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Improving Innovation. With Clever Co-Creation.
Qualitative 360 Asia Pacific, Singapore 20th of Nov. 2013
1 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Today’s showcase and work example:
2 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
How to make vacuum cleaning a moment of joy
3 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Results from a previous online co-creation
New Vacuum Cleaner Live Co-Creation
4 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Today’s joint challenge:
5 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
New Vacuum Cleaner Live-Co-Creation Agenda
Today
Our believe and method 05 min. 13:30 – 13:35
Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40
Introduction Live Co-Creation 05 min. 13:40 – 13:45
Live Co-Creation Session 35 min. 13:45 – 14:20
Group presentations 10 min. 14:20 – 14:30
Analysis Live-Co-Creation overnight (150 panelists)
Tomorrow
Introduction Idea Filter 05 min. 16:45 – 16:50
Presentation results 15 min. 16:50 – 17:05
Open discussion 10 min. 17:05 – 17:15
6 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
New Vacuum Cleaner Live-Co-Creation Agenda
Today
Our believe and method 05 min. 13:30 – 13:35
Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40
Introduction Live Co-Creation 05 min. 13:40 – 13:45
Live Co-Creation Session 35 min. 13:45 – 14:20
Group presentations 10 min. 14:20 – 14:30
Analysis Live-Co-Creation overnight (150 panelists)
Tomorrow
Introduction Idea Filter 05 min. 16:45 – 16:50
Presentation results 15 min. 16:50 – 17:05
Open discussion 10 min. 17:05 – 17:15
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 7
We strongly believe
in people’s smartness
Thoroughly
confirmed:
Quelle: Grant Thornton/EIU, 2009
8 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 9
MIT researchers
confirm:
Consumers are
much more
innovative
than previously
thought.
Seaching for solutions Searching for needs
Market
launch „Ideation“
Realization
(„R&D“,
Product
delvelopment)
Concept
Development
Mo
re e
ffiv
icie
ncy M
ore
effe
ctiv
ity
Open
Innovation
Co-
Creation
Doing the right
things
Doing the things
right
Consequently our focus:
Crowdsourcing and Co-Creation.
10
Source: Prof. Frank Piller, RWTH Aachen
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 11
„The best way to
get a good idea is
to get a lot of ideas“
Linus Pauling, Nobel Price winner
for Chemistry (1954) and Peace (1963)
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 12
Online
Forum
Discussions
Online
Creative
Sessions
De Bono
Social
Media
Analysis 1. 2. 3.
Sources for ideas
Co-creation
LongTailOrdinary Interesting
„Head“. Already known.
Les innovative– Mainstream.
„Belly“. More evolution.
Interesting for refinements.
Our approach: turning the research
principle around …
13 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Co-creation
LongTailOrdinary Interesting Heartbeat
„Head“. Already known.
Les innovative– Mainstream.
„Belly“. More evolution.
Interesting for refinements.
„Tail“. Potential Revolution:
the one percenter
… unveiling revolutionary ideas
at the tail.
14 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
15 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
New Vacuum Cleaner Live-Co-Creation Agenda
Today
Our believe and method 05 min. 13:30 – 13:35
Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40
Introduction Live Co-Creation 05 min. 13:40 – 13:45
Live Co-Creation Session 35 min. 13:45 – 14:20
Group presentations 10 min. 14:20 – 14:30
Analysis Live-Co-Creation overnight (150 panelists)
Tomorrow
Introduction Idea Filter 05 min. 16:45 – 16:50
Presentation results 10 min. 16:50 – 17:00
Open discussion 10 min. 17:10 – 17:15
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 16
1. 2. 3.
Social
Media
Analysis
Today’s idea starters are based on
Online
Forum
Discussions
Online
Creative
Sessions
De Bono
Critical success factor at the
beginning: goal oriented keywords.
Vacuum + Cleaning,
Wireless, Handheld, Noise,
Design, Storage, Easy, Bag
...
18 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Live Co-Creation Workshop
n=80-100
Online Social Media
Analysis
N > 1 Mio.
Semantic analysis
Online VCM
IdeaFilter
n=150
Winner Concept
20
Idea
Boards
(excerpt)
x
Concept-
Boards
6, ... 2, ... 1
Concept-
Boards
Online idea generation and filtering
process over night
2000
Idea
drops
Social Media Analysis
1.000.000 entries ...
... 2.000 idea „drops“
20 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
|
Sorting the haystack.
21 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Next
|
Text diagnosis with semantic mining
23 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Detailed diagnosis:
Frequency & Semantic
Skyline
Insights in main benefit Themens
across 9 categories
Gaining a deeper insight in the Emotions
linked to the query
Emotion Radar
Daily stream of innovative ideas,
to be captured on the idea board
IdeaStream
Clusters of the main Themes
InnovationMap
Carpet, woven of keywords linked to your query.
The higher the frequency, the bigger the word.
Offering a quick insight in what’s “hot”
ContentCarpet
Showing insights in word-relations,
building up a story
SemanticMap
25
Revolutionary
Real innovation potential lies
at the end of the tail.
