Innovation Begins with Ideation

  • Published on

  • View

  • Download

Embed Size (px)



    Presented by INSPIRER


  • There is a lot of talk about innovation in businesses of all sizes,

    from startups to multinational public companies.

  • Innovation and innovate are the most overused words in all

    departments within companies.

  • Technology teams use it as a goal, as in to be innovative.


  • Marketing teams use it as a slogan, as in we are innovative.

    !We create the most innovative campaigns in existence!

  • Sales teams use it as a competitive differentiator, as in this is the most

    innovative product.

    you really cant get more innovative than this! Buy it!

  • Operation teams use it to promote their goals, as in innovative

    efficiencies in the supply chain.






    0 5 10 15 20

    The Latest Data Shows That We Are, In Fact, Innovative!Competition


  • Human resources uses it to recruit, as in come work for us we are an

    innovative company.

    Employees across the country agree, we are innovative!

  • Companies pitch they have an innovative culture and that

    innovation is our primary focus.

    Our middle name is innovation!

  • We cant help but wonder how do these companies define innovation?

  • And why do companies hire Chief Innovation Officers and have innovation teams?

    Who are these people and what do they do? What are their special innovation skills?

  • Companies dont hire Chief Spelling Officers. Why do some businesses treat innovation as though it is a speciality only reserved for a select few?

    Secret Innovation Club Meeting

  • We argue that every employee should be Chief Innovation Officer and use the tools of innovation to advance the companys goals.

  • And dont get us started on the innovation consultants that preach

    they have the secret solution

  • We believe there is no secret solution.

  • Innovation is a natural state of being for every person, young or old. We were all born with the innate ability to innovate, we just either forgot

    how to or had it educated out of us. The secret of innovation is a blueprint built into

    each of us from birth and is easy to remember:


  • You may be wondering, If innovation arises from ideation,

    then how do we ideate?

  • The answer is simple, look at the end of the question in the sentence before this one. Have you ever noticed that a question mark ? looks like an incomplete lightbulb?

    The question mark is the universal iconography for ideas; the building blocks of innovation.


  • Questions are the key to ideation.

    The word question which is derived from the Latin quaestio(n-), from quaerere ask, seek. Imagine an idea as a map and questions are the ticket to make the journey of innovation,

    to seek the location of an answer.

  • Ideation is an internal compass each of us is born with that points us toward solutions.

  • By being curious and asking good questions we begin on a journey of discovery, seeking solutions to life's many problems.

  • At Inspirer, we have learned A LOT

    about ideation:

  • 1. Everyone is born an ideator.

  • 3. Ideation is a skill that can be relearned.

  • 4. Good ideas are not worthless, just scarce.

  • 5. Executing on bad ideas is VERY expensive.

  • 6. An investment in ideation up front leads to cost savings in

    innovation overall.

  • Everyone can ideate, therefore, everyone can innovate.

    If you want to change the world, you can. And you should never be afraid or held back from trying.

    In conclusion

  • Are you ready to create a truly innovative culture?

    ?Need help or more inspiration?

  • Download a copy of this presentation at:

    Title: Innovation Begins With Ideation


View more >