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A light Reading webinar, March 10, 2008 available on lightreading web site as well
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A Light Reading Webinar
IMS Applications: Identifying The Winners
March 11, 2008
Hosted by
Graham FinnieChief Analyst
Heavy ReadingSponsored by:
Speaker
Claude Florin Multimedia Marketing Manager
Hewlett-Packard
Agenda
• IMS applications market trends• Device and service integration
• IMS applications examples• Rich group communications• Video conferencing and telepresence• Quadruple play service orchestration
• Conclusions
Before : connecting to networksDevelopers were telecom specialists writing code
User equipment plane
IP backbone
Application plane
Switching plane
Service enablersHSSAS
SIP
XDMMRFMRF
Before : connecting with IMS
Mw/dd
Cx/16
ISC/12SIP
Sh/11
Mr/24
Diameter
Mj/49
Mi/9
Mg/17
Mc/30
OSA API
Go/28
23
CAMELWIN
ISUP
Sh/11
Mw/ddGm/hh
Visiteddomain
Homedomain
P-CSCF I-CSCF S-CSCF
PDFOSA SCS
SIP AS
MGCF
MRFC-MRFP
OSA AS
Devices PSTN
UE
IM-SSF
2G SCP
BGCF
MGW
Application servers
Media serversPLMN
Parlay/X(SOA)
HSS
Subscribermanagement
Media links omitted
Now : connecting users to services Developer is a user-experience designer
Web 2.0 services
The web as a platform
Social networks
User interfaces
Gadgets
FlashAS
AjaxJavaScript
Web
PHP,Ruby
Now : connecting users to content User-centric, optimized for multiple devices
Content providers
Social networks
Networks
Gadgets
Mobile Broadband ISP xVNO
Broadcast GamingStudios
Web 2.0UGC
Advertisers Enterprises
Catalysts For IMS Deployment
0 20 40 60 80 100
Provide new applications that increase ARPU
Enable faster deployment of new services
Access independence
Reduce opex
Provide new multimedia services that blend features
Low er cost of deploying applications
Serve new customer segments and markets
Prevent migration of our customers to other carriersand services
Reduce dependence on traditional vendors
Enable more f lexible procurement
Replace outdated infrastructure
Percentage of respondents
Source: Heavy Reading Survey of Service Provider Attitudes to IMS, August 2006 Base: 189 Service Providers. Question:On a scale of 1 to 5, where 5 is most important and 1 is not important at all, please rate the following catalysts for deploying IMS in your company.
Graphic shows percentage who rated
the catalyst “4” or “5” on a scale of 1-5
Poll Question:What Is The Main Benefit of IMS ?
1. OPEX reduction for current telephony services
2. Network Convergence (fixed, mobile, IP, TV, multi-device integration)
3. Service Innovation to increase ARPU (multimedia, multi-service, web 2.0 integration)
4. All purpose standardized service and control architecture for all-IP NGNs
IMS application | social networks Rich group communications
•My address book is a view of on-line friends
• My idle screen notifies me of new content !
IMS application | social networks Rich group communications
Post image/clip
Notification
Browse and comment
Notifyavailability
Review history
on social network
Me
Groupvideo share
My friends
IMS application | social networks Group instant messaging
Mark gets the picture and replies with an instant message, asking for more information
IMS application | social networks Group presence-enabled calls
Nick decides to get his friends on a video call.
Mark is free …
IMS application | social networks Video calls and messages
Nick: “I’m telling you, it’s perfect. Let me show you around.”
