INfusion Mixer's: Marketing 101

INFUSION MEDIA MIXER

Relationship-Building(a.k.a. Marketing 101)

Marketing 101

Mobilizing our community by strengthening its business

• Know WHO … • Know WHAT …• Know WHY …• Know HOW …• Then decide WHERE and WHEN!

Marketing

A process used to create and satisfy a customer. – Wikipedia

Creating a buzz to build

interest and encourage

opportunities!


Know WHOYou Are After

Who is your market?

What are their habits and interests?


Who Is On the Coast?

Stats BC 2006 Census


$22,344 (BC $24,987)

2008 Poverty line income $13,754

32% of Coasters fall into this category

1-person households, median after-tax income - BC Stats Census Profile, 2006

How Much Do They Earn?


Tourists


From June – August 2007:• 342,977 visitors• Spent $77.6 million or $226/pp• 90% stayed overnight• 75% BC residents• 44% between 35-54 years old• 44% annual income $100,000+

www.tourismbc.com

Know WHATYou Want

• Know your purpose• Have a plan• Find your partners• Make it happen!


Know WHY You Are Doing This


CREATE YOUR CUSTOMER

CREATE DESIRE

CREATE RELATIONSHIP

CREATE SALE


Know HOWTo Ask for Help

To effectively use the information.

To ask the experts for help.


Marketing TipsTips for Capitalizing on 2010 & Beyond!

Quality customer service - alwaysImpact of appearanceHours of operationInventoryWhat makes you special?Low-budget marketingMonitor and evaluate… flexibilityStrategic alliances / partnerships


Media Partners: Just Business People, Coast Reporter, CKAY Radio, Coast Cable, Big PacificPresentation Partners: Paw Print Network, Terra Firma Digital Arts & Bravo!Catering Partners: Sweet Chef, Shining Sage Catering, Wheatberries Bakery, Lighthouse Pub, Wild BistroVenue Partner: Magellan’sNetwork Partners: Various Community Business OrganizationsDoor Prize Partner: Gramma’s Marine PubEvent Partners: Trail Bay Printers & Photo Works,ThriveWire Media, Duane Burnett Photography,Community Futures, Aspire Self-Employment, Maxart.com, DJ AstridEvent Volunteers: Leah Goard, Wendy Crumpler& Joan Barrington

Media Mixer PartnersThe Value of Partnerships


Online Resources

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The 80/20 Rule

“If you run a business on a small island, every interaction matters and every customer is precious.” Seth Godin