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Industry Analysis Aslan Maleki Miles Colwell Sara Kim Chad Robertson Luxury Vehicles

Industry Analysis - Luxury Vehicles

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Page 1: Industry Analysis - Luxury Vehicles

Industry Analysis

Aslan Maleki

Miles Colwell

Sara Kim

Chad Robertson

Luxury Vehicles

Page 2: Industry Analysis - Luxury Vehicles

Automotive Market

Page 3: Industry Analysis - Luxury Vehicles

Luxury Vehicles

Page 4: Industry Analysis - Luxury Vehicles

Total Market Size

Page 5: Industry Analysis - Luxury Vehicles

Age of Market

Century of History

Bigger Target Client

Foreign and Euro Dominated

Page 6: Industry Analysis - Luxury Vehicles

Purchasing Patterns

Page 7: Industry Analysis - Luxury Vehicles

Market Share of Brands

Page 8: Industry Analysis - Luxury Vehicles

Who Can be Behind the Wheel?

Page 9: Industry Analysis - Luxury Vehicles

Demographics

Page 10: Industry Analysis - Luxury Vehicles

Brand Loyalty vs. Industry Average

Page 11: Industry Analysis - Luxury Vehicles

Brand Loyalty vs. Industry Average

Page 12: Industry Analysis - Luxury Vehicles

Even in Times of Need

Page 13: Industry Analysis - Luxury Vehicles

Changes in the Overall Market

Page 14: Industry Analysis - Luxury Vehicles

Leasing

Page 15: Industry Analysis - Luxury Vehicles

Stages of Cycle

Page 16: Industry Analysis - Luxury Vehicles

Threats

K900 Equus

Page 17: Industry Analysis - Luxury Vehicles

Domestic vs. Foreign

Page 18: Industry Analysis - Luxury Vehicles

Outlets of Marketing

Internet

Television

Print

Radio

Expo/Shows

Page 19: Industry Analysis - Luxury Vehicles

Celebrity Endorsements

Page 20: Industry Analysis - Luxury Vehicles

Range Rover – Daniel Craig

Page 21: Industry Analysis - Luxury Vehicles

Purchasing Operations

Page 22: Industry Analysis - Luxury Vehicles