IMS application | social networks Web 2.0 communications integration
Isabelle catches up on web social network :
Nick’s photo, Mark’s IM, their call and the video
Application control (OS/network APIs)
Web 2.0 applications
PresenceInst. notifications
Address bookPhone camera
Text, video, audioconf. + sharing
3 Gbroadband
•Handset client software :Symbian S60, APIs to network protocols
• Telecom network enablers
• Applications launcher using real-timeuser information (device, presence)
• IMS network and Web 2.0integration with APIs and SOA
Repository
AS XDMSDPMRF
PS
Architecture | social networks Device software and Web services
Web 2.0
MRF
IMS application | social networks Application server orchestration for sharing
• UE selects group from XDN list
• UE sends SIP invite to IMS AS
• IMS AS establishes a SIP / MSRP session
• Messages forwarded to session participants
• MRF is invoked to stream audio/video shared content
• AS sends billing information to charging function
UserEquipment
Ro/Rf
SNMP / JMX
SOAP
Sh
ISC
MSCML SIPXCAP
Gm, Ut, MSRP, XCAP
Networkmgt
BillingWebservice
HSS
CSCFXDM
MRFPS
AS
IMS application | conferencingVideo content sharing
• Video, audio, webcams
• Dynamic video sources
• Trans-coding of content
Group management :
• Mosaic, see me, content
• Choose, manage friends
IMS application | conferencingReal-time, seamless video conferencing experience
• Multipoint capability• Audio and visual tuned to
converse naturally with no perceived delay
• High definition display allows for sharing of data, laptop screens, or zoom in on a physical item
• Studios designed to simulate being present in the same room
• Halo Collaboration Studio, co-innovated with DreamWorks
IMS application | conferencingApplication server orchestration of service
• UE selects a group• UE sends XCAP
CPCP request to launch conference
• IMS AS uses MRF to prompt each user
• MRF mixes voice and video channels, trans-coding
• AS sends billing information to charging function
UserEquipment
Ro/R
f
Sh
ISC
MSCML
SIPXMPP
XCA
P
Gm, Ut, MSRP, XCAP
BillingHSS
CSCFXDM
MRFPS
AS
Architecture | conferencing MRF, delivering seamless, compelling video
Dynamic video rendering
Trans-coding
Text Image URLsSMIL parameters
144x176 pixels (QCIF)15 frames/sec128 kb/s
96x128 pixels (SQCIF)5 frames/sec48 kb/s
128 kb/s
48 kb/sOriginal video288x352 pixels30 frames/sec800kb/s
Trans-coding+ MCU
Video rendering
Template Dynamic video stream
IMS application | quadruple playQuadruple-play services
• Fixed-mobile convergence
• Web 2.0 service access
• Remote access to TV program guide and TV recording
• Call and messaging alerting on TV
IMS application | quadruple playFixed-mobile convergence
Source : OpenIMS testbed, Fraunhofer Institute FOKUS
ISUP
Webserver
Mobile
UE
P-CSCF
XDMS
PS
P-CSCF
Call-AS
MSC
BSC/BTS
MGCF
MGW
XCAP/SyncML
GW
MAP
SIP
RTPH.248
SIP
SIP
Media
SIP
SIPDiameter
RTP
SIP
SIP/ISUPXCAP/SyncML
ParlayX
HSS
HTTP
FirewallSIP
Firewall
MRF
S-CSCFI-CSCF
Internet
GGSNSGSN
Source : CoSIMS project, DTAG, T-Systems, Fraunhofer Institute FOKUS
IMS application | quadruple playMobile 2.0 enablement
HSS
I/S-CSCF
XDM
MRF
PS
HTM
L Ja
vasc
ript
http
s
InternetWeb 2.0 enablers
IMPS, XMPP
POP3, MAP, HTTP
FmxP FmxP
FMX Gateways
Embedded Web2.0 controls
Mobile clients
FMX portal
Webcontrol
Mobile IP
IMS application | quadruple playEPG access with SDP service orchestration
HP Service Delivery PlatformHP Service Delivery Platform
EPG Presence NotificationRecord SMS
IMS application | quadruple playAccess to IMS network enablers
Network Assets
Service Delivery Platform - Service Enablers
Service Delivery Platform - Common Framework
HP
Ope
nCal
l
User interaction & presentation
Content mgt & delivery
Platform Support Functions
Telecom Services
Voice Elements
3rd Party Framework
Mobile Network Services
IT Services
Mobile Elements IMS Elements IN Elements
SMS
MMS Streaming
LocationPresence
UserStatusIVR
Multi-partycall
Multimediacontrol
Device management
(Simplified diagram)
Which Of The Following Will Be The Most Important IMS Application?
1. Fixed-mobile convergence2. Presence-enabled telephony and
messaging3. Audio and video conferencing/sharing4. Quadruple play : Converged TV, wireline
telephony, wireless telephony, Internet access
5. Web 2.0 social network integration6. Hosted PBX and Centrex services7. VOIP
IMS applications | conclusions Integrate IMS core services, Web services and devices
IMS brings …• Real-time subscriber
profile and device information
• Multi-media multi-session control and QoS
SDP / SOA brings …• Open networks to Web 2.0 • SOA governance • Re-use, flexibility, developer
tools (Java, XML, mash-ups)Web 2.0integration
InstantMessaging
VideoConferencing
PresenceEnabled
Calls
Instant Video sharing
TV remotecontrol
Rich communications
Q&A
• Please go to the Light Reading Webinar page to access this show archive and to register for upcoming shows:www.lightreading.com/webinars.asp