The importance of brand in global marketplate SEPTEMBER , 2012

FROMBLANDTOBRAND

8tipsSmall is beautiful when it comes to tweaking your campaign

The surprising new tools that can leverage your brand into the stratosphere

Introducingyour new best friend

Not as easy as it looks, but not as hard as you thought

BUILDING YOUR BRAND

IN THE ZONESubtlety and other seductive techniquesInstagram and the power of pictures

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"Your goal is not to make an image. It’s to make a statement!"

– Tom Asacker

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A

T

A robust brand image is the difference between success and failure for your company. It is your leverage, your foot in the door, and your clos- ing handshake. More than your product, more than your history, more than your market share, your brand is everything. Without a strong, recognizable and trustworthy brand, long term suc- cess in the marketplace is impos-

Today, however, the landscape has changed irrevocably. In a few short years we’ve gone from a marketplace that rewarded larger and larger con-glomerates, to one based on word of mouth, trust, and experience. Sudden-ly, even the little guy can stand up and be heard! What’s more, the consumer

is listening.

How to build that brand? In the past, companies earmarked large budgets, ral-lied teams of consultants, and bought costly advertising. The “best” brand was simply the richest brand.

The difference between then and now is in one word: online. The many facets and features of the Internet today - blogs, dis-cussion boards, Facebook, Twit-ter, YouTube, etc - has collapsed the towers of power and replaced them with horizontal shifts across all demographics and regions. In other words, the people are talking.

On Line

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"THE MAIN THING IS TO KEEP THE MAIN THING THE MAIN THING."

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"A product can be quickly outdated, but a successful brand is

timeless."

TToday’s marketplace rewards brains more than brawn. Nimble and savvy companies like iNexxus are perfectly placed to get in on the ground floor with your company and reconfigure a powerful online presence. presence.

– Stephen King

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iNexxus marketing plans are made to order, with every detail customized to your needs, budget and goal. The iNexxus marketing team comprises creative out-of-the-box graphic de-signers, professional writers, brilliant sales managers, and experienced brand profession-als. We think of social media as a friend – because it is your friend. It is your network, your feedback, your future. We create made to order plans that are designed around the in-telligent use of social network platforms.

“What helps people, helps business.”

“Good design is good busi-ness. ”

Leo Burnett

Thomas Watson

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'The three key rules of marketing are

brand recognition, brand recognition, brand recognition.'

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FROMBLANDTOBRAND

iNexxus works with clients that range from small local businesses to Fortune 500 brands. But the end-result is always the same: ex-plosive increases in traffic and sales.

iNexxus provides you with the best possible plan for your company and your brand. We suit you up and get you over the finish line in first place.

"The essence of strategy is choosing what not to do."

"Strategy requires thought, tactics require observation."

– - Michael Porter

– Max Euwe

8 / Sep, 2012

FROMBLANDTOBRAND 9 / Sep, 2012

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