Corporates & entrepreneurs

Apples & oranges, or a fresh approach to innovation?

Food for thought from Jenny Vandyke, author of The Innovation Recipe

Different risk appetite

Different resources

Different strengths

Same innovation mistakes

Same key ingredients

There’s no doubt that corporates and

entrepreneurs have different risk appetites,

and different ways of resourcing innovation.

Corporates and entrepreneurs often speak a

different language, and each brings different

strengths to the table.

I’ve spent more than 10 years working at a

senior level on major innovation projects

with Australia’s largest companies, including

NAB, BHP and KPMG. I also provide

innovation advice to numerous start ups and

SME’s.

The interesting thing is that I see the same

innovation mistakes made in businesses of all

shapes and sizes, and the same key

ingredients for translating ideas into results.

Most CEO’s believe that the next big disruption to hit

their business is likely to come from outside their industry

If you’re only looking for

innovation inside your

organisation, you could

end up with egg on your face

Amazon Disrupted the publishing industry and the retail industry

Apple Disrupted sectors including music, mobile phones and photography

Twitter Disrupted media companies, and unpopular governments

Uber Disrupting the taxi industry

DISRUPTING OUTSIDE THEIR INDUSTRY

Identify emerging trends

Ideas for innovations

New ways to implement your ideas

New products & markets

Recruit fresh talent

Test out your ideas

Identify investment opportunities

Find new clients

Enterprise solutions

Competitions & Awards programs

Coworking spaces

Event sponsorship

Mentoring programs

Skilled volunteering

Joint ventures

Strategic alliances

Venture Capital

Incubators & Accelerators

Hackathons Entrepreneurs in Residence

Or simply have a chat over coffee!

For Innovation Recipe guides and cheat sheets, or to buy the book:

www.zumbara.com.au/the-innovation-recipe.html2