In-Vehicle Infotainment Journeys Into the Cloud

In-vehicle Infotainment: Journey into the Cloud Commences

Vishnu Muralidharan, Industry AnalystVishnu Muralidharan, Industry AnalystAutomotive & Transportation

Today’s Presenter: Vishnu Muralidharan

2

Agenda

Section

Market Trends

Infotainment Market Highlights

Smartphone Interfaces

3

Current Infotainment Approaches

Case studies

Market Metrics

Appendix

Market Trends

Increasing

Mobility

Demand for

information

Personalization

Demand for

Demand for

Security

Change in

Zero Emission

Vehicle

Intelligent

Traffic

Intelligent

4

Focus on Low Cost and Low Power

Environmental

Care

Demand for

Safety

Growing Economic

Powers

Sustainability

Change in

Demographics

Intuitive HMI

In-car

Connectivity

Intelligent

Infotainment

Accident free

driving

Automotive Trends

Global Trends

LEGEND

Source: Frost & Sullivan

Key Market Highlights

Key Market Highlights

Automotive App Stores

PND Manufacturers OEM Business

Standardization Efforts

Mercedes Benz, Audi all looking to Develop own Mobile Applications Stores

Garmin won contract to supply Daimler with Navigation Software, TomTom Mazda Partnerships apart from

Renault Success

Genivi gaining ground with increasing members, Nokia Terminal mode is now Car Connectivity Consortium with

increasing members

Connectivity, Apps and Cloud-Based Infotainment Market : Key Market Highlights (World), 2010

5

Source: Frost & Sullivan.

Aftermarket Gaining Ground

New Display Innovations

Smartphone Replication in Car

increasing members

Parrot Aftermarket Android based head unit released, Pioneer integrates App-based head unit including Pandora

Dual view display in Mercedes Benz, 3D Displays , Reconfigurable Instrument Cluster, Integrated Central

Stack from Continental

Real VNC partnership with Jaguar on Connect & View system, partnerships with Clarion, Alpine, QNX,

progressing

Apart from this there have been several innovations such as Toyota Microsoft partnership,

Ford using Google API, Audi Connect System, Delphi MyFi systems and Apple iPod out

indicating the transition in the market to embracing smartphones and cloud impact

Smartphone Interfacing Technologies

Simple CableInterface Method

Bluetooth Steering

Wheel

Nokia Terminal Mode

QNX iPod out

6

Functionality

BMW audio interface, USB cables and audio

cables.

Phone gets connected to car through a cable.

Only functionality available through simple

cable is accessing music from phone. It

allows hassle-free and easy connectivity, but

limits functionality.

Fiat Blue&Me technology, Bluetooth

car kits

Bluetooth in car pairs with Bluetooth-equipped cell phones and allows telephony, access to contacts and music using steering wheel

controls. It has wireless connectivity, but performs limited

functions.

Upcoming Nokia terminal mode

concept

Terminal mode connects phone to car through a

cable and allows all smartphone functions in

the car.

It gives blown up functions, but may cause distraction.

ipod out connectivity in BMW (Pandora)

Similar to terminal mode, QNX iPod out

currently allows music access in car through

iPods and iPhone. Pandora Radio is the

first application in BMW.

Examples


Challenges Associated with Connected Services

Driver DistractionMultimodal HMI

Controls

Connectivity, Apps and Cloud-Based Infotainment Market : Industry Challenges (World), 2010-2017

7

DifferentiationNew Business

Models


Vehicle Manufacturer Developed Apps

Telematics Related Apps

BMW Roadside

Assistance

Vehicle Information

Apps

Audi Car Monitor App

Entertainment Apps

Toyota I Heart

Internet Radio App

Location Based Service Apps

Toyota Park Smart App

Navigation Related Apps

TomTom Navigation

App

Others

EV Apps –BMW Active E, Nissan

LEAF apps

Connectivity, Apps and Cloud-Based Infotainment Market : Vehicle Manufacturer Developed Apps (World), 2010

8

Mercedes Mbrace App

BMW Connected

App

Continental TPMS App

myChevrolet App

Ciao Fiat Smartphone

App

Dynolicius –Diagnostics

App

Ford - Sync Enabled Pandora

Ford – Sync Enabled Stitcher

BMW/Mini Connected

App

OnStar Mylink App

Trapster –Speed

Camera App

Viper Smart Start Remote

App

Bosch Navigation

App

Toyota Smart G-Book App

Mercedes Smart Drive

App

Zip Car – Car Sharing App

Fauercia Smart Fit –

Seat Related App

Green Apps – Green

Meter App


Terminal Mode

Content

Members

Filters ensure that vehicle related content only delivered.

Connectivity, Apps and Cloud-Based Infotainment Market : Terminal Mode, 2010

9


Technology

Organization

Progression

OPEN STANDARDS FRAND

FRAND: Fair, reasonable, and non-discriminatory terms (FRAND) are a licensing obligation that is often required by

standard-setting organizations (SSO)

charging

Infotainment OS

Modular development of IVI

Dedicated OEM IVI systems were usually complicated

GENIVI Objectives

Aligned IVI requirements across a broad base of OEMs & identified

software components that meet the requirements.

A compliance program against which commercial offerings can be

certified.

A baseline implementation that “demonstrates” the requirements and

“proves out” the compliance statements.

10

development of IVI system by use of standardized interfaces

usually complicated and consumed lot of time and resources

Limited re-use and code sharing capability

Proprietary

OS’s

Head Unit

Instrument Cluster

Navigation Unit

Telematics Unit

Single OS

Platform

Head Unit

Instrument Cluster

Navigation Unit

Telematics Unit

AutoLinQ – Always On

Safe system integration

in the complex automotive

architecture

Comfortable and flexible billing

systems. Pan-European high

speed mobile phone network.

11

COMFORT MODEECO MODESPORT MODE

Mastering Complexity –Simplify your Drive

Function bundling and personalization

Cloud-based Deployment Models

• Google• Using Google

Prediction API to Increase Driving Efficiency

• Microsoft• Using Azure Cloud Platform to create a mobility platform for connected services

including services for EVs

• Salesforce.com• Using Salesforce

chatter a private social network that

will connect car, dealerships and

Toyota

Connectivity, Apps and Cloud-Based Infotainment Market : Cloud-based Deployment Models (World), 2010

12

Ford

EVs

Toyota

Toyota

Toyota Friend

2012 Global Rollout2012 Global Rollout2015 Full Scale

Deployment

2015 Full Scale

Deployment2012 Launch2012 Launch


OE Embedded Navigation

80002014

8.4M

Th

ou

sand

s17.2 M

Total Market for OE embedded Navigation Forecasts (Unit Shipments)

13

20162010

0

Western Europe

North America

Brazil China India Korea Russia

Th

ou

sand

s


55.2%

44.8%

Conclusion

Electric Vehicle

Services

Parking Information

Pedestrian Navigation

Services Vehicle Information

Connectivity, Apps and Cloud-Based Infotainment Market : Future Information Needs (World), 2010

14

eCall bCall

Live

Traffic

Games

Pay as you Drive

Audio / Video

Streaming

ADAS / V2V V2I EntertainmentSource: Frost & Sullivan.

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