Evolutional
18.09.2013 | Hello!nnovation | Consulting Model |
26
Evolutional
Also mainstream topics contain idea
potentials. At the edges.
18.09.2013 | Hello!nnovation | Consulting Model |
The cluster analysis visualizes
themes, frequencies and …
carpet
cleaner
bag new
dry
best
shop
pump
wet
pool
car
carpet
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 27
carpet
cleaner
bag new
dry
best
shop
pump
wet
pool
car
… keeps all entries
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 28
The IdeaStream. Shows all 1%ter,
new rarities every single day
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 30
The ideal creative springboard for
developing disruptive ideas ...
... the most unusual terms
in the context of “vacuum cleaning”
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 31
|
Idea Board
Astronauts
New space design variant,
any
functions we could
learn from space shuttle
technology
Units
Different units
composing vacuum-
cleaner, new
composite design
Shoulder
Backpack vacuum,
new straps to wear
over shoulder
Floor mats
Strong but gentle
on floor mats
Mattress
Works also well
on dust and
mites
Friends
A modern Cleaner
should have Social
Media Functions
Custom
Customized
products
The my style
cleaner
Room Sucker
Instant dirt and
dust cleaning of
the entire room
Dirt Radar
Room
dirt level
diagnose
Doggies little
helper
Somebody please
invent
a dog shit vacuum
cleaner !!!
Dishes
Ideas, how to
clean dishes
Blue
Vacuum body
shining or turning
from red to green
when done
Kids
A Disney Style
Vacuum Cleaner
Music Box
Turning noises
into music Scent
Cleaning plus
pleasant
fragrance spray
Dust Spy
I would love to have a
vacuum cleaner which
identifies and
eliminates hidden dirt
Sonic
Sonic
waves
helping
cleaning
Crystal
Crystal clear
case
32 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
33 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
New Vacuum Cleaner Live-Co-Creation Agenda
Today
Our believe and method 05 min. 13:30 – 13:35
Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40
Introduction Live Co-Creation 05 min. 13:40 – 13:45
Live Co-Creation Session 35 min. 13:45 – 14:20
Group presentations 10 min. 14:20 – 14:30
Analysis Live-Co-Creation overnight (150 panelists)
Tomorrow
Introduction Idea Filter 05 min. 16:45 – 16:50
Presentation results 10 min. 16:50 – 17:00
Open discussion 10 min. 17:10 – 17:15
|
Build groups > select idea >
34 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
|
Select idea > deep dive selected idea
35 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Live-Co-Creation rules
8-12 persons per table, one „host“ (M). 6-10 tables.
Co-Creation of one single issue, theme route per table.
36 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Live-Co-Creation rules
Table change after 15 min. The host stays and introduces new
participants to already generated ideas.
37 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Please bear in mind: some core
questions help to make ideas crisp
38 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
What‘s my benefit,
what’s the benefit for
others?
How does the idea
feel?
Why do I believe in the
idea?
Why could it be
attractive and relevant
also for others?
Idea Visualization/Sketch:
Title
Idea Description
Key Benefit
39 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
Please transfer your best ideas into
testable concept boards
Time is limited. Write and draw thoughts and ideas
on the tablecloth
Please no hierarchies – cooperation counts!
Don’t debate hurdles but create exciting solutions
Before you start
40 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
43 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
New Vacuum Cleaner Live-Co-Creation Agenda
Today
Our believe and method 05 min. 13:30 – 13:35
Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40
Introduction Live Co-Creation 05 min. 13:40 – 13:45
Live Co-Creation Session 35 min. 13:45 – 14:20
Group presentations 10 min. 14:20 – 14:30
Analysis Live-Co-Creation overnight (150 panelists)
Tomorrow
Introduction Idea Filter 05 min. 16:45 – 16:50
Presentation results 10 min. 16:50 – 17:00
Open discussion 10 min. 17:10 – 17:15
|
Live
Co-Creation
Session
44 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
45 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
New Vacuum Cleaner Live-Co-Creation Agenda
Today
Our believe and method 05 min. 13:30 – 13:35
Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40
Introduction Live Co-Creation 05 min. 13:40 – 13:45
Live Co-Creation Session 35 min. 13:45 – 14:20
Group presentations 10 min. 14:20 – 14:30
Analysis Live-Co-Creation overnight (150 panelists)
Tomorrow
Introduction Idea Filter 05 min. 16:45 – 16:50
Presentation results 10 min. 16:50 – 17:00
Open discussion 10 min. 17:10 – 17:15
47 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
New Vacuum Cleaner Live-Co-Creation Agenda
Today
Our believe and method 05 min. 13:30 – 13:35
Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40
Introduction Live Co-Creation 05 min. 13:40 – 13:45
Live Co-Creation Session 35 min. 13:45 – 14:20
Group presentations 10 min. 14:20 – 14:30
Analysis Live-Co-Creation overnight (150 panelists)
Tomorrow
Introduction Idea Filter 05 min. 16:45 – 16:50
Presentation results 15 min. 16:50 – 17:05
Open discussion 10 min. 17:05 – 17:15