creation and value orchestration. Flexible method through modular blocks sequencing.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN59 FLEXIBLE METHODOLOGY TO DESIGN BUSINESS THROUGH BLOCK SEQUENCING.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN60 UNDERSTAND BUSINESS HINDSIGHT, CUSTOMER INSIGHT, AND TRENDS FORESIGHT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN61 This is an example of how block sequencing could be done. PHASE 1 - UNDERSTAND THE CONTEXT
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN62 CREATE NEW VALUES (PRODUCTS, SERVICES, EXPERIENCES, PROCESSES).
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN63 This is an example of how block sequencing could be done. PHASE 2 - DESIGN THE VALUE
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN64 DEVELOPING BUSINESS MODELS, CAPABILITIES, AND MANAGEMENT SYSTEMS TO ACCELERATE GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN65 PHASE 3 - ORCHESTRATE FOR GROWTH This is an example of how block sequencing could be done.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN66 1 CYCLE, 3 PHASES
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN67 WORK IN ITERATIVE CYCLE FROM SMALL SCALE GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN68 ITERATE OUTWARDS TO LARGE SCALE GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN69
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN70 Turnover in CHF Cups per minute Global hub community Global boutique network Nespresso Employees 70% in direct contact with Nespresso customers 210 mm 868 600,000 1 331 2000 2.77 bn 10,000 8 million 191 4,500 2009
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN71
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN72 CASE STUDY
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN73 UNDERSTAND BUSINESS HINDSIGHT, CUSTOMER INSIGHT, AND TRENDS FORESIGHT.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN74 ANALYZE THE CURRENT STATE OF FINANCIAL HEALTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN75 S$200,000 ANNUAL LOSSES OVER 5 YEARS. CASHFLOW FROM MOTHER COMPANY.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN76 ARTICULATE WINNING ASPIRATIONS WITH FUTURE VISIONS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN77 Vision TO REALIZE THE IDEAL ENVIRONMENT. WE DO THIS BY TAKING CARE OF YOUR PROBLEMS, MAINTAIN, ENHANCE YOUR ENVIRONMENT BY ADDING VALUE-ADDED EXPERIENCES IN YOUR LIFETIME.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN78 IDENTIFY STRATEGIC DIRECTIONS TO ACCELERATE GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN79
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN80 DEFINE INNOVATION STRATEGY TO EXECUTE SELECTED GROWTH STRATEGY.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN81
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN82 ANTICIPATE TRENDS AFFECTING THE INDUSTRY.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN83
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN84 CONDUCT ETHNOGRAPHY RESEARCH WITH TARGET CUSTOMERS TO IDENTIFY.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN85
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN86 MAKE SENSE OF INSIGHTS TO IDENTIFY UNMET NEEDS AND LATENT DESIRES.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN87 Key Insight #1 HOME OWNERS/RENTERS WHO ARE PROFESSIONALS DO NOT HAVE THE TIME TO IMPROVE AND REPAIR THEIR HOMES. Key Insight #2 HOME OWNERS/RENTERS CALL FOR HELP ONLY WHEN THERE IS AN IMMEDIATE AND IMPORTANT FIXING NEEDED. Key Insight #3 DUE TO BUSY LIFESTYLE, PROFESSIONALS NEGLECT OTHER PARTS OF HOME THAT ARE NOT OBVIOUS, BUT NEEDED IMPROVEMENT AND REPAIR.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN88 CREATE NEW VALUES (PRODUCTS, SERVICES, EXPERIENCES, PROCESSES).
