Mobile Marketing strategy aimsat reaching the target audienceby expanding the capabilities ofmobile devices.

For example, you can easily seehow customers respond to e-mailcampaigns, Facebook polls, dailydeals and even mobile messages.

Increase Real-Time Mobile Interactions

Create a mobile marketing voting campaign or atext survey to engage with customers in real timegetting an instant feedback from the engagedusers.

Optimize Mobile Search

When content is optimized around “micro-moments”, engagement and sales are greatlyimproved.

Valuable Content regarding business

Creating valuable content relevant to the business is the key to making it successful.Include these catch words like:

• Click on how-to videos,• Top 10 Tips articles,• Graphics of motivational quotes,• Company news highlights, product or service offerings• Sharing tips, and answering customer/client questions

to create a continuous engagement of the customers

Hyperlocal Advertising

The location is often pinpointed with the help oflocation-based technologies, like the GPS onsmartphones. It enables advertisers to diversify andbroaden their mobile advertising campaigns.

Use SMS Marketing

It is a quick SMS-based survey or quiz thatcustomers can take on their mobile phonesevery time they encounter a company’s brand.

Social Media Marketing in MobileOptimized Fashion

It enables small business to tuned relationship withthe customers and drive traffic to the websites. Alsohelps to promote business while saving valuabletime and resources.

Mobile Marketing is practically changing the face of conventional marketing and

the way companies view the promotional aspect of business. Mobile Marketing

is going far beyond eMarketing with the further advent of advanced mobile

devices.