Imre Social Media Presentation

Making the web work for you – bringing online worlds into focus

Social Media

The Journey Begins


Welcome

Caron Lyon & Ian Jeanes presents…

IMRE09#IMRE09

Mobile Phones on SILENT please


• Essential Skills• Base Camp• Before you go travelling• Directions and Navigation• Landmarks and Places of Interest• Vantage Point… take a look around • Back to Base Camp• Report and Debrief

Itinerary


Ready?

PCM’s 20 Questions

Flash CardsIntro Sheet

Board Game

There is no print out of the slides?


Resource Availability

http://www.slideshare.net/pcmcreative


Essential Skills

PCM’s 20 Questions

What is it?


What is it?

http://uk.youtube.com/watch?v=3r5Ynz-a7Io

Classic BBC comedy red dwarf. Cat takes a while to understand what's going

on.


What is it?

Web 2Social Media

Social Networking

Social Media Social Networking

Web 2.0 Enterprise 2.0

Social Web 3D Web

Rich Media


New horizons… the new adventure



Social Media

• Comics• Trading Cards• Board Games• Watching TV• Listening to the

Radio


Media that is social

http://www.myspace.com/shaddersonline


Online Social Media


Base Camp


What do you think it is?


“the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”

Social Media


Geek Stuff

Business Stuff

The Internet Time Line


Harnessing Collective Knowledge

Rich User Experience

More channels of Communication



The Web 2.0 LandscapeProduction

Tools

UserGenerated

Media

Filters


The Web 2.0 eco-system

Alexa


The current buzz

• Facebook • Twitter • YouTube • Delicious • Digg • Linkedin • Flickr

Image Source


Facebook

Facebook’s competitors include MySpace, Bebo, Friendster, LinkedIn, Tagged, Hi5, Piczo, and Open Social.

By Autumn 2007 Facebook received40 billion page views a month.

11% of users are over the age of 35

Users spend an averageof 19 minutes a dayon Facebook

Information from crunchbase


Twitter

Twitter’s competitors include Jaiku, Zannel, Chatterous, Twitturly, TwitterFone, LetsProve, and Plurk

In one year Twitter has has grown from 500,000 to over 4 million users

Twitter was launchedin July 2006



YouTube

YouTube’s competitors include Truveo, seesmic, Fora.TV, Veoh, Crackle, Viddler, ScanScout, Flixwagon, And Facebook.

In November 2006 YouTube was purchased by Google Inc

In September 2008 YouTube Hit 100 Million U.S. Viewers



Before you go travelling


USP

What makes you different?


What makes you different?

Identity

Brand

Personality Product

Philosophy

Ethics


Brand Consistency pcmcreative

CJ


On-line & Off-line Branding

• Tagging• Brand Consistency• Tag lines• Logos• Packaging• Greetings • Multi Channelled

Communication


Case Study One

Public vs. PersonalWork vs. Fun

FACEBOOK

Multiple personality syndrome

Ian Jeanes


And breathe!

• Essential Skills • Base Camp • Before you go travelling • Directions and Navigation• Landmarks and Places of Interest• Vantage Point… take a look around • Back to Base Camp• Report and Debrief



Directions and Navigation

• The 7 Roads to Social Media Success• The 3 defining concepts• The 5 Steps


The 7 Roads

1. Generate leads? 2. Provide customer service? 3. Improve customer retention? 4. Increase your knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?


3 Defining Concepts


The 5 steps

ArriveListenAskProvideAdvise


Where do you start?

Case Study two – Gilflings Designs


Start Small with Social Media

• Flickr• Blog• Etsy


Landmarks and Places of Interest

Workshop audience participation

Hubs, Networks & CommunityUpdating & Reporting

Rich MediaMobile Marvels

Blogging


Social Media

Social Media in Plain English


• Social Media

• Social Networking

• Blogging

• RSS

• Photo Sharing

• Wikis (Online collaborating)

• PR web (http://www.prweb.com/)

www.commoncraft.com


The State of Facebook!


Niche Target Marketing

Shift Happens Creative Industries and converging technologies event

Facebook group created

11 well selected Facebook groups targetedFacebook potential audience – 63,385


6 Scotland Arts Groups1,623 members

4 Scotland General Groups31,781 members


Meta Groups


Facebook• Status Updates• Groups• Forum discussions• Notice Boards / Wall• Digi gifts• RSS Feeds• PPC targeted advertising• Video


• Recent Activity• Personal Profiles• Members Directory• Groups• Forums• Events calendar• Live Chat

• Photo Gallery• Video Library• Blogs• Notes• RSS• Measurable Stats• Security Control


See for your self

http://tinyurl.com/5q4cxk


Nottingham Creative Business Awards

• Web Site• Online Community• Facebook Group


Telling peopleyou are there!

Join the conversation.Start the conversation.


Telling people you are there

MyBlogLog

BlogCatalog



Facebook

Ecademy

Linked In

E.Factor

Social Networking



• Create an email signatureHyplet

• Print your website URL on your publicity www.pilot-theatre.com/shifthappens

• Pick your platforms


Getting on the Web


Going Mobile


0845 040 6699Voice to Text


Do business more productively

• Shozu• Mippin• Mjelly• Slandr• Dabr• Bambus

er• Texty• Seesmic


Making it mobile

Flixwagon

Qik


Live Reporting

Case Study three – Ourmaninside

documentally


Digital Footprint

Web Site/BlogTwitter

Old BlogFlickrVimeo

YouTubeQik

TaggingBlogs talking about blogs!

Collecting ContentPhreadz

Data StreamsPodcast RSS feedBlog RSS feed


Digital Footprint

I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.

I am based in the UK but will travel anywhere.

You can follow me on Twitter at: twitter.com/documentally

Ad my website is OurManInside.com


Vantage Point… take a look around


Reflect

• Choosing a route• In the News

The Good The BadThe Ugly


The Internet Journey

The physical or metaphorical pathway that provides the least resistance to forward motion by a given object or entity, among a set of alternative paths.

The path of least resistance


Integration - Push and Pull• Embedding • Sharing• Connecting• Badges• Widgets • RSS• Tagging


Badges & Widgets

Badges & Widgets


Integration - Push and Pull

RSS in Plain English

What is RSS? How useful it is?


An RSS feed

http://www.pilot-theatre.com/uploads/pilot-theatre/rss/pilot%20theatrerss1.xml


Online Social Media


Case Study four

Makers Mark


“Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.”

Building On-Line Community Starts Off-Lineposted by Jason Falls in January 26th, 2009 in Social Media

Connecting


Back to Base Camp


Social Media and Theatre

• Media Sharing• Community Building• Audience Research• Live Streaming• Audience Engagement• Global Audience• Collaborating• Promotion

• Networking• Narrating• Casting• Archiving


Getting Noticed

Innovation

Stay ahead of the pack


Getting Noticed

• Encompass a launch in online build up–Blog–Video Diary

• Look after your email list

• Special offers on the website

• Online community exclusive offers


Making it work

Equity’s new media deals booklet


Making it Work

Make the web part of your process.

Start small. Pick your platforms.

Schedule social media time


Report and Debrief

• Is there a formula?

• What happens next?

• Solo? Join an

expedition?

• Getting Noticed.


Questions

www.pcmcreative.co.uk