In this edition of RWD magazine the artist in this case Wretch 32’s image is in black and white, this is extremely relevant due to his

debut album being entitled “black and white”. This is genre specific as if you don't listen to

his music you wouldn't know this.

The image used is a head and shoulders shot , in

order to reveal more of the models personality than just the facial expression.

Masthead is in bold however the image of the model is placed in front .

Also the black and white colours used can represent the crossover from grime to mainstream. As grime is classed as an underground and dark genre the black represents this as black is a dark colour. And the white can represent mainstream as mainstream music is more lighter .

Cover lines follow the colour scheme and also Wretch 32 is in bold and caps therefore showing his importance as the is in the main article and also he is a new artist breaking through

Also the clothing Wretch 32 is wearing goes with the colour scheme of the magazine which is black and white.

In this edition of flavour Scorcher is wearing a chequered shirt that corresponds with the colour scheme of the magazine which is red, white and black

There is one central image which is a head shot of the artist which is “Scorcher”, by using a head shot the reader can see more of the models emotions and it is focused more on the model. The image is large therefore it attracts the customer. In the image the model is looking directly at the camera, as a result of this it direct address and makes it more inviting for the customer to purchase.

Masthead is big therefore it can be seen from a distance also the colour scheme is corresponding through out the blatant colour scheme is red ,white and black

Features are listed on the right and follow the colour scheme.

The puff “world exclusive” is underlined to show the importance and make it seem stand out more.

Selling line is at the top showing the importance of it “ the NO.1 lifestyle guide for the young and ambitious “.

The image of Keri Hilson is used to attract potential

buyers as she is idolised up to by females and males find her extremely attractive so who better to have on the front

page. They have an attractive female on front who women

aspire to be like.

There is a chance to win headphones “ win coloud headphones” are in bold and caps locks therefore making it seem more important and also it makes it stand out more. The competition offer is used to attract customers.

Masthead font is vibrant and bold, therefore it will attract customers. Also the colour scheme is consistent throughout the front page the main colours are; pink ,yellow, white and black.

The cover lines show what is included within the magazine and correspond with the colour scheme.

The strap line “don’t hate me” is genre specific as don’t hate me is a line from when of her songs .

In the following contents page it follows the 3 colour scheme , these colours are white, black and grey. The model in this contents page is wearing a grey jumper this corresponds with the colour scheme.

This contents page has the page numbers in bold, as a result of this making the page number stand out, as opposed to the rest of the text on the page, this is extremely effective as on a contents page the main thing is the page numbers.

The model in the contents page is Ciara a successful singer by having her posing in a sexual fashion it adds

The background is quite simplistic as its just two plain colours white and black which fits in with the text themes as all the text is either white or black therefore it contrasts with the colour

• There is also an advertorial on the left hand side of the double page spread of the content, in my opinion this consequently disguises it as part of the content page so not to appear too commercial to the audience. As a result of this the reader feels more welcome to the magazine as they’re not targets of adverts and distractive marketing. In addition the house style is maintained of a white, blue and pink palette is consistent throughout the front cover, content page and even the costumes of the content page photographs

The magazine’s content page consists of main photograph taking up nearly half of the page, with two smaller photographs on top of it.

The dominant colour is white which, therefore makes the content page clear and easy to read

. Underneath the two small photographs is a caption enlisting a small summary from the articles, therefore giving the reader an insight of what to expect in the article, as a result luring them into the article.

In this contents page ithas themes of a front cover of a magazine,for

example it has a large masthead anda midshot of a famous artist

(Kanye West).

The clothes that the model is wearing corresponds with thebackground of the magazine and is brightened up slightly with the red heart on the photograph , also editing is done to the colourof Kanye West he has a grey tint which makes him fit in with the background even more so.

Also in the magazine contents page the page number is a different colour to the description of the article, as a result of this making it stand out even more as the page number is extremely important in a contents page.

The model (Kanye West) is looking directly at the camera this shows direct address .

Vibe certainly has a distinctive house style/brand. Its contents page is usually written like "contents" this is effective as soon as you see this you know its a Vibe magazine

Also the colour of the text goes with the colour of the background, the text is written in grey, however its a darker grey therefore making it more visible and easier to read

• In addition the posture of the model in the photographs portrays an impression of confidence, sexiness and superiority. In my opinion these characteristics will appeal to the female proportion of the target audience, as it enlists most women’s aspirations therefore showing the magazine can relate to people on a deeper level, consequently of this making the magazine more credible to the reader. Additionally there is also graffiti as the backdrop for the photograph, again appealing to a younger audience as graffiti is stereotyped as contemporary

The whole page on the right is a big image of an established female rapper this instantly attracted the gaze of the audience to the picture.

Within The double page spread the house style is maintained again through the white, blue and pink colours used, therefore keeping the magazine of a consistent appearance. As a result of this makes the magazine appear professional whilst still appealing to a younger teenage audience.

The palette is also represented through the costume of the photograph therefore making the article and the photograph colour co-ordinate.

Some of the text is written in yellow and some is white as

well this is good as it makes it more visible for the reader.

With these double page spread the colours used are colours that work well together for example, black yellow and white. What Lupe Fiasco is wearing corresponds with the colour scheme of the magazine his watch goes with the yellow in the magazine.

Also by having Lupe Fiasco a successful rapper as the model it makes it more appealing to possible readers.

Lupe Fiasco is an intellectual rapper and raps about political subjects , as a result for this image the photographer may have got him to wear glasses for this photoshoot

• Also by having Dizzee Rascal an established Uk rap artist it helps to sell the product which is this issue of the magazine. Also there is a cliché and a pun "from tags to riches" tags means nickname amongst the youth. Also the statement "from tags to riches" it shows Dizzee Rascals journey from rags to riches.

in this double page spread there is a main image of Dizzee Rascal holding a spray can this is symbolic to youths as youths are associated with graffiti and mischief he is looking over his shoulder showing he is possibly causing mischief.

What he is wearing corresponds with the colour pallet of the double page spread his jeans go with the colour of the statement "from tags to riches.”