Customer Experience Trends for 2016Here’s a sneak peek at investment areas that will influence the customer experience next year.

DECEMBER 2015: Customer Experience Trends

Great customer experiences have become a top priority for business leaders. And for good reason: Excellent customer experience correlates with revenue growth. Delivering an exceptional customer experience means understanding your customers’ needs and expectations. As companies race to gain a competitive advantage, here’s a preview of the trends that are driving customer experience initiatives for 2016 and beyond.

— By Judith Aquino and Lorri Cosentino