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN89 CREATE NEW CONCEPTS THAT SOLVE CUSTOMERS NEEDS AND DESIRES.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN90
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN91
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN92 EVALUATE WHICH IDEAS TO EXECUTE BASED ON SELECTED CRITERIA.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN93
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN94 PROTOTYPE EVALUATED IDEAS TO VALIDATE ASSUMPTIONS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN95
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN96
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN97
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN98 SALES INCREASED BY 950% FROM INITIAL $178 TO $1,692 ADDITIONAL 16 PRODUCTS AND 4 SERVICES CROSS-SOLD FROM AN INITIAL 2 SERVICES REQUESTED.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN99 DEVELOPING BUSINESS MODELS, CAPABILITIES, AND MANAGEMENT SYSTEMS TO ACCELERATE GROWTH.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN100 IDENTIFY PARTNERSHIP REQUIRED TO DEVELOP NEW CAPABILITIES.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN101
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN102 CALCULATE EXPENDITURES REQUIRED TO DELIVER NEW VALUE OFFERINGS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN103 DEFINE REVENUE MODELS FOR NEW VALUE OFFERINGS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN104 DEVELOP PRICING STRUCTURE OF VALUE OFFERINGS BASED ON REVENUE MODELS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN105 DEVELOP FINANCIAL MODELS TO ANTICIPATE PROFITABILITY.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN106 Value Proposition Projected Turnover 20132014201520162017 Handyman Service28,80061,60099,000140,800244,800 Premium Membership Furniture Refurnishing2,5005,5009,00014,00020,000 Customized Packages Air Care2,0006,00020,00048,000120,000 Child Proof Safety Home1,0004,00012,00032,00075,000 Elderly Care60,000154,000260,000450,0001,050,000 Home Decluttering Service6,00021,00042,00080,000150,000 Customized Gardening Package5,00013,00030,00068,000150,000 Outdoor Storage Cabinet4,00012,50030,00052,50080,000 Home Audit Existing Phase 1 - Q3 Phase 1 - Q4 Sanitaryware17,50040,00067,500100,000150,000 Painting Packages800,0001,050,0001,320,0001,610,0002,000,000 Residential120,000180,000292,500375,000450,000 Residential----- Commercial14,00028,80057,600115,200230,400 Commercial----- LED Lighting12,50035,000120,000225,000400,000 Home Relocation----- Air Conditioning Service13,50030,00042,00067,50090,000 Cable Management2,0004,4007,20010,40014,000 Safety & Security150,000300,000390,000560,000750,000 Switches40,00066,00090,000130,000175,000 HR - Small120,000264,000423,000768,0001,200,000 HR - Medium240,000528,0001,152,0002,496,0003,600,000 CP - Small4,00012,00024,00048,00096,000 HR - Large300,000660,0001,080,0001,560,0002,100,000 CP - Medium5,00012,00024,00040,00072,000 CP - Large4,00010,00024,00042,00064,000 Floorcare & Polishing14,00036,00074,016152,000240,000 Pest Control6,00012,80021,00032,00045,000 Subtotal 1,094,3001,670,8002,330,7163,207,7004,388,800 Subtotal794,4001,660,8003,014,1005,314,2007,580,400 Subtotal93,500250,000475,000874,5001,877,000 TOTAL 1,982,2003,581,6005,819,8169,396,40013,846,200 Storage & Org / Customized Carpentry 10,000 35,000 100,000 180,000 280,000 Home Renovation
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN107 DEVELOP MARKETING PLAN TO ACHIEVE FINANCIAL PROJECTIONS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN108 DEVELOP SALES PROCESS TO CLOSE LEADS.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN109
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN110 CREATE ACTION PLAN TO IMPLEMENT INNOVATION.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN111 MAY 2012 JUN 2012 Week 1 Week 1 Week 3 Week 3 Week 2 Week 2 Week 4 Week 4 Marketing CRM prototype ready Home audit checklist ready Premium service membership, home audit (rate card) and home relocation pric- ing ready Discuss and pre- sent with contrac- tor about Home Audit Home audit pilot Home renovation pilot Home relocation pilot Hired promoter for ID counter at Home Fix stores Home Fix in-store roadshow for HIS. Website redesign discussion Talk to supplier about ID counter Build ID counter Straits Time newspa- per ad published CRM starts to be implemented Sales Ideas
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN112 ORCHESTRATE WHAT AND WHEN PRODUCTS / SERVICES WILL BE BROUGHT TO MARKET.
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN113
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN114 CYCLE 1
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN115 CYCLE 2
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN116 CYCLE 3 AND ONWARDS
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN117 15 10 5 0 Y3 Y4 Y5Y1 Y2 $ in millions years Turnover Expenditures
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN118
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN119 Good design is good business. Thomas J. Watson Junior Former President of IBM
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN120 HOW WILL YOU DESIGN YOUR BUSINESS?
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN121 WHAT IS THE QUESTION IN WHICH YOUR BUSINESS IS THE ANSWER?
  • BUSINESS INNOVATION BY DESIGN BID - SKETCHIN122