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India Consumer Insight: 54% of Indian Households Own ATelevision; Air-conditioner Demand Grows Rapidly
India Consumer Insight (ICI), a market research website powered by MicroAd India Pte.Ltd., the leading Online Advertising Platform company in India, has published its latestreport on �The Purchase of Electronic Home Appliances in India�.
GlobalCommunicationLeader-January 13, 2015-
India - India Consumer Insight (ICI), a market research website powered by MicroAd India Pte.Ltd., the leading Online Advertising Platform company in India, has published its latest report on“The Purchase of Electronic Home Appliances in India”.
As its previous findings revealed that consumer electronics constitute a significant part of thee-commerce market in India, ICI has gone further to explore the demand and buying behavior forelectronic home appliances. A survey has been conducted with more than 1,800 participants throughReward Eagle, a point reward web service in India.
The results show that the most popular electronic home appliances in India are television and ceilingfan. Although air-conditioner is not as common yet, it is quickly gaining popularity in India. In termsof price, Rs50,000 (approximately USD 800) is regarded as a reference price as products above thisamount show a remarkable decrease in purchases.
In addition, more than 40% of consumers prefer to purchase electronic home appliances online,constituting a non-negligible segment. The most important attribute for online purchase is “Price”,followed by “Promotion/Discount” and “Form of payment”. The demands and expectations for onlinepurchase are considered high as its total score of attribute importance is higher than in-storepurchase.
In India, many people visit the shopping mall on weekends but the traffic congestion and parkingproblem cause inconveniences; besides, it could also take a long waiting time in the store due to
huge crowds and limited stock availability. Hence, online shopping poses a solution to these issues.Currently, the main products being purchased online are clothings, books and smartphones.However, the e-commerce market is expected to grow, driven by the online sales of electronic homeappliance products that generally have higher unit prices than the current products.
■ About MicroAd India
Established in December 2012, MicroAd India is an advertising technology company that providesdemand-side-platform (DSP), called MicroAd BLADE, to empower the effective management andoptimization of online display ads for advertisers. With self-serve or managed ad operations,MicroAd BLADE is currently serving more than 8,000 clients across Asia. For more information,please contact [email protected]
■ Related links
India Consumer Insight http://www.indiaconsumerinsight.com/
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