- 1. INDIAN AGRICULTURE& RURAL MARKETING Present Status &
the Potential Abdul Ali MBA Agribusiness
2. INDIA TODAY & TOMORROW
- Heading towards world leadership in food & agriculture
- High input cost and low mechanization
- Use of heavy doses of inorganic fertilizers
- Low productivity based production
- World leader in food & agriculture
- Low input cost and high mechanization
- Organic through Vedic kheti
- High productivity based production
3. USA JAPAN FRANCEGERMANY UK INDIA BY 2020 SOMEDESERT COUNTRIES
INDIACHINABRAZILINDONESIA MEXICO MALAYSIA H I G HT E C H N O L O G
Y L O WPOOR BIODIVERSITY RICH Biodiversity- Technology- Prosperity
Matrix 4. Agro-Food:Fruit & Vegetables
SOURCE:INDIA: 2020, A VISION FOR THE NEW MILLENNIUM BYKALAM
ABDUL, A.P.J.&RAJAN, Y.S .
- Vol: 33 & 71 Million Tonnes
2020 Vol: 90 & 150 Million Tonnes * BUSINESS Rs. 27000 cr/yr
& Rs. 32000 cr/yr* LOSSES Rs. 5900cr/yr * OTHER BUSINESS Rs.
25200cr/yr 5. Envisioning an Empowered Nation
COLD CHAIN CRYO FLUDS CONTAINERASEPTIC PACKAGINGFODDERS
ELECTRONICTESTING MACHINES HYGENIC TRG. WASTE REDUCTION
AGRO FOOD MILK PRESENTCORE TECHNOLOGIESYEAR 2020 6. Envisioning
an Empowered Nation
COLD CHAINS PACKAGINGPROCESSINGASEPTICPACKAGINGCA /MA CONTAINERS
WEIGHTING & SENSINGEQUIPMENT
AGRO FOOD FRUIT & VEGETABLES PRESENTCORE TECHNOLOGIESYEAR
2020 7. Envisioning an Empowered Nation
PEST/RODENT CONTROL HANDLINGEQUIPMENTSELECTRONICSENSORS(MOISTURE
ETC.) STORAGEPACKAGING
AGRO FOOD CEREAL PRESENTCORE TECHNOLOGIESYEAR 2020 8. EXISTING
VALUE CHAIN FARMER Local Traders Consolidator Wholesale Commission
Agent Wholesaler Retailers CONSUMER Fruits & Vegetable
Marketing Chain in U.P. 9. FarmFarm Village Agent Abdul Aharati
20%Retailer 100-200% FactoryAbdul
RetailerDistributor.C&FFactory 20% 35-50% EXISTING VALUE CHAIN
VS FOOD MART HappyUsualConsumerConsumer && FarmerFarmer 10.
AGRICULTURE IN INDIA
- Over 700 million people i.e.69% of thepopulation depends upon
the rural economy for their livelihood.
- Large number of rural population lives on USD 175 per capita in
comparison to the average National per capita income of USD
480.
- Though, India is the second largest producer in agriculture
produce in the world but yields are still very low.
11. INDIAN AGRICULTURE-STRENGTH
- Cattle Pop.I14.8%218.801350.00
- Sugar caneII12.2%315.101278.00
- VegetablesII12.0%61.69670.59
12. INEFFICIENCIES OF INDIAN AGRICULTURE
- Indian wastes more fruits & vegetables than are consumed in
UK
- Cumulative waste is about $ 6.7 billion which is equivalent to
40% of the total horticulture produce
- Poor infrastructure and logistics support
- Rough and unorganized handling
- India has 70% more arable land but produces 30% less than
China
13. FOOD PROCESSING INDUSTRY IN INDIA
- Indian wastes more fruits & vegetables than are consumed in
UK
- Cumulative waste is about $ 6.7 billion which is equivalent to
40% of the total horticulture produce
- Poor infrastructure and logistics support
- Rough and unorganized handling
- India has 70% more arable land but produces 30% less than
China
14. FOOD PROCESSING INDUSTRY Major Challenges
- Awareness about processed foods
- Backward and forward linkages
- Cold chain and supply logistics
- Lack of linkages with Industries, Government and
Institutions
- Taxation in line with other Nations
15. Indian Food Processing Industry Shortcomings
- The small players who are unorganized are about 70% and
accounts for about 50% of the value.
- The organized is small butis growing.
- Indias share in global scenario is about 2% which is
insignificant.
- No Indian brands have global presence.
- Most of the exports are in bulk and lack branding.
- Mostly units are involved in primary value addition .The
secondary and tertiary value addition units are minimal resulting
low value addition.
- Lots of wastage due to post harvest looses.
16. Indian Food Processing Industry Outlook
- Fruits & Vegetable processing which is about 2% and
expected to grow by 10% by 2010 and 35% by 2025(MOFPI).
- MOFPI estimates the size of food processingRs 3105 Billion
including Rs 990 billion of value added products.
- Food processing Industry is estimated to grow by 9-12% on the
basis of the GDP growth rate of 6-8%.
17. POTENTIAL FOR RURAL MARKETING
- -6,27,000 villages across country
- -Account of 70% of population
- -60% of National demandfor various
- There are almost twice as many lower middle
- income households in rural areas as in the urban
18. Four As of Rural Marketing
19. Current Concerns
- Pressure of the Population on Land
- Skewed distribution of operational holdings
- Low level of mechanization
- Low Fertilizer Consumption
20. EXECUTION
- Food Mart - Village Panchyat level
21. PROPOSED MODEL
- -Food Mart - For selling Food Stuff
- -Agri Mart- For selling agri-inputs
- -Kissan- For various other two-way linkages
22. URGENT ISSUES TO BE RESOLVED
- -Food Mart - For selling Food Stuff
- -Agri Mart- For selling agri-inputs
- -Kissan- For various other two-way linkages
23. TOOLS FOR RURAL MARKETING
- Stationary Outlets by using local raw material
- Pota cabin based stationary outlets
- Mobile Retail Outlets mounted on Truck, Pick up and Auto Riksha
and Cycle Riksha
- Fuel Stations based retail outlets
- Integration of the activities
24. INTERVENTIONS FROM GOVT .
- Timely Availability of support for various activities through
one single agency
- Availability of loans from Banks as per RBI guidelines
- Infrastructure availability through NHM,RKVY,NFSM, and other
schemes of Rural Development Department.
- Promotion of private public partnership and ensure that they
run smoothly.
- Promotion of community farming
- Provision for seed capital, additional subsidy from state
Govt., clear policies and tax laws.
25. THANKS FOR YOURATTENTION
