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Inner Ear: Creative Content Communications

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Page 1: Inner Ear: Creative Content Communications
Page 2: Inner Ear: Creative Content Communications

We’re Inner Ear

We’re creative in our approach

To producing branded content

And using it in social media communications

to engage with, and learn from, audiences

Page 3: Inner Ear: Creative Content Communications

Spread the Word

We use real people’s real words to tell authentic

candid stories that people want to hear, see and read

Page 4: Inner Ear: Creative Content Communications

Social Stories

We learn from people, find out what they’re

interested in and passionate about and use the

content we create to communicate ideas and

messages about brands and plans

Page 5: Inner Ear: Creative Content Communications

Content Creation

We produce podcasts and streams

write and edit blogs

film and edit videos

and work with graphics and photos

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Communication

Social media isn’t just about marketing, it’s about

learning and engaging. We combine readily available

online services to communicate with audiences.

We position the content we create on the most appropriate

platforms, use it to engage with people in networks and

measure results using a suite of social tools

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Campaign Planning

To help our clients get the most out of using content to

communicate with people through social media,

we devise, develop and deliver campaign plans

with clearly defined objectives, coherent strategy,

tactical engagement and step by step guides to

operation and activation

Page 8: Inner Ear: Creative Content Communications

Creative Consultancy

Inner Ear works with people to help them learn about social

media engagement and communication, internet

marketing and digital media production.

Ask us about our current series of workshops or the

bespoke training we provide.

Page 9: Inner Ear: Creative Content Communications

Current ProjectsRight now we are:

Producing a series of interactive audio walking tours

Managing engagement for social communities

Creating content for consumer brands

Documenting conferences, concerts and seminars

Curating conventions, capturing content and communicating ideas

Consulting on, planning and evaluating social media campaigns

Celebrating the tenth anniversary of our highly acclaimed internet radio station, Radio Magnetic

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ClientsWe’re currently working with:

KILTR (a new social network for the Scottish diaspora)

Tennent’s Lager and Material Marketing and Communications

Royal Scottish Academy of Music and Drama

Glasgow Jazz Festival, Hebrides Ensemble and Chemikal Underground

Scottish Music Industry Association

Interactive Scotland, Scottish Enterprise and Social Media Week

Destination Edinburgh Marketing Alliance and Edinburgh Festival Fringe

Architecture and Design Scotland and ISIS

Pharmacells, MyMindMyWay.com and Wellness and Health Innovation

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Contact and Resourcesinnerear.co.uk

twitter.com/innerearukfacebook.com/innerearuk

slideshare.net/innerearissuu.com/innerear

innerear.posterous.comvimeo.com/innerearinnerear.tumblr.com

delicious.com/innerear

Dougal Perman (director): [email protected] McColgan (production): [email protected] Deery (communications): [email protected]

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Radio Magnetic

Established March 2001

The UK’s longest running internet radio station

Streamed, podcast, on demand

Alternative, underground independent music

radiomagnetic.com