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Thanks to everyone who joined the Kuno Creative inbound marketing team to learn why inbound marketing is the new SEO, how Google has changed search engine optimization forever and the new role of social media in search marketing. The event was a huge success and boasted a record number of registrants for a Kuno webinar. Webinar highlights: -A Look at Traditional SEO -Defining the New SEO - Inbound Marketing -What are the Causes? -What does this Mean? Chad Pollitt, Director of Inbound Marketing for Kuno Creative discussed the reasons why traditional SEO campaigns aren't as important as they once were for web visibility and why they are quickly being replaced by inbound marketing. Backed with real data, he proved that traditional SEO tactics aren’t as effective as inbound marketing at driving organic traffic and business leads. The webinar also explored how Google's ranking algorithm and indexing system has changed and its effect on traditional SEO. Also, Chad explained how to take advantage of the changes in order to maximize web visibility and organic leads utilizing inbound marketing. http://www.kunocreative.com/blog/bid/71431/Inbound-Marketing-IS-the-New-SEO-Facts-Figures-Data-Slides Video: http://inboundmarketing.kunocreative.com/the-new-seo/
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Twitter: #KunoSEO
Inbound Marketing is the New SEO
Facts, Figures & Data
Twitter: @CPollittIU - #KunoSEO
Introduction
kunocreative.com
Chad H. Pollitt
• Director of Inbound Marketing
Twitter: @CPollittIU - #KunoSEO
Agenda
• The Old SEO
• The New SEO
• What are the Causes?
• What Does this Mean?
• Q&A
kunocreative.com
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The Old SEO
Twitter: @CPollittIU - #KunoSEO
The Old SEO
• Technical SEO
– On-page Sculpting
– Link Building
– SEO Programming
– Competitor Audits
– SEO Architecture
– Content for the Sake of Content
kunocreative.com
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The Old SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The Old SEO
Pay Per Keyword
Pay for Rankings
Pay for Traffic
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The Old SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
*Data from the MarketingTechBlog.com
The New SEO
Twitter: @CPollittIU - #KunoSEO
What Does this Mean?
Where You Rank Doesn’t Matter – How Many Keywords
Drive Traffic Does
kunocreative.com
Take-a-way #1
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEOTraditional SEO vs. Inbound Marketing
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
2-3 Blog Posts/wk 5-10 Blog Posts/wk0
5000
10000
15000
20000
25000
30000
35000
# of Organic Visits
Traditional SEO Inbound Marketing
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
2-3 Blog Posts/wk 5-10 Blog Posts/wk0
2000
4000
6000
8000
10000
12000
14000
16000
# of Organic Keywords Driving Traffic
Inbound MarketingTraditional SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
2-3 Blog Posts/wk 5-10 Blog Posts/wk0
50
100
150
200
250
300
350
400
450
500# of Organic Leads
Inbound MarketingTraditional SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
5 posts/week
Traffic from 2,480 Keyword Phrases
Traffic from 13,798 Keyword Phrases = 556% Increase
10 posts/week
13 Months
13 Months
5 - 10 Posts/wk2 - 3 Posts/wk
kunocreative.comTwitter: @CPollittIU - #KunoSEO
The New SEO
Twitter: @CPollittIU - #KunoSEO
What are the Causes?
kunocreative.com
“. . .make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.”
-Google’s Webmaster Guidelines
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What are the Causes?
• Google Panda Launched (Feb 2011)
Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011)
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO
What Does this Mean?
Create Original, Problem-solving and/or Entertaining
Content
kunocreative.com
Take-a-way #2
Twitter: @CPollittIU - #KunoSEO
• Google Caffeine Update "Freshness" (Nov 2011)
Google Caffeine Launched (Jun 2010)
kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO
Publish Content Frequently
kunocreative.com
Take-a-way #3
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO
• J.C. Penney, Forbes & Overstock.com get caught doing black hat link building (Feb 2011)
kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO
Don’t Buy Links or Use Link Building Services
kunocreative.com
Take-a-way #4
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO
• Google Limits Keyword Search Query Info (Oct 2011)
kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What Does this Mean?
33% of Total Organic Leads
22% of Total Organic Search
Twitter: @CPollittIU - #KunoSEO
Search Results & Technical SEO ROI are harder to track
kunocreative.com
Take-a-way #5
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO
• Google +1 Launched (Mar 2011)
• Google+ Social Media Platform Launches (Jun 2011)
• Google+ Business Pages Launched (Nov 2011)
kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO
• Google & Bing Admit to Using Social Signals (Dec 2010)
• Google Search, Plus Your World (Jan 2012)
kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO
Distribute Content via Social Media – Be Social
kunocreative.com
Take-a-way #6
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO
In order to maximize search engine visibility & organic leads
you must. . .
kunocreative.com
What Does ALL of this Mean?
Twitter: @CPollittIU - #KunoSEO kunocreative.com
Take-a-way #7
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Take-a-ways
1. Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does
2. Create LOTS of Original, Problem-solving and/or Entertaining Content
3. Publish Content Frequently
4. Don’t Buy Links or Use Link Building Services
Twitter: @CPollittIU - #KunoSEO
kunocreative.com
Take-a-ways
5. Search Results & Technical SEO ROI are harder to track
6. Distribute Content via Social MediaBe Social
7. Inbound Marketing is the New SEOEmbrace it all. . .
Twitter: @CPollittIU - #KunoSEO
Building Links Naturallywith the New SEO
Facebook.com/kunocreativeTwitter: @CPollittIU - #KunoSEO
Twitter: @CPollittIU - #KunoSEO
Thank You for Attending!
kunocreative.com
Contact Kuno Creative for more information on effective SEO with Content Marketing, Social Media & Inbound Marketing.
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