Incubator and startup 2

© 2011 Merah Cipta Media Private & Confidential

Antonny Liem CEO, MerahPutih Inc.

Bancakan 2.0 Yogyakarta


1st Semester 2011 Update

© 2011 Merah Cipta Media Private & Con5idential



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© 2011 Merah Cipta Media Private & Con5idential Presented by BOLALOB






“Remember: It’s not innovation until it gets built.”

Garry Tan, co-founder,

Posterous


Starting an Business Idea

!  Is there a Market/Demand? !  Is there a solution for the Demand? !  Can You provide the better solution? !  Will you have what it takes? !  How long will it takes? !  Are people willing to pay for it?


“There’s Nothing New Under the Sun...”


“It’s just about who scream louder.”


Put Ideas into Writing

!  Steal, don’t copy !  Brainstorm to make it better !  Write it down !  Keep it Simple !  Perfection is State of mind !  An idea is just an idea


Start Writing Your Business

!  Name and Brand Name: your identifier !  Vision: What you want to be? !  Mission: What are you doing? !  Goals & Objectives: What are the targets? !  SWOT Analysis: research, research, research !  Strategic Plan: Organization, Sales & Marketing !  Financial Plan: Cash Flow - be realistic !  Measurement & Objectives: know your limit


Business Plan Canvas

Problem Solution

Key Metrics

Value Preposition

Advantage

Channels

Customer Segment

Cost Structure Revenue Structure

www.leancanvas.com


So What is Incubator?


Incubator |ˈinkyəәˌbātəәr| noun

“an enclosed apparatus providing a controlled environment for the care and protection of

premature or unusually small babies.”


What’s in it for Incubator?

!  Build the ecosystem of the industry !  Service Fee (for non profit Incubators) !  Part of shares in the company (for profit) !  Portfolio Building


What Incubator Provides

!  Infrastructure: Office, Internet, etc !  Service: Finance, HR, Legal, etc !  Mentorship: Operational or Non

Operational !  Network: Access to industry, VCs !  Capital: Seeding fund, Round A


What Incubator looks for

!  Founders who are committed, not Built to Sell, and can actually execute

!  Ideas that has real Business Potential !  Products and Solution that will have

traction !  Products and Solution that will change

the world


What to Prepare When Meeting Incubators

!  Your Appearance !  Your Product sample/protoype !  Your Business plan !  Your Requirements !  Your Head and Your Heart


The Capital ��Ladder

Personal Savings/ Credit Card

No Cash, Sweat

Corporate VCs

Classic VCs

Friends & Families

incubators

Angels & Small Venture Capital

IPO Working Bank Loans


“A million dollar isn’t cool. You know what’s cool?

One billion dollar.”

Sean Parker’s dialogue to Mark Zuckerberg on “The Social Network” movie


@antonnyliem [email protected] Mindtalk.com: @smutz